|SEO/SEM/Google Analytics Analyst||Arteric
Who Is Arteric?We're a digital healthcare marketing agency that's growing because of our exceptional people and values. Arteric develops the strategy and the software websites, mobile apps, and Web applications that drive pharmaceutical and biotechnology digital marketing campaigns and the functions that support these tactics.
Why Arteric?We explore the boundaries of the possible, creating life-changing experiences through defect-free software that works everywhere, every time. This is a tall order for most marketing agencies, but it is what we do every day. We are focused on connecting patients, caregivers, and healthcare professionals to the health information patients need to live longer, healthier lives. Arteric accomplishes this at scale for blockbuster healthcare brands. Our websites and Web applications are available in over 35 countries and 24 languages. We reach more than 6 million people per year. In 2016, we made more than 200 deliveries to our healthcare clients. If you are seeking a challenge, if you work at tempo, and if you want to change peoples lives, come join Arteric. We are a team of software developers and technologists turned healthcare marketers. We value a passion for learning and discovery, industriousness, resilience, selflessness, and exceptional competency above almost all else. We'll provide the opportunities and challenges that will catalyze your growth as far as your professional interests take you. Arteric is committed to helping people live longer, healthier lives, and that includes our own people. Our value system fosters a focus on technical competence and innovation and rewards it with benefits that include generous paid time off (PTO), incentivized disconnect time, and a close-knit team spirit. If youre a master at optimizing multiple digital marketing projects and want to play a key role in a growing digital healthcare communications agency, send us your rsum.
The PositionThe search analyst is a key player in cross-functional teams that include representatives from the client services, development, QA, and creative departments. Working independently and with the support of a world-class SEO thought leader, the search analyst will push the boundaries of search and content strategies. Arteric is leading the charge to apply artificial intelligence in SEM campaigns for healthcare marketers. By using AI to analyze marketing data, were extracting insights that provide competitive advantage and leave competitors scrambling to catch up. The search analyst will create the strategies that others will eventually mimic. The SEO/SEM/Google Analytics Analyst will be responsible for the following:
Search Engine Optimization (SEO)* Use tools such as Raven Tools, Authority Labs, Google Developer Tools, and Screaming Frog to perform SEO assessments/audits that include on-site, technical, and link development to help improve our clients success metrics * Track organic ranking of client websites * Perform and report insights on client SERP analysis * Create optimization and keyword improvement reports/presentations for client websites * Recommend keywords for client Web properties * Recommend optimization strategies such as organic tactics for landing page conversions * Execute campaigns across multiple clients * Propose and execute backlink development to improve website authority * Help us win new business, by creating thought-provoking and innovative presentations based on search research and best practices * Prepare and deliver well-thought-out presentations to help our clients understand strategies for SEO and search engine marketing (SEM)
Search Engine Marketing (SEM)* Be responsible for oversight, management, and performance of our clients paid search accounts * Review AdWords, Bing Ads, Facebook Ads, and LinkedIn Ad campaigns; and make suggestions based on performance * Perform daily bid management and execute optimizations * Create and implement proposed pay-per-click (PPC) campaigns * Perform keyword analysis and maintain negative keyword lists in Google AdWords * Design and execute A/B testing in ad words * Make recommendations about on-page A/B testing for conversion optimization * Recommend and develop ad copy for PPC campaigns * Recommend proposed changes to ad copy, campaigns, and target audiences * Recommend PPC-optimized landing pages and manage execution of approved strategies * Actively monitor running campaigns and maintain balance in spending client budgets * Create PPC reports that include click-through rate (CTR), conversions, bounce rates, and more * Be the go-to for answers about AdWords functionality and data
Analytics* Design and create tagging and analytics manifests * Build and complete in-depth and timely analytics reports, ready for client distribution * Communicate recommendations based on insights found from analyzing Google and Bing data for possible content improvements * Be the go-to person for answering ad hoc reports and data points as needed * Create recommendations for what events should be tracked based on client goals * Manage implementation of Google Tag Manager (GTM) and ensure that events and tracking are properly set up * Answer questions about Analytics functionality and data * Perform analytic audits to understand and maintain an efficient reporting structure * Recommend and execute Universal Transverse Mercator (UTM) tracking for email, social, print campaigns and more * Recommend ways to improve analytics, by cleaning up referral data, and UTM codes
Overall* Collaborate with cross-functional team membersaccount executives, project managers, and developersin order to complete the projects * Work with our quality assurance teams to ensure the integrity and standards of our strategies and analytics tracking after development is complete * Work side-by-side with developers to introduce new efficiencies in tracking and tagging our clients' websites * Manage your own work and deadlines * Manage strategic SEO/SEM projects * Work closely with Hans Kaspersetz on your personal development and SEO/SEM/analytics strategy * Lead and present reports to senior management and clients * Create time estimates for SEO/SEM work on each project * Stay fresh with new ideas and up to date with Googles algorithm changes and will actively seek and inspire by sharing these changes with the team (new practices, new ideas, best practices, etc)
Required credentials* 5+ years' experience working in SEO/SEM providing guidance for website optimizations, and creating PPC campaigns * A strong working knowledge of Google Adwords and Bing Ads * A strong working knowledge of Google Analytics & GTM * In-depth knowledge of how to set up dashboards and use Google 360 * Advanced math and statistical capabilities * Demonstrated ability to create successful PPC campaigns * Curiosity to question what the data are saying * Compulsion to find out the answers that provide insights and guidance * Strong working knowledge of Screaming Frog and other crawlers * Understanding of Google Webmaster Tools * Strong command of Excel and Google Sheets, including knowledge of how to perform concatenations, set up formulas, and more * Working knowledge of Google keyword tools * Experience with Raven Tools * Experience with Authority Labs * Obsessive focus on details in date ranges, data, tracking, and insights * Ability to communicate rationale for keywords, data, and analysis to senior management and clients * An understanding that direction and feedback are the key to continual improvement * Willingness to learn and desire to improve * Ability to provide example analytic reports and insights * Familiarity with app store rankings a plus * Familiarity with Amazon rankings a plus * Digital healthcare experience preferred * Understanding of healthcare approval process/requirements for PPC * Bachelors degree in marketing or mathematics (statistics) a plus
I Love ArtericWe make it easy for you to enjoy life inside and outside of work. We have a generous paid time off policy that mandates unplugged time off (bonuses are paid for disconnecting), 100% paid employee medical, 401k retirement savings plan with employer contribution, long- and short-term disability insurance, vision, dental, and more.
You Might Be The One If* You live to create experiences that improve peoples lives * Youre passionate about working with others and discovering solutions to business challenges * You want to be on a winning team rather than achieving individual glory * You want to grow with a company and dominate the market * You want to work in a bureaucracy-free environment with an elite team * You want to take smart risks and produce outsized wins * You dont accept mediocrity, you need to deliver an amazing product, and you wont stop until your task has been completed. * You want to inspire and be inspired Arteric is an Equal Opportunity Employer in compliance with the laws prohibiting discrimination on the basis of race, color, sex, age, marital status, religion, national origin, disability or any other legally protected status. See more onour website
|Senior Interactive Project Manag...||Arteric
Who is Arteric?We're a digital healthcare marketing agency that's growing because of our exceptional people and values. Arteric develops the strategy and the software that drive pharmaceutical and biotechnology digital marketing campaigns and the functions that support these tactics. When people ask us what we do? We emphatically state, "We build web sites, mobile apps, and web applications for pharmaceutical and biotechnology brands."
Why Arteric?We explore the boundaries of the possible creating life changing experiences through defect free software that works everywhere, every time. This is a tall order for most marketing agencies, but it is what we do every day, at scale. We are focused on connecting patients, care givers and healthcare professionals to the health information patients need to live longer healthier lives. Arteric accomplishes this at scale for blockbuster healthcare brands. Our websites and web applications are available in over 35 countries and 24 languages, we reach more than 6 million people per year. In 2016, we made more than 200 deliveries to our healthcare clients. If you are seeking a challenge and you want to change peoples lives, come join Arteric. We are team of software developers and technologists turned healthcare marketers. We value a passion for learning and discovery, industriousness, rigorous honesty, and exceptional competency above almost all else. We'll provide the opportunities and challenges that will catalyze your growth as far as your professional interests take you. Arteric is committed to helping people live longer, healthier lives, and that includes our own. Our value system fosters a focus on technical competence and innovation and rewards it with benefits that include generous paid-time off (PTO), incentivized disconnect time, and a close knit team spirit. If youre a master at managing multiple digital marketing projects and want to play a key role in a growing digital healthcare communications agency, send us your rsum.
The Position: Interactive Project ManagerAt Arteric, the Interactive Project Manager (IPM) applies the most appropriate methods and technologies to coordinate, monitor, and manage multiple digital projects from inception to completion. Our IPM holds multiple parties accountable to their deadlines and distributes feedback provided by clients and the account service team. In addition to ensuring that Arteric delivers on schedule and under budget, the IPM also acts to maintain the uncompromising quality for which Arteric is known. Our IPM must be an impeccable communicator (verbally and in writing) who clearly relays expectations, timelines, priorities, challenges, and new developments. Ultimately, our IPM helps us exceed our clients tactical and strategic objectives. Built on a foundation of two decades of digital marketing experience, Arteric knows the critical role that top-tier project managers play in driving a company forward.
The Interactive Project Manager Will* Create, revise, and execute project plans based on business requirements * Create project budget and status reports * Work with account, development, operations, design, and content teams to create project estimates and timelines * Evaluate new work requests, identify resources needed, assign individual responsibilities, and schedule action items * Provide regular updates and progress reports to leadership and internal teams * Lead internal and external status meetings while effectively capturing, storing, and distributing next-action steps * Communicate all issues, bug reports, and change orders to leadership * Coordinate internal reviews and implementation-related quality assurance/quality control efforts and review all work before the work is delivered to the client * Document lessons learned, update best practices, and share this information with internal teams * Participate in brainstorming sessions and record primary decisions and action steps for strategic/creative thinking for ultimate delivery to clients * Lead daily standups * Maintain the hygiene of our JIRA task tracking workflow * Ensure all team members understand where to accrue time
Required Credentials* 3-5 years of project management experience * 2+ Years of experience managing web site or mobile app development projects * Experienced in agile and waterfall methodologies for software development and can jump between the two depending on customer need. Youre also open to a hybrid methodology * Experience with JIRA, time-tracking software, or similar project management tools * Balance evolving requirements related to budget and scope * Effectively manage multiple concurrent projects and budgets * A keen understanding of Web-based project management * Open minded and learning oriented * A proven team player with the skills and desire to help our clients WIN * Detail oriented and a master of verbal and written communication (Excel and Word) * Project management certifications (PMP, ScrumMaster, or PMI-ACP) and other proof that you're ready to help Arteric succeed is a PLUS!
I Love Arteric!We make it easy for you to enjoy life inside and outside of work. We have a generous paid-time-off policy that mandates unplugged time off (bonuses are paid for disconnecting), 100% paid employee medical insurance, 401k retirement savings plan with employer contribution, profit sharing, long- and short-term disability insurance, vision, dental, and more.
You Might Be "the One" If...* You have experience in a fast-paced digital agency environment * You live to create experiences that improve peoples lives * Youre passionate about working with others to discover solutions to business challenges * Being part of a winning team is more important than achieving individual glory * You want to grow with a company and dominate the market * You want to work in a bureaucracy-free environment with an elite team * You want to take smart risks and produce outsized wins * You dont accept mediocrity; you need to deliver an amazing product and wont stop until its completed * You want to inspire and be inspired Arteric is an Equal Opportunity Employer in compliance with the laws prohibiting discrimination on the basis of race, color, sex, age, marital status, religion, national origin, disability, or any other legally protected status.
|Director of Marketing - Consumer...||Tread Labs
Who are we?We are a small team dedicated to helping people improve mobility. We make semi-custom orthotic insoles to increase comfort and performance. Our products are sold through a variety of channels. We believe that the biggest rewards come from the biggest challenges and that meritocracy and collaboration are vital for success. We are looking for a creative, energetic, Director of Marketing to join our growing organization. This position will be responsible for optimizing all brand touch-points, with an emphasis on digital. Your ability to build the brand through connection and storytelling will grow Tread Labs in a substantial way. Your role is critical for our success.
Who are you?You enjoy working where your efforts have significant impact. You routinely stretch your comfort zone and are able to pick yourself up after a fall. Collaborating with others is inherent to your work style and necessary for learning. You understand the relationship between autonomy, responsibility and accountability. You prefer a smaller company where your influence can be big. You don't mind getting your hands dirty as you build your team. You can pull rabbits out of hats.
Tasks and Responsibilities* Marketing Management - Use your skills and judgement to increase sales and brand growth. Create and execute plans, budgets and timelines, achieving revenue and margin growth. * Channel Strategies - Tread Labs has many opportunities to reach consumers. Online direct and affiliate sales, healthcare referrals, B2B wholesale and others. Collaborate to identify the best opportunities and prioritize resources in those channels. * Team Building - As we grow, you will be responsible for growing the marketing department. * Online Marketing * Website - Increase traffic and conversion rates through content creation, search engine optimization (SEO), and conversion rate optimization (CRO). Tread Labs uses Shopify and associated apps for our eCommerce and blogging platform. * Affiliate Sales - Manage and grow our list of affiliates. Work closely with them to optimize sales. * Social Media - Manage content creation and build community, increase traffic and generate sales. * Email - Design effective email campaigns using automated software to create segmented flows. * Analytics - Use Google Analytics, Search Console and other software to assess progress, inform strategy and track KPIs. * Advertising - PPC, re-targeting, display - scale as appropriate and optimize for cost of conversion. * PR and Outreach - Craft strategies and manage content creation to tell the Tread Labs story through printed and digital properties. * Events * Work with sales to identify best trade-show and conference opportunities * Participate in events to showcase Tread Labs and build brand awareness and sales. * Collateral * Build on our current style guide to tell the brand story to both B2B and B2C segments. * Work with our graphics designer to create printed materials including: brochures, sell sheets, posters, POP displays, mailings and all other visual tools.
Requirements and Qualifications* Excellent verbal and written communication skills * Successful track record creating and executing short and long term sales and marketing strategies * Bachelor/Master's degreee in marketing, digital communication or related firld * 6+ years experience in digital marketing, marketing management, brand management or related fields * Proven success with PPC, SEO, SEM and CRO - hands on or with outside resources * Familiarity with analytical tools, specifically - Google Analytics, Google Search Console, SEM Rush, Google Data Studio * Bonus Points for: * Experience with Shopify and associated apps * Ability to edit HTML and CSS * Experience with consumer products, especially footwear
Interested? Please apply through our hiring portal. We're dying to hear from you.
|B2B Sales Closer||Agent1099
||Washington DC 11/13/2017 We are looking for serious sales closers with a proven background exceeding sales and have extensive SEO knowledge and experience. We need reps who aren't afraid to make 150+ cold calls per day and ask for a sale after following a proven sales script. This is a 40 hour per week position, with 1099 contract status, working from your home office. What we need: -Minimum of 2 years selling SEO / Digital Marketing -Heavy Cold Calling and B2B experience -Confident representatives who aren't afraid to open and close a sale -Experience using a dialer -Sales representatives who are used to following and executing a sales script -Willingness to learn, be coached, and adapt to our proven sales process What you get: -$2k monthly base + commission -Daily, weekly, and monthly spiffs offered -1099 contract status, working from your home office -A team of professionals dedicated to helping you exceed your goals. We provide training, day to day support and a motivated team culture of success. **You MUST HAVE a reliable home office with fast and reliable internet service and a laptop of desktop with a recent operating system** If you meet all of our requirements, we look forward to receiving your resumes!|
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