DallasTX02/25/2019ExamSoft Worldwide is seeking a talented and creative Content Manager to lead content strategies, creation and execution. The Content Manager will be responsible for ExamSoft content, Social Media presence, and relationship management with Client Ambassadors.
This position will collaborate with all members of the marketing and sales teams to strategize and execute bottom and top of funnel campaign content. Additionally, this position will ensure the scheduling, maintenance, and monitoring of social media content, and will work closely with the Digital Marketing Manager and the Director of Marketing to ensure social media campaigns are being executed strategically.
* Lead the content creation strategy and execution to aid companys lead generation and lead nurturing efforts, including whitepapers, webinars, and case studies
* Develop and oversee the companys content strategies and calendar to help drive the companys brand and lead generation goals
* Collaborate on ongoing campaigns, including events, email marketing, product launches, and general thought leadership
* Manage all ExamSoft social channels, including posting, moderation, replying, routing, amplifying, and retweeting. Channels include: Facebook, Twitter, LinkedIn, YouTube, and more.
* Research and identify new relevant social trends to best leverage ExamSoft exposure and brand
* Identify, cultivate, and manage relationships with Client Ambassadors with the goal of using client-created content for marketing purposes
* Create copy and Social Media content to enhance web position and thought leadership
* Bachelors Degree (writing or marketing preferred)
* 4+ years in relevant work experience
* Passion for writing and interacting with social communities
* Exceptional written and verbal communication skills
* Passion for social media and its evolution; should be active- must be credibly established on social media
* Multi-disciplined in content, community management, paid social, and analytics
* Strong relationship management skills and ability to develop relationships quickly
* Ability to think quickly and problem solve when presented with challenges