| Title: SEM Manager |
|
| Location: Ann Arbor, Michigan 48103 |
|
| How to Apply:
Please click here to create a free TalentZoo.com account and post your resume. Only logged in job seekers can apply for a job. |
|
Return to Search Results
Display all jobs by Enlighten
Known since 1983 for award winning work, Enlighten is a boutique digital marketing agency delivering innovative online advertising, social marketing, web design and development, digital CRM, consumer insight, brand planning, and online marketing performance measurement services to an eclectic range of major client accounts such as John Frieda, Jergens, Bioré, Curél, Ban, Hunter Douglas, Richmond American Homes, Fruit20, HealthMedia, illy caffé, Jimmy John’s, Olympic Paint and Stain, and more.
We are currently seeking an experienced SEM Manager.
Position Overview
You will be responsible for managing Search Engine Marketing (SEM) and Pay per Click (PPC) campaigns. The ideal candidate is energetic, detailed, analytical and creative in idea and problem-solving scenarios. Data analysis and solution-oriented thinking are essential. Time management and ownership of multiple deliverables is also required.
Responsibilities
-
Managing paid search campaigns on all major search engines including Google, Yahoo! & Bing
-
Developing and presenting plans & strategies for assigned clients
-
Monitoring, analyzing and reporting of campaign progress to client and internal team
-
Recommending and implementing tactical improvements to meet client online search marketing objectives
-
Creating paid search copy and landing page recommendations
-
Timely delivery and fulfillment of client requests: including billing inquiries, click activity inquiries, bidding requests, search marketing trends and competitive analysis
-
Understanding client's media buying cycles, product/service update schedules, online marketing philosophy and goals, target demographics, etc.
Requirements
-
Minimum two years of online marketing experience
-
Search Marketing campaign experience
-
Strong MS Office experience, including Microsoft Excel
-
Exceptional organizational and time-management skills
-
Excellent communication and writing skills
-
Comprehensive understanding of Internet marketing
-
Experience with reporting and analytics tools - Google Analytics, Web Trends & DART
At Enlighten we prize individualism, excellence, irreverence, humor, and a high degree of personal integrity. Our culture is fun, informal, energetic, and deeply humane. We offer a generous benefits package, along with an attractive compensation and bonus plan.
If you'd like to join our team, please check us out online at www.enlighten.comand e-mail your cover letter and resume to jobs@enlighten.com.
|
| Preferences |
| Industry: Advertising - Interactive/Digital |
 |
| Career Level: Early Career (1+ yrs experience) |
|
| Minimum Education: Bachelor's |
|
| Job Status: Full Time |
|
| Salary Range: Commensurate with Experience |
|
|
|
|
|
|
|
|
| Register Now |
|
|
