Reporting to the President of Trakref, you will be tasked with demand generation and marketing funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing. You will grow our database and overall company revenues. Other arms of your job might include channel marketing and customer marketing.
.To drive key business metrics including leads, MQLs,SQLs and opportunities.
.Grow the team through training and mentoring.
.Set strategy through analysis of historical marketing data.
.Own relationship with sales and forge strong communication and service level agreement (SLA) between sales and marketing.
.Forecast and present to senior management .
. BA/BS or equivalent working experience.
. Proven and visible marketing veteran, with experience blogging,writing thought leadership pieces, speaking, and growing a personal audience on social media.
. Leadership experience with excellent communication skills, both written and verbal.
. Expert in end-to-end inbound marketing, including all lifecycle stage optimization tactics. As owner of the marketing funnel, you must what makes it generate customers.
. You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’d forecast.