|Digital Marketing Manager||TrakRef
||Nashville TN 10/14/2019 Trakref is set to hire an accomplished Growth Manager of Digital Marketing who has the expertise to stimulate and support an inspired marketing effort in a growing company. This is an exciting opportunity for an experienced digital and integrated marketing expert who will provide support to implement strategic digital marketing direction and tactics along with analytical. The ideal candidate will be an event driven individual with a proven track record in a digital marketing role preferably within the software or commercial property industry, possesses a polished and professional demeanor where s/he can make professional and relevant business presentations, and is familiar with cutting-edge integrated marketing techniques including PPC, SEO/SEM, CRM solutions, data warehousing, direct & social media marketing, drip campaign management, ad word curating, presentation development, website design & development, and creative services. Bachelors degree is also highly preferred or 6 Plus years as a marketing professional . ESSENTIAL RESPONSIBILITIES The Growth Managerof Digital Marketing will work in conjunction the Trakref team to: Manage or assist in all areas related to online/digital marketing, including website development. Build & manage ad word campaigns in conjunction with strategic campaign program Manage online presence with an emphasis on creating unique and engaging content Insure websites are optimized using current best practices for SEO and PPC Plan and execute all web, SEO, Marketing database, email and display advertising campaigns Craft, Deploy, Manage & Track drip marketing programs and all email marketing campaigns Utilize and analyze current reporting from SalesForce, brands, and Google Analytics and Pardot to drive improved content and marketing initiatives and decisions Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs Provide strategic digital direction to Stay abreast of current digital trends and incorporate trends and emerging technologies into specific messaging strategies. Hold third-party agencies accountable for work and productivity. Measure and report performance of digital marketing campaigns and assess against appropriate ROAS and/or ROI. Assist with CRM technology and implementation of reporting tools Working knowledge of the technology platforms that power the digital marketing space and competitive landscape. OTHER RESPONSIBILITIES Align digital strategies with PR, Social Media, and traditional marketing strategies Develop & manage drip campaigns Plan & Manage trade show attendance Develop online creative Attend Brand-related marketing calls and meetings Manage third party relationships Requirements Strategic Skills Skilled in all facets of general business or area of specialty. Highly capable with current practices and looks ahead at opportunities to utilize new products, consumer trends, changes in the marketplace, and technology edge. Reflects on vast experience to determine numerous future possibilities. Natural instincts and insight for finding the best solution to unclear issues and problems. Finds creative solutions to problems, Can see how the details fit into the big picture. Highly capable and resourceful problem solver. Manages the creative process within an organization to develop unique solutions. Leverages creative solutions in an organization resulting in competitive advantages. Makes great decisions. Highly strategic in perspective and decision making. Skills. We are looking for a college graduate with 4+ years experience or a seasoned pro of 6 Plus years that is a pro with SalesForce, Pardot, word press, , social media tools in general, raven tools, adobe creative suite , google ad words, analytics,power point and all office products and be a master planner &organizer. Best if you are familiar with campaign management and time planning.|
|Marketing Assistant||DC Dental
||Baltimore MD 09/27/2019 Areyou creative and interested in themarketing industry? If so, we have the perfect job for you! We are looking for someone tosupport the Marketing department by assisting in organizing campaigns and developing marketing strategies for our company. The position is a permanent position,Monday through Friday, with the work hours from 9:00am to 5:00pm. The starting pay for the position depends on experience (DOE). DUTIES AND RESPONSIBILITIES: * Assist the Director of Marketing with marketing tasks for the company. * Assist with the production of marketing materials and literature, such as web content and printed material. * Assist with the collation and distributing of information for promotional literature. * Help organize and schedule company events, exhibitions, and seminars. * Help coordinate and oversee company training for employees. * Upload material to the company website(s), social media pages, online libraries and marketing department databases. * Evaluate marketing campaigns using tracking and analytical software and assess the results. QUALIFICATIONS: These qualifications are required, so ifyou don't have ALL of them, pleasedon't apply as you will not be considered: * High school diploma. * Detail oriented with strong proofreading ability. * Demonstrated in-depth sales and marketing techniques and principles. * Demonstrable ability to multi-task and adhere to deadlines. * Well-organized with a customer-oriented approach. * Exquisite communication and people skills. * Independent self-starter. * Strong computer skills and knowledge of common applications, such as Microsoft Office, Adobe Creative Suite, NetSuite, MailChimp, etc. * Demonstrated ability to anticipate and solve practical problems or resolve issues. * Ability to make evaluative judgments. * Strong, creative skills. * Ability in organizing, prioritizing, and scheduling work assignments. * Passion, Integrity, and Energy. * Bachelors degree in Marketing or related field preferred.|
|Marketing Campaign Manager||Prism HR
||Hopkinton MA 09/25/2019 PrismHR is expanding their newly formed Demand Generation team and is looking for a talented marketing individual to help fuel their growth. PrismHR is searching for a Marketing Campaign Manager to create, develop, execute and optimize integrated campaigns. This position requires someone who is results-driven, inquisitive, strategic, flexible, and collaborative. There is a lot of freedom within the strategic creation for each program so being able to project manage the moving pieces to execution will be important. SPECIFIC DUTIES and RESPONSIBILITIES: * Research, develop, and execute integrated marketing campaigns that are delivered across different marketing channels * Collaborate with internal stakeholders and work with the Field Marketing & Events Manager (and at times with other Marketing Campaign Managers) to create segmented audiences and robust campaigns through a combination of efforts that help to deliver a solid prospective customer experience, and ultimately generate hand-raising interest * Take on total ownership of campaigns within your designated market, from creative strategy to sales development follow-up * Ensure accurate reporting on the effectiveness of each program and channel regarding results and associated costs * Flexibility and desire to be a team player who is open to new ideas SKILLS and EXPERIENCE: * 5-7+ years experience in marketing, ideally working within the software industry * Extremely strong communication skills, especially business writing * Ability to run Programs on time and on budget, with a proven performance of consistently meeting or exceeding marketing program goals * Bring masterful execution of details and have a sense of urgency in completing tasks * Ability to accurately segment your audience, create content for emails and any additional needs (campaign dependent) * Ability to plan and execute on direct mail and help with events that tie into your campaign, and are able to tie into social and paid campaigns * Ability to work with the Sales Development team and Sales team to articulate campaigns, audience segmentation, messaging, and follow-up activities to ensure results are carried to fruition * Be a master of tactics; but, also enjoy creatively identifying opportunities to uplevel marketing activities, from innovative events and campaigns to high impact communications * Proven experience to constantly juggle and prioritize a number of key tasks, collaborate with other members of the Marketing and Sales team, while always thinking and working towards the strategic goals of the business and team * Experience with GoToWebinar, Salesforce and Marketo * Knowledge or understanding of the Human Capital Management, Payroll Service Bureau, or HR Outsourcing Industry is a plus * Bachelors Degree required PrismHR is an EO/AA/VEV/Disabled Employer Diversity Candidates are encouraged to apply|
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