ExamSoft is seeking a motivated and driven Product Marketing Manager that will be responsible for creating prioritized strategies and implementing marketing initiatives that will propel the growth of the ExamSoft brand. The position will report to the Director, Digital Strategy and will work to meet marketing lead initiatives and help launch new product roll outs.
ExamSoft offers a market-leading assessment-management solution that supports the entire testing process, including exam creation, administration, delivery, scoring, and in-depth analysis. The software delivers powerful, actionable data to assess and improve learning outcomes. ExamSoft is a growing company that hires smart and talented people who are excited about personal growth, the positive impact they have on education, and enjoy working in a challenging and fun work environment.
- Develop and manage the strategy for global brand campaigns across all channels
- Lead the development and refinement of the brand’s messages and creative designs to attract potential consumers
- Implement brand guidelines and maintain brand alignment across all media platforms
- Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies in order to make necessary updates and improvements
- Develop brand promotions and strategies that move audiences from general awareness to deeper interest
- Extend the impact of brand campaigns to accelerate and multiply other company efforts, from sales programs to employee recruiting
- Work in partnership with leaders across the organization to develop consistent messaging and cross-functional campaigns that every team can leverage
- Grow and secure brand partnerships or placements to increase the volume of customer awareness and storytelling to specific audiences in brand campaigns
- Own the KPI’s of brand efforts by consistently using internal data and market research to improve efforts as we go
- Drive customer acquisition with a consistent, customer-centric brand activation strategy that includes social, digital and print campaigns
- Oversee social media strategy, content and platforms with the goal to increase followers, engagement and sales
- Analyze competitive positioning, products, brands, marketing and promotion activities and spending
- Implement and maintain "brand influencer" campaigns to drive adoption of product suite
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Bachelor’s degree or higher in Marketing or related field
- 5+ year’s of experience developing and executing large-scale, multi-channel brand campaigns
- Passion for brand innovation and ability to constantly reinvent and test new approaches and new technologies
- Ability to allocate resources (people and budget) to deliver projects in a timely manner against business targets
- Excellent verbal and written communication skills and ability to present solid recommendations on key brand strategies
- Proven ability to engage, inspire, and manage a team towards high performance
- Positive, collaborative, hands-on and energetic attitude
- Able to manage multiple projects and have strong organizational and critical thinking skills
- Dallas office based with occasional travel
ExamSoft is a market-leading assessment-management solution that supports the entire testing process, including exam creation, administration, delivery, scoring, and analysis. The software delivers powerful, actionable data to assess learning outcomes. ExamSoft is a growing company that hires smart and talented people who are excited about personal growth, the positive impact they have on education, and enjoy working in a challenging and fun work environment.
ExamSoft offers market competitive pay & annual bonuses along with 100% paid employee benefits & subsidized dependent benefits. Because teamwork is essential to the company and culture, there are monthly in-office and quarterly off-site events, including volunteer and community involvement events!
Love to snack? So does ExamSoft! There are a variety of snacks provided in the office from fruit and nuts to cookies and chips, and our office includes an onsite gym.
Most of all, ExamSoft offers a dynamic, fun, and fast-paced work environment, filled with awesome coworkers!