Responsible and accountable for achieving annual revenue goals in DEFENDERS Direct Mail acquisition channel. Drives demand‐generation and customer acquisition; identifies new Direct Mail partners, builds Direct Mail capabilities; leads Direct Mail acquisition team to ensure programs are compliant and executed in a cost‐efficient, continuously‐improving manner. Builds relationships around the DEFENDERS circle of life to support DEFENDERS Marketing growth strategies.
Creates and executes the Direct Mail acquisition strategy to deliver key business KPIs
Develops monthly and quarterly Direct Mail plans
Leads strategy with key Direct Mail vendors to achieve year over year growth
Leads production with internal teams and external vendors to ensure mail is on time every week
Brings the game to the Director of Direct Marketing, particularly on matters of lead indicators in performance and prioritizing of large opportunities
Partners with Analytics, Sales, Field teams, and agency partners to deliver on desired outcomes
Other responsibilities as assigned
Background & Education:
Education: Bachelor's Degree in Marketing
Skills/Background: Proficiency in Microsoft Office required. SPSS or similar experience a plus.
Minimum Years Experience :5+ years Marketing and Direct Mail experience
Physical presence in the office during work hours for impromptu meetings and access to information/data necessary for the position.
Must be able to sit without interruption for up to 2 hours. May be required to sit 6‐8 hours per day.
Vision must be sufficient to read text and view a computer monitor for 6‐8 hours per day.
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Job ID 2018-3215
Primary Industry: Marketing - Direct Response
Secondary Industry: Marketing - Management
Career Level: Mid Level Career (5+ yrs experience)
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