The Digital Marketing team has a simple goal – helping prospective customers get answers to their financial questions and staying engaged with them on the path to conversion. As a Sr. Manager, Conversion Rate Optimization on this team, you will have the opportunity to meaningfully impact the creation of a best in class experience on schwab.com; in terms of content and user experience. This role will support the company’s future growth and is an opportunity to shape the customer experience of an iconic brand and to influence millions of investors in the decision journeys impacting their financial future.
What you’ll do:
Drive bottom-line impact through conversion rate optimization (CRO) initiatives on Schwab.com
Work with agency partners and business stakeholders to:
Identify and help prioritize high impact areas for CRO testing through funnel analysis, click-maps and heatmaps, etc.
Develop test hypothesis
Design challenger pages for A/B or multivariate testing
Execute tests and get statistically significant results
Coordinating with internal partners for test execution and advanced analytics, as needed.
Evangelize results of CRO and leverage learnings from tests for influencing broader initiatives on Schwab.com in partnership with internal teams
Manage agency relationship to get high quality work.
Implement continuous process improvement to improve volume and velocity of testing.
What you have:
7 years+ experience in hands-on conversion rate optimization testing driving incremental revenues in excess of $10 MM.
Experience in CRO for both, desktop and mobile environments.
3-5 year of experience managing agency relationship or working as a client lead in an agency environment
Bachelor's degree required
Well versed in at least one major optimization platform. Preferably, Adobe Target
Adept at using web analytic tools to derive insights into customer journey and friction points.
Appreciation of UX considerations, compliance and brand standards in test design. Some front end design experience would be ideal.
Analytical mindset with an ability to conduct basic analysis of test outcomes.
Ability to execute multiple tests, while maintaining attention to detail.
Adept at leading through influence partners across the organization.
How to Apply:
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