|Media Planner/Buyer - Ideabar||Cox Media Group
||Multiple Locations 02/08/2019 *Please Note - This position can be located in Atlanta or West Palm Beach, FL) Ideabar is a marketing + media agency by Cox that tells powerful brand stories. Our marketing rockstars + media vanguards are data-driven, wildly creative professionals who are fluent in all media. We offer research, branding, creative, digital and media buying services. Our mantras are: more talent, less ego; be kind and direct; default to yes; keep the ball moving; and live + work + play. We are growing because we help our clients grow. Our award-winning creative shop is based in sunny West Palm Beach, Florida and we have locations in Atlanta, Orlando and Miami. If you are someone who loves to plan and develop media programs that support clients objectives, have experience, relevant work history with major brands and enjoy negotiating and purchasing media you might be our new Media Planner/Buyer (can be located in Atlanta or West Palm Beach, FL). The winning candidate will be a key team member of a growing agency backed by one of the Worlds largest privately held media companies. Meet your new colleagues and view their work at ideabar. 45% Media Planning * Plans and develops advertising media programs within assigned group of markets. * Estimates, updates and adjust all broadcast ratings. * Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience. * Gathers statistics and prepares media plan charts and directives to guide buying process. * Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising. * Calculates reach and frequency of potential media vehicles. * Confers with Directors, Clients, and/or Account Services to establish media goals, objectives, and strategies for advertising campaigns. * Presents media plans to Directors, account services, and/or client for approval and makes plan adjustments as necessary. * Works with agency personnel on media questions as needed. 40% Media Buying + Reporting * Negotiates and purchases TV, radio, newspapers, outdoor and magazine media space. * Confers with media representatives to evaluate best placement and ensure optimum use of budgeted funds. * Maintains all media buys and is responsible for the post-buy results. * Keeps all media files relating to specific clients. * Collaborates with clients and agency team members to resolve media billing issues. 15% Ideation + Presentations * Participate in external, client-facing meetings. * Ability to verbally communicate media recommendations. * Responsible for driving new media ideas that are insight based and client and solutions specific. * Participate in brainstorming and strategy meetings. Qualifications: Education * Bachelors degree required. Experience * 3+ years of Media or Media Planning / Buying experience required. * Work experience in spot TV, spot radio, newspaper, spot cable, local magazines and outdoor is preferred. * Experience in developing and implementing digital marketing plans and integrated advertising campaigns across multiple media channels a plus. COMMUNICATION ABILITY: * Ability to read, comprehend and write simple instructions, short correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Able to calmly manage through ambiguity and change in a fast-paced, competitive environment. REASONING ABILITY: * Strong mathematical abilities required in this position. Ability to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions. COMPUTER SKILLS: * Personal Computer proficiency; MS Office preferred including MS Outlook. This position will also regularly use media buying and media research specific software. ORGANIZATIONAL RESPONSIBILTIES: * Excellent project management and organization skills, including proven experience in developing and executing media plans. Ability to set deadlines and work efficiently with internal and external clients. INTERPERSONNEL SKILLS: * Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization. * Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders. * Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude. * Exhibits core behaviors e.g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization (over-arching to tactical). *PLEASE NOTE: This position can be in Atlanta or West Palm Beach, FL.|
|Marketing Manager/Senior Marketi...||Foundation for Economic Education
||Atlanta GA 02/06/2019 About FEE The Foundation for Economic Education (FEE) is an educational non-profit whose mission is to inspire, educate, and connect future leaders with the economic, ethical, and legal principles of a free society. These principles include: individual liberty, free-market economics, entrepreneurship, private property, high moral character, and limited government. FEE has been trusted by parents and teachers since 1946 to captivate and inspire tomorrows leaders with top-rated in-person seminars, resources for classrooms, and perspectives on relevant and worldly topics. About the Role Marketing directly leads and supports the mission and vision of FEE. We are customer focused and data driven. Were looking for an experienced and versatile marketing manager who is hungry to help FEE grow transformationally. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with deadlines and changing needs. If you love the rewarding challenge of building a brand, we want to hear from you. This is a full-time position based in Atlanta, reporting to the Director of Marketing. Objectives of this Role * Identify new target audiences, strategies and tactics. Develop marketing plans with specific objectives across different channels and segments. * Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. * Create more effective and efficient marketing campaigns, improve processes and facilitate automation. * Partner with email, seminar marketing and social teams to design, test and evolve lead nurturing tactics. * Contribute to developing the analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Responsibilities * Develop new strategies and procedures for product promotion, communications, outreach, social media, advertising, etc. * Conceptualize and execute on multi-channel campaigns across the customer journey, ensuring the alignment of communications and messaging across all channels. * Work in partnership with the content, media, and seminar teams to develop marketing and advertising support. * Identify the effectiveness and impact of current products and marketing initiatives with tracking and analysis, and optimize accordingly. * Advise on gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified prospects. * Train and coach junior members of the marketing team. Skills and Qualifications * Bachelors degree in marketing, business, or related field; masters degree in marketing, business, or communicationsa plus * 4- 8 years of experience in creating and implementing comprehensive marketing plans and campaigns * Proficiency with online marketing and social media strategy * Experience with marketing automation and CRM tools such as Hubspot and Salesforce * Excellent written and verbal communication skills, including copywriting and editing * Strong project management, multitasking, and decision-making skills * Metrics-driven marketing mindset * Marketing experience in the for-profit sector is desired * Experience with a 14 26 year old target is preferred * Passion for FEEs mission To Apply Qualified candidates should submit the following application materials in one PDF document: * Resume * Cover letter detailing your interest in this position/the mission of FEE, your relevant marketing experience, and salary requirements Applications should be submitted to Talent Market via this link:talentmarket.org/apply-for-your-dream-job/ Questions can be directed to Claire Kittle Dixon, Executive Director of Talent Market, who is assisting with the search: email@example.com. While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please. Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide free consulting and recruiting services to free-market think tanks, policy organizations, research centers, and capacity-building institutions dedicated to advancing the principles of limited government and free enterprise.|
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