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Company:

ElectriCities of NC, Inc.

Title: Manager, Brand and Creative Strategy
Location: Raleigh, NC

Employer Description



Become part of the energy behind public power!  ElectriCities has spent the past 50 years working closely with public power communities across North Carolina, South Carolina and Virginia to improve their utility and government operations. We have an in-depth understanding of the utility business and the unique challenges each of these communities face. ElectriCities’ strength is bringing public power communities together to share knowledge in an effort to make their power safer and more reliable.
 
We are looking for a dynamic individual to join our Corporate Communications team. The Manager, Brand and Creative Strategy will be passionate about branding, messaging, advertising, broadcast, social media, visual design and will deliver innovative marketing and communications campaigns. This position oversees branding and marketing efforts to ensure messaging across all corporate channels are consistent with the established brand guidelines, and effectively communicates the value of public power. The individual occupying this role will lead and manage a dynamic internal and external team of creative professionals tasked with generating tactics that will build and strengthen the brand of ElectriCities and North Carolina public power communities, improve stakeholder experience and drive growth.  This position will be located in Raleigh, NC and frequent travel is required.

The Manager, Brand and Creative Strategy’s duties will include but are not limited to:
 
  • Manage all aspects of the brand through the supply chain both tangible and intangible; develop and execute brand and creative strategies that support ElectriCities, North Carolina Eastern Municipal Power Agency (NCEMPA), and North Carolina Municipal Power Agency 1 (NCMPA1).
  • Create a brand strategy and ensure all marketing and communications activities align with the ethos and goals of the established ElectriCities brand.
  • Oversee development of all creative concepts, brand elements, events, products, services and integrated marketing campaigns that include print, interactive, promotional products, digital, broadcast and social media tactics that communicate the brand’s message to stakeholders as well as aligns appropriately with the overarching brand strategy.
  • Develop and manage the implementation of all editorial content developed for corporate publications and interactive experiences to encourage readership and promote the ElectriCities and NC Public Power brands.
  • Manage the established budgets as well as creative direct all work produced by external advertising agencies, marketing firms, digital agencies, video producers, graphic designers, illustrators, web developers, copywriters and print producers. Also, review, evaluate and approve their work.
  • Champion the ElectriCities brand as the chief brand ambassador both internally and externally, making sure all stakeholders understand the brand and its goals, including communicating the value of public power.
 
Qualified candidates should possess:
 
  • A Bachelor’s degree in marketing, branding, design, or advertising from an accredited college.
  • 10+ years of brand and creative management experience at an advertising agency or corporate in-house agency. Keen knowledge of municipal government and public power is preferred.
  • Solid business, financial, analytical proficiency, with some experience in market and brand research.
  • Ability to work on multiple projects with frequently changing priorities in a collaborative environment.
  • Excellent interpersonal skills to build and nurture relationships within and outside the company.
 
We offer challenging and rewarding careers in a family-friendly culture, a competitive compensation, benefits, and rewards package, as well as career development opportunities. ElectriCities is an Equal Opportunity Employer.
 


The Scoop
Primary Industry: Advertising - Brand Strategy
Secondary Industry: Advertising - Creative
Career Level: Management (Manager/Director of Staff)
Minimum Education: Bachelor's
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Raleigh, NC

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