|Digital Strategist & Evangelist||Explainify
Sure - you could keep working within the suffocating confines of a bureaucratic organization and remain perpetually unfulfilled.
But wouldnt you rather leave the complex processes behind for a team that creates something meaningful for clients?
The future of digital is BIG. And heres your chance to shape it.
Were looking for a digital expert whos not afraid to forge a new path - whos ready to satisfy the entrepreneurial longing thats always been in the back of your mind.
With us, youll define the lens that industry leaders should look through, paint a picture of their current challenges and develop strategic workshops that lead them to a future they never thought possible.
If youre self-directed, self-motivated, and self-managing - the intrapreneurial type - keep reading.
About Us:Were a scrappy (see the urban dictionary definition) team that passionately and deeply cares...about our people, our industry, our service and our clients. Were a Small Giant - choosing to be great instead of big. At Explainify, we help forward-thinking marketing leaders simplify their story and get the audience to take action. We believe video is the best way to connect and engage with that story. You know all those crappy corporate videos that make you cringe? We dont make those. Ours are power-packed with clear explanation and buyer psychology that drives real action. Not to mention, they look pretty fantastic.
About the Job:* Rapidly learn to become the subject matter expert on B2B video and how it supports clients overall business strategy. * Research and develop lens, framework, and measurement model for how businesses should use video. * Identify where our clients greatest opportunities lie, contextualize best practices and define a clear plan for optimal solutions to their biggest problems. * Develop and lead compelling video strategy workshops for senior leaders. * Collaborate with our sales team by brainstorming big ideas, strategies and new products. Be the pre-sales consultant. * Create the industrys best, thought-provoking content for Explainify (written and video). This full-time position will work from the Explainify office in Fayetteville, Arkansas (voted top small city to live in; Google it).
About You:* 5+ years of impressive strategy experience * Driven, fast learner that doesnt expect hand-holding or a support team * Recent experience in an execution role. Proactive and resourceful * Entrepreneurial spiritloves to embrace new opportunities and make things happen in a fast-paced, ever-evolving environment * Sense. Of. Humor * Incredibly comfortable with regularly creating & presenting content to enterprise level clients. Professional, experienced communicator * Happy to travel to clients 1-3x per month * Intensity/ passion for products and technical knowledge balanced by strong listening skills/ empathy to help clients get the right solution * Visionary, but grounded in reality; research-informed approach * Capable of building from scratch, without existing report structures, deliverable templates, etc * Ambitious and ready to own the role, but still coachable and collaborative * You likely have past career experience in one of the following: * Digital Strategy * Content Strategy * Consulting * Research * SEO * Buyer's journey * User testing
What you gain:Well here's the good stuff: * Above market pay * 4 weeks paid vacation plus paid holidays Then there's the great stuff: * Getting to blaze an entirely new path for a great, young company that people become raving fans of * Feel challenged again (you know it's been a while since you've felt that rush) * Growth within yourself and the organization * Working with people who know who you are and care about you as a person (this isnt just a platitude) * Your ideas matter. We dont care where the best idea came from as long as we put the best solution in place * Open leadership style - talk to our founder directly at any time and let him know what you think * Youll be working in the two greatest markets in the world... video & technology
What you lose:* The corporate politics of your current and past jobs * The lack of an exciting new challenge every single day * The cutthroat, backstabbing and being thrown under the bus * Some traditional benefits * Being anonymous in a giant organization. Being lost in the crowd sucks * Having to be dressed up every day. Were pretty casual and creative round here If you think this position is a right-fit for you, please apply now. Don't forget your video explaining why you were born to do this role. This is your first test, padawan.
|Marketing Automation Coordinator||Travel Oregon
||Portland OR 01/07/2019 The Marketing Automation Coordinatorcoordinates and executes tasks within our marketing automation platform to help manage our customers journey along key communication touchpoints (or what we like to call Visitor Lifecycle Management (VLM)). This is an exciting opportunity for a talented individual early in their marketing automation career to join the team in the entry stages of the platform build and help develop the final platform. [POSTING CLOSES Sunday, January 27th.] ** Do you have a passion for Oregon, an appreciation of the unpredictable and somewhat maverick nature of this place we call home? Working for Travel Oregon is much more than a job, its a quirky sense of humor and the pursuit of a life less ordinary. Its also an eternal quest for that next great meal, powdery slope, lighthouse view or cultural experience, all while working to strengthen the impact of tourism on the states economy by providing visitors with authentic, high quality travel experiences. Our team delivers unequaled tourism expertise to the entire state and tells Oregons story to the world while ensuring the preservation of Oregons way of life and its natural places. Our downtown Portland office is currently recruitingfor aMarketing Automation Coordinatortocoordinate and execute tasks within our marketing automation platform to help manage our customers journey along key communication touchpoints (or what we like to call Visitor Lifecycle Management (VLM)). This is an exciting opportunity for a talented individual early in their marketing automation career to join the team in the entry stages of the platform build and help develop the final platform. Ongoing duties will include audience segmentation, rule building, content selection and development, program maintenance, launch timing, and performance evaluation.This role willalso coordinate processesand documentation and provide assistance with gathering and ensuring quality control on various forms ofdata and reporting on the performance of our award-winning marketing campaigns. The successful candidate is a self-motivated, detail-oriented, and energetic, with a passion for marketing data, processes and documentation, and an eye for quality in marketing communications. In addition, heres what we expect you to bring to the table: * A Bachelors degree with a marketing or analytics focus is preferred; additional, relative experience and/or training will be considered in lieu of a degree. * A minimum of two (2) years experience/exposure to brand marketing and marketing plan development and a basic understanding of online analytics/insights across key channels/platforms including (but not limited to): website, advertising, search, and social media required. * Prior experience with marketing automation platforms like Marketo, Pardot, Act-On, etc completing tasks like segmenting lists, building email templates and ensuring inbox delivery, required. Working understanding of database architecture and queries strongly preferred. * One-year experience working experience with MS Office Suite, Google Analytics, Google Tag Manager, Google Search Console, etc., required. Familiarity with paid search marketing and SEO marketing preferred. * Strong writing skills with experience drafting copy. * A passion for flawless execution and continuous optimization. * An unfettered love of Oregon, its people and its places. * BONUS POINTS: Experience with SQL, CSS or HTML/HTML 5 and experience working with Business Intelligence tools like Tableau, Domo, Birst, etc. Travel Oregon is a semi-independent State of Oregon agency and offers competitive compensation and benefits, which includes Public Employees Benefit Board (PEBB) plans for medical, dental and vision insurance, Public Employees Retirement System benefits (PERS), paid vacation and personal leave, sick leave, and ten (10) paid holidays. Optional benefits include access to life insurance, long- and short-term disability, long-term care insurance, and eligibility for participation in the Oregon Savings Growth Plan. To view a full job description and apply, please visit TravelOregon.HiringThing.com. To learn more about Travel Oregon, visit our websites at www.TravelOregon.com and www.Industry.TravelOregon.com. Travel Oregon is an Equal Opportunity Employer Committedto Workforce Diversity ** ESSENTIAL FUNCTIONS Visitor Lifecycle Management (VLM) * Supports the development and implementation of the VLM program and marketing automation platform to automate custom content delivery throughout Travel Oregons marketing channels. Ensures accurate data imports, develops logic flows, tracks and reports on VLM key performance indicators (KPIs). * Assists with the day-to-day implementation of a comprehensive lead management strategy by maintaining/analyzing data within the VLM program database. Prepares leads for entry into marketing flows. Ensures consistency and quality control measures are applied to data and email subscribers comply with parameters/requirements related to opt-in requirements. * Coordinates lifecycle marketing campaigns for upcoming emails, ensuring messaging, design considerations, audience segmentation and testing plans are aligned and executed; works with the Content and Marketing Services teams to track/oversee the delivery of all necessary assets. Works closely with content team and ensures all content used in VLM campaigns is accurate, updated and aligns with the Travel Oregon brand voice. * Assists with and maintains the VLM program database fields and data mapping document. Maintains a thorough understanding of system structure and table relations. * Coordinates the daily activities within the marketing automation platform, executing campaigns that maximize retention and focus on lead nurturing. Tasks include audience segmentation, rule building, content selection and development, program maintenance, launch timing, and performance evaluation to aid in monitoring and reporting on campaign results. * Collaborates with the Insights & Planning Analyst and Integrated Marketing content team to select and and/or compose content for compelling specialty emails that resonate with consumers, including campaign emails, opt-ins, thank you messages, survey requests, etc. * Establishes and documents marketing processes to ensure best-in-class execution. * Maintains anunderstanding ofTravel Oregonsbrandmarketing and editorial strategy,email marketing best practices and applies in accordanceto the execution of email marketing and lead nurturing campaigns. Advertising * Coordinates Universal Tracking Measure (UTM) codes with vendors. Monitors and compiles information. * Builds tracking pixels for third-party attribution partners (ie, Arrivalist, Adara), as well as for media partners for advertising retargeting strategies. * Ensures VLM strategies are mapped to seasonal marketing campaign goals. * Coordinates with paid search agency to construct and monitor keywords for always-on campaign and seasonal campaigns. * Maintains industry benchmarks across applicable marketing metrics. * Works with Insights & Planning Manager and partner agencies to compile results from seasonal marketing campaigns, including gathering and storing raw data and building recap presentations. * Formats various data for usability and review/analysis by the Insights & Planning Manager. Assembles raw data from media partners into usable formats/actionable reports. * Attends weekly advertising, editorial and other strategy meetings. Reporting Preparation/General * Provides data collection support and monitors the data flow into marketing KPI dashboards. Recognizes data anomalies and troubleshoots data flow issues. Identifies improved methods of data collection wherever possible/relevant. * Assists with maintaining the business intelligence platform by preparing data and ensuring readiness for entry. * Coordinates with other departments to assist in the organization of data assets to support the creation of dashboards. * Represents and/or speaks at public and partner meetings on behalf of the MIVS studio, as needed. * Attends internal meetings and work groups, as needed. WORKING RELATIONSHIPS * Daily in-person and telephone contact and/or written correspondence with internal and external stakeholders, including vendors. Works closely within the MIVS studio to ensure coordination of efforts. * Regular coordination with the Integrated Marketing team on content for the VLM program. * Position is managed by the MIVS Director, who provides guidance and reviews performance through regular conferences and annual appraisals. This position receives daily workflow supervision from the Insights & Planning Manager. QUALIFICATIONS Required * A Bachelors degree (or higher) with a marketing and/or analytics focus; additional, relative experience and/or training will be considered in lieu of a degree. * A minimum of two (2) years experience/exposure to brand marketing and marketing plan development and a basic understanding of online analytics/insights across key channels/platforms including (but not limited to): website, advertising, search, and social media. * Prior experience with marketing automation platforms like Marketo, Pardot, Act-On, etc. completing tasks like segmenting lists, building email templates and ensuring inbox delivery. * One-year experience working experience with MS Office Suite, Google Analytics, Google Tag Manager, Google Search Console, etc. * Process and results-driven with a natural affinity for data. * Strong writing skills with a minimum of one years experience drafting copy. * Creative thinker and problem-solver with an eye for design and details and the ability to discern quality in marketing communications. * Demonstrated ability to prioritize and coordinate details spanning multiple projects simultaneously in a fast-paced work environment. * Self-direction and the ability to exercise mature and independent judgment and meet performance standards with only limited supervision. * Excellent interpersonal and communication skills required to interact with internal and external stakeholders, including the ability to make presentations. * Demonstrated customer service orientation and the ability to respond to expectations and requirements of both internal and external stakeholders. * The willingness to work hours beyond the standard daily or weekly schedule when necessary and the ability, on occasion, to travel in or out-of-state, as needed. * Unfettered love of Oregon, its people and its places. * Working understanding of database architecture and queries strongly preferred. * Familiarity with paid search marketing and SEO marketing preferred. * Experience with SQL, CSS or HTML/HTML 5 and experience working with Business Intelligence tools like Tableau, Domo, Birst, etc. helpful. Desired * Working understanding of database architecture and queries strongly preferred. * Familiarity with paid search marketing and SEO marketing preferred. * Experience with SQL, CSS or HTML/HTML 5 and experience working with Business Intelligence tools like Tableau, Domo, Birst, etc. helpful. PHYSICAL REQUIREMENTS Travel Oregon does not discriminate against qualified individuals with disabilities in application procedures, hiring, advancement, discharge, compensation, training or other terms, conditions and privileges of employment. * Visual acuity sufficient to clearly read printed materials and operate a computer. * Ability to hear sufficiently to receive, comprehend, and respond to verbal communication in any form. * Physical ability to lift and carry objects weighing up to ten (10) pounds, using standard safety techniques. * Mobility sufficient to perform assigned position duties. * Manual dexterity sufficient to utilize standard office equipment in the performance of position duties.|
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