|Media Planner/Buyer - Ideabar||Cox Media Group
||Multiple Locations 02/08/2019 *Please Note - This position can be located in Atlanta or West Palm Beach, FL) Ideabar is a marketing + media agency by Cox that tells powerful brand stories. Our marketing rockstars + media vanguards are data-driven, wildly creative professionals who are fluent in all media. We offer research, branding, creative, digital and media buying services. Our mantras are: more talent, less ego; be kind and direct; default to yes; keep the ball moving; and live + work + play. We are growing because we help our clients grow. Our award-winning creative shop is based in sunny West Palm Beach, Florida and we have locations in Atlanta, Orlando and Miami. If you are someone who loves to plan and develop media programs that support clients objectives, have experience, relevant work history with major brands and enjoy negotiating and purchasing media you might be our new Media Planner/Buyer (can be located in Atlanta or West Palm Beach, FL). The winning candidate will be a key team member of a growing agency backed by one of the Worlds largest privately held media companies. Meet your new colleagues and view their work at ideabar. 45% Media Planning * Plans and develops advertising media programs within assigned group of markets. * Estimates, updates and adjust all broadcast ratings. * Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience. * Gathers statistics and prepares media plan charts and directives to guide buying process. * Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising. * Calculates reach and frequency of potential media vehicles. * Confers with Directors, Clients, and/or Account Services to establish media goals, objectives, and strategies for advertising campaigns. * Presents media plans to Directors, account services, and/or client for approval and makes plan adjustments as necessary. * Works with agency personnel on media questions as needed. 40% Media Buying + Reporting * Negotiates and purchases TV, radio, newspapers, outdoor and magazine media space. * Confers with media representatives to evaluate best placement and ensure optimum use of budgeted funds. * Maintains all media buys and is responsible for the post-buy results. * Keeps all media files relating to specific clients. * Collaborates with clients and agency team members to resolve media billing issues. 15% Ideation + Presentations * Participate in external, client-facing meetings. * Ability to verbally communicate media recommendations. * Responsible for driving new media ideas that are insight based and client and solutions specific. * Participate in brainstorming and strategy meetings. Qualifications: Education * Bachelors degree required. Experience * 3+ years of Media or Media Planning / Buying experience required. * Work experience in spot TV, spot radio, newspaper, spot cable, local magazines and outdoor is preferred. * Experience in developing and implementing digital marketing plans and integrated advertising campaigns across multiple media channels a plus. COMMUNICATION ABILITY: * Ability to read, comprehend and write simple instructions, short correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Able to calmly manage through ambiguity and change in a fast-paced, competitive environment. REASONING ABILITY: * Strong mathematical abilities required in this position. Ability to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions. COMPUTER SKILLS: * Personal Computer proficiency; MS Office preferred including MS Outlook. This position will also regularly use media buying and media research specific software. ORGANIZATIONAL RESPONSIBILTIES: * Excellent project management and organization skills, including proven experience in developing and executing media plans. Ability to set deadlines and work efficiently with internal and external clients. INTERPERSONNEL SKILLS: * Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization. * Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders. * Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude. * Exhibits core behaviors e.g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization (over-arching to tactical). *PLEASE NOTE: This position can be in Atlanta or West Palm Beach, FL.|
|ADVERTISING ACCOUNT EXECUTIVE II...||Cox Communications
||West Warwick RI
Are you driven to succeed and looking to work for the best in the business? Bring your ambition toCox Media as an Advertising Account Executive, where you will sell the most innovative digital media and TV advertising solutions in the marketplace. Our robust portfolio of in-demand advertising solutions means youll connect advertisers to todays top sports, entertainment and information networks on cable television. Anyone, anywhere, any screen is at the center of every advertising plan with Cox Media, and the foundation of our history of success.
OurAdvertising Account Executivesrepresent the most reputable brands in the industry including ESPN, AMC, FX, Bravo and many more. Our digital product offerings allow us to reach targeted audiences using geo-conversion zones, keyword and search retargeting, video pre-roll and location-based audience segments. We hire energetic, passionate sales professionals with a drive to succeed and who love to exceed client expectations.
If this sounds like you, keep reading to find out more!
A career as anAdvertising Account Executivewill offer you a collaborative and fast-paced sales environment, competitive pay with uncapped earning potential, and recognition for your outstanding performance.
Engage with new and existing clients to understand business objectives and create marketing campaigns to drive results through effective television and digital advertising solutions
Generate new business leads by prospecting and making cold calls to achieve and exceed sales goals
Sell digital advertising and marketing solutions customized to each client's needs, from the Cox Media product suite that includes on-air commercials, online video, social media placements and mobile marketing solutions
Understand prospects organization and build relationships focusing on key decision-makers
Create and present customized sales presentations/proposals and successfully close negotiations
Participate in budgeting and forecasting individual revenue achievement
Increase knowledge of sales and product offerings through provided on-going training
Attend trade shows, industry events and represent Cox Media in the local business community to build awareness and engagement
Qualifications:MINIMUM 2-5 or more years of cable, broadcast, advertising sales/support or marketing experience Ability to develop new business and achieve individual sales goals Proficient use of Microsoft Office (Excel, Word, Outlook, PowerPoint) Motivated team player who consistently strives to exceed goals and push revenue expectations Valid driving license, good driving record and reliable transportation Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment PREFERRED BS/BA degree in related discipline strongly desired (business, advertising or marketing) Solid understanding of marketing principals and applications in business Interactive Advertising Bureau Certification and/or Google Ad Words Certified a plus About Cox Communications Cox Communicationsis committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by GovernorJames M. Cox. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. Job ID: 191418
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