|Vice President of Marketing|| McWhinney
||Denver CO 02/12/2019 McWhinney is a privately held full service real estate development, investment and management company with a team of highly talented associates. We are passionate about creating great places for people and providing fabled experiences. We are "evergreen," which means that we constantly strive to prosper in all phases of the real estate cycle. at McWhinney, we attract and retain the best and brightest in the industry and are constantly building our team to achieve our goals. The VP Marketing will champion company goals and create a vision for delivering on those goals through effective marketing strategies. Essential Duties and Responsibilities: * Compile, analyze Market data, category data and financial information to determine marketing needs and trends. * Leads the strategy and development of all marketing and collateral materials for McWhinney corporate consistent with brand standards. * Direct brand development to improve clarity on brand essence, targeting and segmentation. Solicit consumer insight to sharpen strategy. * Closely work with development team to deliver an effective marketing platform to various customer bases. * Responsible for protecting brand equity with innovative design thats true to the brand and resonates with our customers. * Work with executive team on new product development in conducting competitive reviews, market assessments, concept development, category data analysis, business analysis and market testing to successfully introduce new products or services to customers. * Improve systems for tracking and reporting the effectiveness of marketing programs. Use metrics to guide the prioritization of initiatives that achieve results with maximum efficiency. * Assists with the creation and production of proposal documents for pursuit projects including RFP, RFQ, build-to-suit proposals. Create consistently across product line. * Works closely with project teams and obtains buy in to develop meaningful and impactful experiences for our customers, includes event programs and collateral. * Fields and directs all responses to media-related inquiries and manage accuracy of public relations. Works with executive team to manage and develop public relations responses and communication. * Create innovative programs to increase market penetration and brand awareness. Develop and execute tactics with influencers across multiple channels. * Efficiently leverages external resources to manage McWhinney booked business. * Develops contacts and relationships with marketing firms, PR firms, and media representatives to create opportunities for keeping the company, its associates, and its products or services in front of public and the trade. * Develop negotiation strategies and lead negotiations with vendors on price, delivery, industry-leading terms and conditions and coordinate with CFO on contracts to execute optimal contracts with vendors * Manage vendors' qualification and performance by establishing Key Performance Indicators (KPIs) for each marketing subcategory * Develops and maintains a comprehensive digital and print media strategy that defines how all marketing techniques will be applied to increase visibility and traffic across all McWhinney brands and products and keeps it up to date and relevant. * Supervise the marketing team capabilities and competencies to effectively deliver results while building a high-functioning team. * Challenge project teams to think differently and help insure project teams present content and collateral at the highest level with confidence and always brings the McWhinney A game. * Manage idea generation and review on new products or services; monitor and provide innovative ideas on marketing process; and monitor continuous improvement of process. * Improve the usability, design, content and conversion of the company website, social media, and SEO. * Technology & Thought Leadership: In conjunction with the VP of Information Technology, and McWhinney partners, develop technology-focused content that builds awareness of McWhinneys values and focus to ongoing sustainability efforts, commitment to the community, and work toward building fabled experiences. * Responsible for the development and tactical implementation of annual budget and marketing strategy. * Position requires frequent travel to customer sites and McWhinney office locations.|
|Media Planner/Buyer - Ideabar||Cox Media Group
||Multiple Locations 02/08/2019 *Please Note - This position can be located in Atlanta or West Palm Beach, FL) Ideabar is a marketing + media agency by Cox that tells powerful brand stories. Our marketing rockstars + media vanguards are data-driven, wildly creative professionals who are fluent in all media. We offer research, branding, creative, digital and media buying services. Our mantras are: more talent, less ego; be kind and direct; default to yes; keep the ball moving; and live + work + play. We are growing because we help our clients grow. Our award-winning creative shop is based in sunny West Palm Beach, Florida and we have locations in Atlanta, Orlando and Miami. If you are someone who loves to plan and develop media programs that support clients objectives, have experience, relevant work history with major brands and enjoy negotiating and purchasing media you might be our new Media Planner/Buyer (can be located in Atlanta or West Palm Beach, FL). The winning candidate will be a key team member of a growing agency backed by one of the Worlds largest privately held media companies. Meet your new colleagues and view their work at ideabar. 45% Media Planning * Plans and develops advertising media programs within assigned group of markets. * Estimates, updates and adjust all broadcast ratings. * Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience. * Gathers statistics and prepares media plan charts and directives to guide buying process. * Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising. * Calculates reach and frequency of potential media vehicles. * Confers with Directors, Clients, and/or Account Services to establish media goals, objectives, and strategies for advertising campaigns. * Presents media plans to Directors, account services, and/or client for approval and makes plan adjustments as necessary. * Works with agency personnel on media questions as needed. 40% Media Buying + Reporting * Negotiates and purchases TV, radio, newspapers, outdoor and magazine media space. * Confers with media representatives to evaluate best placement and ensure optimum use of budgeted funds. * Maintains all media buys and is responsible for the post-buy results. * Keeps all media files relating to specific clients. * Collaborates with clients and agency team members to resolve media billing issues. 15% Ideation + Presentations * Participate in external, client-facing meetings. * Ability to verbally communicate media recommendations. * Responsible for driving new media ideas that are insight based and client and solutions specific. * Participate in brainstorming and strategy meetings. Qualifications: Education * Bachelors degree required. Experience * 3+ years of Media or Media Planning / Buying experience required. * Work experience in spot TV, spot radio, newspaper, spot cable, local magazines and outdoor is preferred. * Experience in developing and implementing digital marketing plans and integrated advertising campaigns across multiple media channels a plus. COMMUNICATION ABILITY: * Ability to read, comprehend and write simple instructions, short correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Able to calmly manage through ambiguity and change in a fast-paced, competitive environment. REASONING ABILITY: * Strong mathematical abilities required in this position. Ability to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions. COMPUTER SKILLS: * Personal Computer proficiency; MS Office preferred including MS Outlook. This position will also regularly use media buying and media research specific software. ORGANIZATIONAL RESPONSIBILTIES: * Excellent project management and organization skills, including proven experience in developing and executing media plans. Ability to set deadlines and work efficiently with internal and external clients. INTERPERSONNEL SKILLS: * Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization. * Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders. * Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude. * Exhibits core behaviors e.g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization (over-arching to tactical). *PLEASE NOTE: This position can be in Atlanta or West Palm Beach, FL.|
|Account Supervisor||Vladimir Jones
Vladimir Jones is seeking a driven and enthusiastic individual, who is also strategy-focused, to join our team as an Account Supervisor. This position can be based in either our Denver or Colorado Springs office.
Primary Function:The Account Supervisor (AS) is responsible for the relationship between the agency and clients. The AS will look after client needs through direct contact, liaison, and the marshaling of agency resources. S/he will plan the clients short and long-term marketing strategies, as well as take responsibility for bottom-line accountability. The AS will be the key, day-to-day agency representative to the client and will maintain a highly responsive service orientation in all transactions. They must be knowledgeable in both the clients business and the agency business. The position requires the ability to earn the confidence of, and develop a strong working rapport with, client contacts and internal agency teams. The AS will provide strategic planning and direction on assigned account(s),and develop/present appropriate POVs to the client(s) as required to keep agency top-of- mind to client(s). The AS reviews all creative concepts to confirm whether or not they meet strategic goals before they are delivered to the client for approval. The AS ensures that advertising strategies are clearly defined, approved by clients and are understood by the creative and media teams. The AS works to grow account revenue from any available sources. He/she continuously works to upgrade knowledge and skills through available reading, courses and seminars.
Specific Duties:Maintains direct, day-to-day senior level client contact. Responsible for directing the activities of AEs and Account Coordinators to ensure proper agency service. Works in a pro-active manner aimed at providing clients marketing plans with the greatest amount of value-added service through communications. Receives client briefings. Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans. Devises communications strategy. Ensures technical and product representations are appropriate. Provides Creative, Production, Media and Public Relations personnel with well- documented input, support data and production materials as required. In the absence of Creative and Media personnel, presents and sells effectively communications plans, concepts and media plans to client; where Creative and Media personnel are present, supports Creative and Media in selling concepts and plans. Provides clients with budget updates. Keeps apprised of all relevant client and market developments. Coordinates and authorizes quotations for client approval. Assists in preparation of client invoices. Liaisons with research personnel and other non-creative freelance resources. Checks and approves copy, design, and production art, and coordinates client approval of same. Coordinates project timing and budgets with all relevant agency personnel. Writes Client Contact Reports; reviews important developments with relevant AEs and Director of Client Services. Prepares month-end overviews of clients current activities, and monthly revenue forecasts, plus plans for future development of accounts. Seeks out new business opportunities with new and existing clients and plays a supportive role in their development. Ensures that financial management of the accounts meets agency standards. Participates in Agency/Client Performance Plan reviews.
Experience and Education:Seven years plus experience preferred Advertising agency experience preferred At least two years of supervisory experience Bachelors degree required in related discipline
Desired Qualities:A solid background in mid to senior marketing positions and/or demonstrated superior performance as an Account Supervisor. Advanced verbal and written skills, analytical thinking, personal organization and interpersonal dynamics. A clear understanding of the business of advertising and a keen sense of entrepreneurship is essential. Agency Values: The following characteristics are expected of each employee of the agency regardless of role or responsibility: Fearless: Of course we can do it. Absolutely. No doubt. Doesnt matter if its the first time or the thousandth. We face and embrace and race through a changing world, brave because we have each other. Tenacious: Proactive by nature, optimistic by choice. Forward as a way of life. Solve as a mode of thinking. If you believe in something, sink your teeth into it and go, go, go. Passionate: Everything matters. Every client interaction. Every comma and every decimal. If its worth doing, its worth doing to the best of your ability. Me & We: What can you do to make your team successful? Find your moment, your specialty, your piece of the puzzle. And then own it for the greater good.
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