||San Francisco CA 04/15/2019 We are seeking an SEM/PPC expert with 3+ years of experience in full-time SEM campaign management, optimization, and reporting with a proven record of excellence in delivery, quality, and performance. The Manager will work to develop, manage, optimize and report on paid search campaigns. In this role,the primary goals will be to own & manage all tasks of campaign management, as well as manage & build a small team of PPC campaign management team. Required Skills and Expertise * 3+ years managing paid search campaigns * Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management * Expertise in bid and budget management of large volume of campaigns * AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing. * Must be capable of communicating with clients whether through email or via the phone with minimal oversight with to cultivate a strong working relationship. * Experience in managing paid search campaigns across multiple clients * Experience in building a team from scratch(preferred) * Familiarity with trafficking, tracking, and attribution (preferred) * Experience working in a search platform (DoubleClick for Search preferred) * Google AdWords Certified - Advanced (preferred) * Experience with paid search platforms like Marin, Kenshoo, DS3 is a plus (preferred) Core competencies * Passionate: You are committed to delivering world-class client service * Accountable: You care about the companys success and issue resolution * Meticulous: You have a keen eye for detail, you know that details matter * Communication: You can communicate a message clearly and concisely * Team Player: Strong focus on collaboration and relationship management across multiple departments * Location: San Francisco|
|Marketing Director||C3 Industries
||Ann Arbor MI 04/11/2019 Who we are C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts. We produce the highest quality, indoor cannabis flower and extracted products at our state-of-the-art facilities in Oregon and Michigan. At C3I our product is cannabis, but our most important asset is our people. We believe in hiring locally, offering competitive compensation packages and giving our employees an opportunity to learn and grow. As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion. We are looking for a Marketing Director that has experience building and launching product brands. In this role you will. * Be a key stakeholder in the development of C3Is brand strategy; help define the value proposition, positioning and go-to market strategy; create and execute plans for each product brand. * Lead annual planning efforts for the department; develop annual budget and ensure appropriate management and resource allocation; track ROI on marketing spend. * Design and implement comprehensive marketing strategy. * Manage branding, design, development and execution of brand and packaging assets for cannabis products and retail business. * Manage all aspects of social media strategy including social media content calendar. * Plan and successfully execute corporate promotion campaigns, new product line launches, promotional events, etc. * Ensure that company websites are maintained, updated and SEO optimized. * Act as the organizations agent towards external parties, including designers, agencies, printers, media, etc. Build strategic partnerships with these entities. * Manage merchandise and promotional materials procurement and placement. Interact with various vendors to negotiate, purchase, and manage items. * Manage/produce content for the companys online presence, promotional materials and publications. * Work with PR firm to develop and execute public relations strategy. * Monitor market trends, research consumer and competitor activities, in order to identify key issues as well as opportunities. Skills and experience you have... * 8+ years of marketing experience, BA/BS and MBA preferred * Brand development launch and management experience, preferably with a consumer products company. * Excellent leadership and organizing skills with the ability to move initiatives through process and roadblocks. * Creative, out-of-the-box thinker with unique ideas. * Understanding of P&L and how marketing contributes to the overall revenue/profit of the business. * Ability to translate both qualitative and quantitative data into actionable business goals. * Exceptional written and verbal communication skills with proven ability to influence others. * Excellent understanding of the full marketing mix. * Current knowledge on latest cannabis trends and marketing best practices. You should apply if... * You are a strong big picture strategist and an equally strong doer that rolls up their sleeves to make things happen. * You love working in a fast-paced environment and are excited about working for a start up in a new industry. * You are an experienced marketer with a track record of bringing product brands to life. Our mission is to share our love of cannabis with the world. If youre interested in being part of our journey, wed love to hear from you!|
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