||San Francisco CA 07/16/2018 Business Analyst The Business Analyst is a key position in ZypMedia that helps drive revenue and strategy for the company. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to solve problems as ZypMedia scales up. The analyst will interface with sales, engineering and product teams to improve the existing product. The role is highly visible throughout the organization and will give ideal candidates a great platform to grow and be heard amongst leaders in the organization. ZypMedia, a leader in local digital advertising solutions for small and midsize businesses, is seeking an Business Analyst to join its team. ZypMedia has built a leading programmatic advertising platform that connects small and midsize businesses with digital advertising opportunities across more than 50,000 desktop, mobile and connected TVs websites and apps. ZypMedia's proprietary technology and dedicated service organization were built from the ground up to handle the unique requirements of local digital adverting campaigns. ZypMedia partners with TV station groups to offer the ZypMedia product as part of a comprehensive digital advertising solution to their advertising clients. Responsibilities * Drive and gather business requirements, assessments, solutions especially in the areas of data analysis, data extraction/delivery, source/target mappings and reporting. * Create Excel & Tableau dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers * Work closely with Business Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics. * Able to quickly understand the business process and needs, and translate them into business requirements * Detail oriented and be able to think of all the scenarios for functional and non-functional requirements Skills: * 1-3 years of analytical experience in an analytics-based consulting role, exploring large data sets in order to answer strategic questions for customers (either as an internal analyst or external consultant) * BS/ BA in an analytical field (science, math, engineering, finance, etc.) * Strong analytical skills and ability to make fast decisions with limited and noisy data * Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred) * High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred) * Familiarity with SQL|
|Marketing Manager||Presidio Trust
||San Francisco CA 06/29/2018 The Presidio Trust is seeking an experienced Marketing Manager to serve as a key member of our Strategy and Communications team at the Presidio of San Francisco a 1,500 acre national park with a richly layered history; landscapes that includes wildlife, native plants, historic military buildings animated by more than 3,000 residents and 200 companies; and offers visitors some of the most iconic views of the San Francisco Bay. As part of the Presidio Trust, an innovative federal agency created to save the Presidio of San Francisco as a park and share this space with the public, the Strategy and Communications Division supports the process of developing, monitoring, and evolving the organizations strategic vision communicating a broad invitation for the public to discover and enjoy this unique American resource. Learn more at www.presidio.gov. Our ideal candidate is a detail-oriented marketing planner with experience creating clear processes and producing analytics to support cross-functional teams and initiatives. You have a background in destination or product marketing, strong analytical skills, and youre metric-oriented and capable of translating marketing and visitor metrics into well-articulated insights to help guide external campaign tactics. Applications received by August 1, 2018 will receive first consideration. Along with various sample writing assignments we will request from you at key points in the recruitment, we are planning to hold the first round of interviews beginning the week of 6th, the second round of interviews beginning the week of August 13th, the third round of interviews the week of August 20th, make a job offer in late August, and set a work start date in September, 2018. RESPONSIBILITIES * Under the direction of the Associate Director of External Affairs, research and develop external marketing plans to support audience development in the park and promotion of park facilities and Trust business lines inclusive of goals, strategies, tactics, metrics, timelines, and budgets. * Execute internal and external roll-out of visitor marketing and outreach campaigns, including management of executional plans and deadlines inclusive of social media buying and placement, media partners, tradeshows, events, roadshows, promotions, advertising, etc. * Translate marketing strategies into tactical work plans and measurable outcomes to achieve specific marketing communications goals. * Coordinate with marketing leads on the development of specialized project plans and steps to execute plans, including preparing or supporting the preparation of creative briefs; and estimate costs, time schedules, resource allocation, and production schedules. * Support message development for key campaigns utilizing best practices in audience segmentation, while ensuring communications comply with brand standards and company narratives. * Track execution and key performance indicators of marketing programs and report to channel and program managers with recommendations for improvement. * Define and continually improve processes for efficient and effective communications with target audiences. * Manage sponsorship and membership policies and programs to ensure maximum value is received by the Trust. * Understand how to translate marketing analytics into action to improve campaign performance and maximize return on investment. REQUIRED * Bachelors degree in business, marketing, communications, public relations or related field AND at least 5 years of project/account management using integrated marketing communications practices (national agency experience preferred). * Strong working knowledge and expertise of the marketing process, tools, and deliverables including the latest practices in integrated marketing, media, digital, social media, advertising, email marketing, and sponsorship. * Expertise in marketing analytics and metrics reporting. * Superior, persuasive, and clear writing skills. * Superior communications skills including message development, writing, editing, presenting, and relationship management. * Ability to think strategically, multi-task, attend to detail and deadlines, and work well under pressure. * Skill and proficiency in Microsoft Office; experience with email marketing, social media, and marketing reporting tools. DESIRED * Passion for parks; strong desire to work for the Presidio * Knowledge of Bay Area media; local community and business leaders/influencers; as well as San Francisco neighborhoods and politics is a plus. * Bi-lingual in Cantonese, Mandarin, or Spanish highly desirable. ABOUT THE STRATEGY AND COMMUNICATIONS TEAM The Strategy and Communications team attracts and welcomes visitors to the Presidio through innovative communications and marketing efforts, facilitates the strategic planning process, crafts the Presidio's narrative, offers an invitation to the public using many tools and channels, and solicits feedback to help the organization continuously improve its offerings to the public. In 2017 Sunset Magazine recognized the Presidio as the post popular destination in the national parks network. Background Investigation The Presidio Trust has identified this position as subject to a standard employment background investigation without a credit report, which shall consist of a review of applicable county, state and Federal criminal and civil records. An individuals granting of a background investigation and resulting report is voluntary, however, employment is contingent upon the successful completion of the investigation. The Trust may refuse to hire an individual, rescind an offer of employment, or review and terminate the employment of a current employee who does not successfully complete a background investigation. The Presidio Trust is an equal opportunity employer, offering a competitive benefits package. To apply call (415) 561-5300 (Monday-Friday, 8 am 5 pm) to request an application package, OR download the application from our website, www.presidio.gov, and mail the application to Employee Support Services, Presidio Trust, P.O. Box 29052, San Francisco, CA 94129-0052.|
|Ad Operations Specialist||Zypmedia
||San Francisco CA 06/20/2018 he Ad Operations Specialist is responsible for day-to-day campaign trafficking and execution based on client objectives and requirements. This individual will play a critical role in supporting campaign setup, management and support. In addition, they will strategize and create plans for new and existing clients, and overall support the ad operations and account management team as needed. Responsibilities to include, but are not limited to the following: * Resolve a high volume of queue-based tasks with a primary emphasis on productivity and accuracy against strict deadlines and SLA's * Understand client goals and strategize action plans to best fulfill client needs * Prioritize and complete request for proposals * Enter orders in workflow tool for trafficking * Manage and organize delivery of all assets * Setup, troubleshoot and optimize campaigns * Own and support all pre- and post-launch trafficking responsibilities and inquiries * Resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements * Coordinate with client data feeds, as necessary * Required to learn new technologies and systems as the need arises * Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors * Generate delivery reports for campaigns * Gather screenshots for campaigns on ad hoc basis * Must be able to handle multiple projects and clients simultaneously * Must be able to work under tight deadlines and have strong attention to details * Perform project based work In addition to the above, Ad Operations Specialist Team Leads will be responsible for: * Collaborate with operations teams to ensure accurate and timely execution of trafficking and other operational requests. Review weekly key performance indicators and ensure adherence to SLAs and error rate goals. * Provide day to day support, monitoring the health of queues and providing updates across management teams. * Create, update and maintain standard operating procedure documentation and other training materials. Procure and implement feedback from partner teams regarding SOP usability. * Assist in development and maintenance of ad implementation SOPs * Help to oversee day-to-day logistics Who are we looking for? * Local:Position is in San Francisco CA * Experienced:2+ years of digital ad operations and trafficking * Knowledgeable:2+ years in digital marketing agency or publisher and ad tech platforms * Driven:Results matter and you get stuff done, you execute like an owner of the business * Intuitive:You know your audience and are a highly skilled written and oral communicator with the ability to formulate structured communications in a complex environment * Agile:Ability to think and react quickly with a proven track record of managing multiple daily tasks successfully, as well as long-term strategic projects in a fast-paced growth environment * Passionate:You are committed to delivering world class client service * Meticulous:You have a keen eye for detail, you know that details matter * Team Player:Strong focus on collaboration and relationship management across multiple departments|
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