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Metabolic Living
Anywhere 12/03/2020 This is a fantastic opportunity for a DTC performance marketing leader to 100% own the paid social efforts of our rapidly scaling metabolic optimization brand. We spend $50k - $100k+ per day on paid social and will 2X that in 2021, so we need a savvy paid social veteran to scale up our dedicated social team deliver against our growth objectives. If you live and breathe Facebook, Instagram, Pinterest, etc., are an expert at architecting all campaign types (awareness, acquisition, retention, etc.), you come alive at crafting strategy, flourish while directing creative teams to produce ads that convert, drive flawless campaign execution and have an aggressive, high-octane mindset and love to win, then please read on! Who Are We? Metabolic Living is a self-funded, profitable, rapidly growing DTC health and wellness company with 100+ on our team and on pace to hit $50MM in 2020. For the last 9 years weve been quietly developing our metabolic optimization products and fine-tuning our business model. Everything is now clicking, so were stepping on the gas as we march towards our goal of becoming a billion-dollar multi-channel brand by 2024. Weve always been 100% remote and will stay that way as we scale. While others are struggling during COVID, were fortunate to be thriving as we provide exactly what everyone wants. The overall trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire. This is your opportunity to help us make a meaningful impact, precisely at the time when the world needs it the most. What are the Key Points? * Compensation: $135,000 - $175,000 (with hefty performance bonus) * Location: 100% Remote (virtual team of 100+ with no corporate office) * Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + 15 Days PTO * Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live) * Culture: Human-first with High-Performing, Happy & Humble People (no jerks) * Personality: Obsessed with Distilling the Complex into the Simple Whats the Big Opportunity? Hello, my name is Mike Weaver, Head of Customer Acquisition, and I need your help. We made the strategic decision a year ago to in-source all media buying and creative so we could move faster, get better results and create a competitive advantage. While weve done that successfully with the initial team in place, its now time to scale that up by bringing on a dedicated leader for paid social as we built out dedicated teams for Social, Google and Programmatic. We have at least a dozen products launching in the next few months, each of which will need full funnel campaigns, so this requires we build out a world-class team to do this effectively. We already have a dedicated leader for the Google Ads ecosystem and will be hiring a separate one for Programmatic. Youll work alongside each of these other team leads to deliver the world-class performance needed. To that end, were looking for a needle-in-a-haystack who has a fully integrated mindset and hands-on skillset, including doing research and analysis, to developing acquisition strategy, to planning the media buys, to actually setting up, managing and optimizing the campaigns, to working with our creative team to develop high-converting video, graphic and text creative and our funnel teams to develop high converting website or app funnels. You will 100% own the Paid Social P&L and act as the CEO of that channel. Youre perfect for this opportunity if you get so intensely focused on your campaigns that you can feel them at a deep level youve spent so much money on Facebook that youve gained an intuition about how the algo works and you know precisely how to setup campaigns, ad sets, bidding and optimization settings, etc. to deliver consistent, profitable performance. Whats Our Culture Like? Were serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the intense concentration needed to deliver world-class performance. For example, we have: * A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time * No meetings before 1 p.m. ET to empower you with 4 hours truly of deep work to GSD * Daily huddles and weekly 1-on-1s to support your ability to focus on what matters most Should You Apply? If your eyes lit up after reading this, youre looking for your next challenge, and * You LOVE nerding out to test-and-learn how the algos REALLY work * You LOVE doing deep data analysis to optimize ROAS, CPC, CAC and CPL * You LOVE consumer psychology and developing D2C creative and funnels * You LOVE the responsibility that comes with big budgets embrace being on it * You LOVE combing strategy, with tactics, with nitty-gritty operational details Then please read on as wed love to talk to you ASAP. What Does Metabolic Living Do? The most common question we get is what the heck do you do? Because from the outside in, unless youre a customer, it can be confusing, Theres a reason: We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, memberships, coaching and more. These were all marketed separately under different DTC websites but now were centralizing everything under our new brand, Metabolic Living. The website at metabolicliving.com is a temporary one for COVID to raise $45k for frontline health workers. This website will be replaced with our main branded e-commerce-driven one in January, with our metabolic optimization app launching shortly thereafter. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, creating our north star (see more below), building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are. Read our full story here: https://www.linkedin.com/company/metabolic-living/about/. We provide the full ecosystem of products and services that help you quickly optimize your metabolism so you can feel, look and perform your best, every day yet without the yo-yo struggle of traditional approaches. Rather than a one-sized-fits-all approach like Paleo, Vegan, Keto, etc. we empower you with a flexible framework called our Metabolic OSTM thats 100% customized to you. It allows you to get results fast and to sustain those results as your body, mind and daily life changes as you age. Without this flexible framework, those rigid approaches ultimately backfire, leaving you worse off. What Are the On-going Responsibilities? * Deliver Results Work with leadership to develop KPIs and deliver against those, collaborating with our creative, funnel and engineering teams to get what you need * Build World-Class Team Recruit your own A-team as you see fit to ensure our goals and objectives are hit as we scale from one growth stage to the next * Develop Strategy Develop and execute a Paid Social strategy to scale each sub-channel (Facebook, Instagram, Pinterest, etc.) while hitting KPIs for profitability and scale * Manage Campaigns Perform hands on, day-to-day management of all campaigns, building, optimizing, scaling, tearing down and rebuilding as necessary * Direct Ad Creative Collaborate with the creative team to build the high-converting video, graphic, text ads needed to execute appropriately against your campaign strategy * In Depth Analysis Dive deep into all digital analytics, whether complex attribution KPIs or more standard ones including ROAS, LTV, CPA, contribution margin and more, etc. * Go to Market Collaborate with strategic leadership to devise plans to drive new product marketing initiatives should you spot exciting new opportunities we should capitalize on What Key Skills and Experience are Needed? * 5+ Years DTC Media Buying Hands-on day-to-day management of at least $1 million / month paid media, mostly with Facebook and Instagram DTC spend * Veteran Team Leader Have built 1 or more customer acquisition / media buying teams, know precisely how its done, and it would come easy doing it again * Unquenchable Curiosity Its difficult for you to stop asking why or what if you love to understand all of the details and dont stop until you figure it out * Driven to Excellence You naturally have a powerful inner drive towards excellence, which makes you very uncomfortable being around others who dont have that same drive * Growth Mindset Youre constantly seeking ways to sharpen your sword, learning new skills, seeking out mentors, networking, researching best practices, etc. * Data-Driven Comfortable flexing the analytical side of your brain with a passion for pouring through reams of response data to detect patterns of success to replicate * Systems-Oriented Youve got strong organizational skills and love to create order out of chaos with highly organized systems that deliver sustained success * Excellent Communicator Able to clearly and concisely articulate positions both in written format and orally in 1-on-1 or group situations that build cohesion and gain alignment What You'll Enjoy from Us: * A Curated Team - A very supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out wherever possible. * A Nurturing Culture - A culture that supports and nurtures your need to learn, grow and challenge yourself to be the best you possibly can be. * A Fantastic Lifestyle A 100% remote experience that allows you to work from home, enjoy your family, outside interests and passions * A Robust Benefits Package -- Full Insurance (health, dental & long-term disability) + Robust 401k + 15 days PTO and additional perks as we add them
Metabolic Living
Anywhere 10/28/2020 This is an exciting opportunity for a fully-remote full stack video creative producer who can do it all from script-to-screen and deliver punchy, sometimes funny, persuasive, short-form DTC video ads that convert, whether on paid social media or broadcast. If you love the Harmon Brothers (Poo-Pourri, Purple, etc.), can deliver that same quality and style of creative because it just comes naturally to you, you have done it all concepting, copywriting, storyboarding, obsessive video editing, etc. to deliver high-converting video ads that help improve peoples lives, then youre a perfect fit. Hello, my name is Adam Garrett, Creative Director of Metabolic Living, and I need your help. We spend millions monthly on Facebook, YouTube, Instagram and other digital channels. Weve grown at 59% and 81% the last 2 years and on track for 90%+ growth this year. However, to continue our growth and deliver on our goal of becoming a billion-dollar multi-channel brand by 2023 we must take our creative to the next level. To that end, I was recently hired to build out our in-house video marketing team that can whip out Harmon Brothers-quality ad creative consistently. And now Im expanding our talent with senior been-there-done-that video creative producers to deliver against that objective. Our entire team is remote and we all work from home (and always have), even before COVID. Who Are We? Metabolic Living is a self-funded, profitable, rapidly growing multi-channel DTC health and wellness company with 100+ on our team and on pace to hit $60MM in 2020. While others are struggling in this COVID environment, we are fortunate to be thriving as we create exactly what everyone wants. The overall trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire, dramatically accelerating things. So, this is your opportunity to help us make a meaningful impact, precisely at the time when the world needs it the most. What are the Key Points? * Compensation: $85,000 - $115,000 (negotiable for right person) * Location: 100% Remote (virtual team of 100+ with no corporate office) * Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + 15 Days PTO * Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live) * Culture: Human-first with High-Performing, Happy & Humble People (no jerks) * Personality: Obsessed with Details so We can Simplify the Complex for Others Whats Our Culture Like? Were serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the intense concentration needed to deliver world-class performance. At the same time, real collaboration and transparency is critical to keep us all in alignment and keep office politics out of the equation. These arent just talking points weve implemented specific policies, for example: * A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time * No meetings before 1 p.m. ET to empower you with 4 hours truly of deep work to GSD * Daily huddles and weekly 1-on-1s to support your ability to focus on what matters most Should You Apply? If youre a fantastic storyteller and LOVE every aspect from script-to-screen for video ads, crave the opportunity to make an impact working with a team thats leaning into a meaningful mission, and * You LOVE writing stories so unique that it makes others want to stop, listen, and share * You LOVE brainstorming, pitching fresh ideas, and mind melding with other Creatives * You LOVE concepting, scripting, shooting and editing content that entertains and compels * You LOVE working in a fast-paced DTC environment where the goal is to deliver ROAS * You LOVE the psychology of consumer ads and have a continuous appetite to learn more and if the answers to all these points were yes, yes, YAAAS then please read on as youre an ideal fit and wed love to talk to you ASAP! Note: We have developed a unique, in-depth application process to help us pinpoint the best candidates. We read every application and will be in touch if there is a good fit. The more you tell, the deeper an understanding we gain and the more meaningful our first conversation will be. What Does Metabolic Living Do? The most common question we get is what the heck do you do? Because from the outside in, unless youre a customer, it can be confusing, Theres a reason: We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. These are all marketed separately under different direct to consumer (DTC) websites and brands in a direct response (DR) manner. And now were centralizing everything under our new brand, Metabolic Living, with our flagship website and app launching at the end of this year, transitioning us from purely DR to a multi-channel traditional brand. The website at metabolicliving.com is rapidly evolving and will be replaced with the fully branded e-commerce-driven presence in December. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, creating our north star (see more below), building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are. Read our full story here: https://www.linkedin.com/company/metabolic-living/about/. In a nutshell, we provide a full ecosystem of products and services that help you quickly optimize your metabolism so you can feel, look and perform your best, every day yet without the yo-yo struggle of traditional approaches. Rather than a one-sized-fits-all approach like Paleo, Vegan, Keto, etc. we empower you with a flexible framework called our Metabolic OSTM thats 100% customized to you. It allows you to get results fast and to sustain those results as you age. Without this flexible framework, those rigid approaches ultimately backfire, leaving you worse off. What Are Your Major Objectives? * Deliver Winning Ads Whether its Facebook, YouTube, Instagram, Pinterest or other channels, your #1 objective is to develop video ads that win, as measured by our KPIs. * Deliver Weekly Creative Volume Youll deliver the appropriate volume of high quality executions and variations to help our creative team meet its overall volume requirements were intensely-focused on testing and iteration, which is the key to winning consistently. * Deliver Script to Screen You must be able to deliver the entire script-to-screen process, feeling comfortable with script writing, visual storytelling, editing, sound design and everything else that makes an ad magical. What Key Skills and Experience are Needed? * DTC Creative Experience 8+ years experience as a video Creative Producer, Creative Director, or Digital Content Producer with recent, applicable focus on designing and developing performance-based DTC digital video and still advertisements for a wide assortment of brands. * A Sense of Humor! Who doesnt want to laugh? You were born with a natural ability to make other people laugh and bring a bright spirit with the ability to transfer that positive energy into the ads you create its a noisy world of ads, so to stand out, we must entertain. * Natural Salesmanship Youve got a natural ability to convince anybody of anything, thanks to your ability to persuade, motivate and inspire. Or perhaps youve been formally trained in sales. Either way, your salesmanship gives you the performance-based mindset and helps channel your natural creative talents into delivering against sales-related KPIs. * Gifted Storyteller You know how to architect emotional stories and develop characters that deeply connect with consumers in a way that motivates and inspires them to take action, and you constantly study popular films and competitor ads to reverse engineer their stories. * Master Video Editor You are a master at doing the obsessive video editing that we all know is necessary to bring the big idea to life in a way that engages, entertains and compels to action * Veteran Video Producer You have a strong grasp on all aspect of video production from pre-production and budgeting, all the way to sound design and color grading * Strong Technical Chops 10 years of hands on experience using Adobe systems to create both motion and still graphics and video, with a mastery of Adobe Premiere, Aftereffects, and Photoshop, and a firm grasp on Illustrator and Audition. * Data-Driven Extremely comfortable flexing the analytical side of your brain with a passion for reviewing performance data to gain creative insights. Comfortable analyzing all ad campaign KPIs to identify patterns and applying those learnings for future ad cycles. What You'll Enjoy from Us: * A Curated Team A very supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out wherever possible * A Nurturing Culture A culture that supports and nurtures your need to learn, grow and challenge yourself to be the best you possibly can be * A Fantastic Lifestyle A 100% remote work from home experience that allows you to enjoy your family, outside interests, hobbies and passions and have a life :-) * A Robust Benefits Package Full Insurance (health, dental, disability & life) + Robust 401k + 15 days PTO and additional perks as were constantly upgrading them If this sounds like a good fit, if youre excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we cant wait to meet you!
Metabolic Living
Anywhere 10/28/2020 This is an amazing opportunity for a veteran Affiliate Marketing Manager who would love the challenge of taking over the controls of our existing 8-figure affiliate rocket ship and increasing profits by 30% this year. If you are a super-connector in the health and wellness space and you are the best-in-the-world at tapping into hungry networks of inbound affiliate traffic for big brands, while suppressing all the sleaze balls If youve done it all negotiating new CPL, CPA and performance-based partnerships, digital marketing, direct response affiliate marketing, niche influencer marketing and ecommerce affiliate marketing And youre ready to partner with afully remotecompany that improves peoples lives, then youre a perfect fit. Hello, my name is Jeff Radich, President & CCO of Metabolic Living, and I need your help.We spent over 15 years developing our affiliate network and reputation as a premier publisher in the health and wellness space. Weve grown at 59% and 81% the last 2 years and on track for 90%+ growth this year. However, to continue our growth and deliver on our goal of becoming a billion-dollar multi-channel brand by 2023 we must take our affiliate marketing to thenext level. To that end, Im re-energizing our department with a senior leader, who is a been-there-done-that affiliate marketing executive, capable of leading our existing efforts and the expansion of our soon-to-launch new e-commerce brand. Our entire team is remote, and we all work from home (and always have), even before COVID. Who Are We? Metabolic Living is a self-funded, profitable, rapidly growing multi-channel DTC health and wellness company with 100+ on our team and on pace to hit $60MM in 2020. While others are struggling in this COVID environment, we are fortunate to be thriving as we create exactly what everyone wants. The overall trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire, dramatically accelerating things. So, this is your opportunity to help us make a meaningful impact, precisely at the time when the world needs it the most. What are the Key Points? * Compensation: $75,000 - $110,000 (negotiable for right person) * Location: 100% Remote (virtual team of 100+ with no corporate office) * Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + 15 Days PTO * Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live) * Culture: Human-first with High-Performing, Happy & Humble People (no jerks) * Personality: Obsessed with Details so We can Simplify the Complex for Others Whats Our Culture Like? Were serious about high-performance,so our culture is built around deep workto allow uninterrupted time for the intense concentration needed to deliver world-class performance. At the same time, real collaboration and transparency is critical to keep us all in alignment and keep office politics out of the equation. These arent just talking points weve implemented specific policies, for example: * A standardized 8:30 to 5:00 p.m. ET schedule to protect yourpersonal and family time * No meetings before 1 p.m. ET to empower you with 4 hours truly ofdeep work to GSD * Daily huddles and weekly 1-on-1s to support your ability tofocus on what matters most Should You Apply? If youre a veteran affiliate marketing manager withA LOT of gas still left in the tankand LOVE every aspect of landing super-affiliates that can make it rain, PLUS you crave the opportunity to make an impact working with a team thats leaning into a meaningful mission, and * You LOVE to negotiate the deals that keep cash coming down the conveyor belt * You LOVE brainstorming and pitching fresh new channels that explore new opportunities * You LOVE getting your hands dirty and jumping on the phone to build new relationships * You LOVE working in a fast-paced DTC cross-functional team environment * You LOVE the psychology of selling and have a continuous appetite to learn more and if the answers to all these points were YES then please read on as youre an ideal fit and wed love to talk to you ASAP! Note: We have developed a unique, in-depth application process to help us pinpoint the best candidates. We read every application and will be in touch if there is a good fit. The more you tell, the deeper an understanding we gain and the more meaningful our first conversation will be. What Does Metabolic Living Do? The most common question we get is what the heck do you do? Because from the outside in, unless youre a customer, it can be confusing, Theres a reason: We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. These are all marketed separately under different direct to consumer (DTC) websites and brands in a direct response (DR) manner. And now were centralizing everything under our new brand, Metabolic Living, with our flagship website and app launching at the end of this year, transitioning us from purely DR to a multi-channel traditional brand. The website at metabolicliving.com is rapidly evolving and will be replaced with the fully branded e-commerce-driven presence in January 2021. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, creating our north star (see more below), building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are. Read our full story here:https://www.linkedin.com/company/metabolic-living/.... In a nutshell, we provide a full ecosystem of products and services that help you quickly optimize your metabolism so you can feel, look and perform your best, every day yet without the yo-yo struggle of traditional approaches. Rather than a one-sized-fits-all approach like Paleo, Vegan, Keto, etc. we empower you with a flexibleframeworkcalled ourMetabolic OSTMthats 100% customized to you. It allows you to get results fast and to sustain those results as you age. Without this flexible framework, those rigid approaches ultimately backfire, leaving you worse off. What Are Your Major Objectives? * Deliver Consistent Affiliate Inbound Traffic Your primary responsibility will be guaranteeing consistent inbound affiliate traffic to our sales funnels. This includes regular monthly mailings with existing super affiliates, re-activating relationships with our database of 1500 affiliates and recruiting new partners. As we launch our brand, you will tap into new opportunities with influencers and larger health and wellness brands that are excited to leverage our metabolic programs. * Deliver New Health Offers for Internal Promotions We generate a significant amount of revenue by promoting third-party health products to our email list of 1MM. Each week, you will deliver 3-4 offers for internal testing. This includes negotiating the highest payout, ensuring the product marketing meets our compliance standards and scheduling tests with our internal email team. * Deliver Monthly AR Audits You will coordinate AR with our finance team and keep tabs on affiliates to ensure they pay on time. What Key Skills and Experience are Needed? * Affiliate Management Experience 8+ years experience as a JV or Affiliate Manager with an extensive network in the health space and a natural talent for recruiting, negotiation, and onboarding new partners. * A Born Super-Connector You thrive on developing authentic, non-transactional relationships that focus on win-win deals. * Natural SalesmanshipYou are energized when you meet someone for the first time and youve got a natural ability to convince anybody of anything, thanks to your ability to persuade, motivate and inspire. * Attention to Detail You will manage our affiliate program to accommodate for all types of commission structures & payouts (i.e. CPL, CPA and straight commission), turn chaos into order and deliver weekly reporting to ensure long-term profitability with each partner. * Master Researcher You love competitive research and analyzing trends that explode new traffic opportunities. * Strong Reporting Chops 10 years of hands on experience using spreadsheets to create and analyze reports allowing for quick decision making. * Data-Driven Extremely comfortable flexing the analytical side of your brain with a passion for interpreting CPL, CPA and LTV performance data to expand performance opportunities. * Cross-Functional You love to collaborate and are adept at working on all project types and with all the key business units. * Incredible Communicator You are persuasive to the core and everything you communicate compels your audience to act right now. What You'll Enjoy from Us: * A Curated Team A very supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out wherever possible * A Nurturing Culture A culture that supports and nurtures your need to learn, grow and challenge yourself to be the best you possibly can be * A Fantastic Lifestyle A 100% remote work from home experience that allows you to enjoy your family, outside interests, hobbies and passions and have a life :-) * A Robust Benefits Package Full Insurance (health, dental, disability & life) + Robust 401k + 15 days PTO and additional perks as were constantly upgrading them If this sounds like a good fit, if youre excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we cant wait to meet you!