|Healthcare Marketing Analyst||Luckie
||Fort Worth TX
Company DescriptionLuckie exists to relentlessly evolve the dynamics of marketing. We are a fiercely independent 66-year-old company that fuses the science of data, insightful strategy and the art of communication to deliver wildly creative marketing that drives radical impact for our clients.
Job DescriptionWe are looking for an Analyst, responsible for analyzing large data sets, in the Pharmaceutical, Medical/Surgical, and Healthcare industries, to derive actionable insights and support strategic marketing decision making in multiple channels including digital, social, direct and traditional advertising. This position isWork From Home with up to 25% travel to home office and clients.
QualificationsMinimum qualifications: * Bachelor/Masters degree in a quantitative discipline such as economics, statistics, business analytics or marketing science * 1-3 years related experience and/or training; or equivalent combination of education and experience * Experience manipulating data and running analyses using SAS, SPSS, R and/or SQL * Strong analytical and critical thinking skills. Strong attention to detail Preferred qualifications: * Working knowledge of standard pharmaceutical and healthcare data sets from IQVIA (formerly IMS), Symphony Health, LexisNexis or similar offerings * Experience using Google Analytics, Omniture or comparable web analytics tool * Experience with multivariate consumer and business segmentation * Demonstrated ability to visualize data and create dashboards using Tableau or comparable tool * Execution or understanding of core analytics methodologies (regression, cluster analysis, factor analysis, and decision trees) * Experience developing reports and analyses from a variety of different sources: email, social, CRM, paid search, SEO, Direct Mail, purchase data. Digital experience is a huge plus * Ability to derive actionable and strategic insights from large sets of data with minimal oversight. Knows the difference between an insight, analysis and reporting * Strong communications skills (both external and internal). The ability to explain complex mathematical concepts to less data-savvy stakeholders is a plus. Ability to handle client presentations articulately and professionally * Highly proficient at Microsoft Excel and PowerPoint
Additional InformationPARTIAL CLIENT LIST * Little Debbie * Regions Bank * FedEx * Williamsburg, Virginia, Tourism * Panama City Beach Tourism * Piedmont Healthcare * GlaxoSmithKline * Alabama Power
|Senior Engagement Manager (Sr. A...||Luckie
Luckie exists to relentlessly evolve the dynamics of marketing.
We are a fiercely independent 66-year-old company that fuses the science of data, insightful strategy and the art of communication to deliver wildly creative marketing that drives radical impact for our clients.
Job DescriptionWe're looking for a new team member to join our healthcare/pharma industries team and support leadership in establishing and managing meaningful long-term relationships with our clients, our teams and our vendors. You'll be an important part of the Strategic Engagement Team, where strategy and relationships drive revenue. As a Senior Engagement Manager (Senior Account Executive), youll be: A rock star successfully cultivating client relationships while keeping agency management abreast of client objectives, opportunities, issues, successes and key personnel changes An expert all-knowing as to the status of your accounts, regardless of responsibility level, making sure work is done on time and on budget, collaborating with workflow and Project Management teams An amazing multi-tasker really, we dont know how you do it all! * Opening jobs, presenting work estimates to client for approval, ensuring no agency work begins without prior written consent (while still anticipating needs and working with supervision to forecast) * Reviewing work prior to presenting to client and ensuring the work is on strategy * Partner with team on legal submissions and ensuring final approvals are received prior to launches * Preparing written status reports for clients (also to be shared internally as requested); attending and often leading regular status meetings * Coordinating monthly client billing, reviewing and approving invoices prior to sending * Developing agency recommendations and points of view for client presentations * Proactively looking for organic growth opportunities to increase revenue * Effectively work with remote teams and partner agencies to build annual plans, budgets, timelines, etc. * Function autonomously with managing up to manger, SBU leadership and senior agency leadership A team player working closely and collaboratively with Workflow/PMO, Analytics and Business Intelligence, Strategy, Creative, Development and Production
Qualifications* 3+ years progressive agency experience with digital marketing including websites, banners, eCRMk, etc. * Ideal candidate will have both digital and healthcare or pharma experience * Prior experience in pharma or healthcare marketing on the direct to patient or provider side is preferred, but not required * Account work on clients with digitalcomponents is essential * Must demonstrate competency in both written and verbal communication * Proficiency in work place technology is required * Must complete criminal background check * Bachelors degree in marketing or related field preferred * Ability to travel as needed and collaborate with remote teams * Consistently demonstrate active problem resolution * Commitment to learning the healthcare industry * Strong interest in technology, innovation, and data is a plus
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