FayettevilleAR01/10/2019Sure - you could keep working within the suffocating confines of a bureaucratic organization and remain perpetually unfulfilled.
But wouldnt you rather leave the complex processes behind for a team that creates something meaningful for clients?
The future of digital is BIG. And heres your chance to shape it.
Were looking for a digital expert whos not afraid to forge a new path - whos ready to satisfy the entrepreneurial longing thats always been in the back of your mind.
With us, youll define the lens that industry leaders should look through, paint a picture of their current challenges and develop strategic workshops that lead them to a future they never thought possible.
If youre self-directed, self-motivated, and self-managing - the intrapreneurial type - keep reading.
About Us:
Were a scrappy (see the urban dictionary definition) team that passionately and deeply cares...about our people, our industry, our service and our clients. Were a Small Giant - choosing to be great instead of big.
At Explainify, we help forward-thinking marketing leaders simplify their story and get the audience to take action. We believe video is the best way to connect and engage with that story.
You know all those crappy corporate videos that make you cringe?
We dont make those. Ours are power-packed with clear explanation and buyer psychology that drives real action. Not to mention, they look pretty fantastic.
About the Job:
* Rapidly learn to become the subject matter expert on B2B video and how it supports clients overall business strategy.
* Research and develop lens, framework, and measurement model for how businesses should use video.
* Identify where our clients greatest opportunities lie, contextualize best practices and define a clear plan for optimal solutions to their biggest problems.
* Develop and lead compelling video strategy workshops for senior leaders.
* Collaborate with our sales team by brainstorming big ideas, strategies and new products. Be the pre-sales consultant.
* Create the industrys best, thought-provoking content for Explainify (written and video).
This full-time position will work from the Explainify office in Fayetteville, Arkansas (voted top small city to live in; Google it).
About You:
* 5+ years of impressive strategy experience
* Driven, fast learner that doesnt expect hand-holding or a support team
* Recent experience in an execution role. Proactive and resourceful
* Entrepreneurial spiritloves to embrace new opportunities and make things happen in a fast-paced, ever-evolving environment
* Sense. Of. Humor
* Incredibly comfortable with regularly creating & presenting content to enterprise level clients. Professional, experienced communicator
* Happy to travel to clients 1-3x per month
* Intensity/ passion for products and technical knowledge balanced by strong listening skills/ empathy to help clients get the right solution
* Visionary, but grounded in reality; research-informed approach
* Capable of building from scratch, without existing report structures, deliverable templates, etc
* Ambitious and ready to own the role, but still coachable and collaborative
* You likely have past career experience in one of the following:
* Digital Strategy
* Content Strategy
* Consulting
* Research
* SEO
* Buyer's journey
* User testing
What you gain:
Well here's the good stuff:
* Above market pay
* 4 weeks paid vacation plus paid holidays
Then there's the great stuff:
* Getting to blaze an entirely new path for a great, young company that people become raving fans of
* Feel challenged again (you know it's been a while since you've felt that rush)
* Growth within yourself and the organization
* Working with people who know who you are and care about you as a person (this isnt just a platitude)
* Your ideas matter. We dont care where the best idea came from as long as we put the best solution in place
* Open leadership style - talk to our founder directly at any time and let him know what you think
* Youll be working in the two greatest markets in the world... video & technology
What you lose:
* The corporate politics of your current and past jobs
* The lack of an exciting new challenge every single day
* The cutthroat, backstabbing and being thrown under the bus
* Some traditional benefits
* Being anonymous in a giant organization. Being lost in the crowd sucks
* Having to be dressed up every day. Were pretty casual and creative round here
If you think this position is a right-fit for you, please apply now. Don't forget your video explaining why you were born to do this role. This is your first test, padawan.
CambridgeMA01/09/2019Associate Director, Digital Marketing
Harvard Kennedy School
46487BR
Duties & Responsibilities
The Associate Director, Digital Marketing is primarily responsible for managing the digital marketing strategy, including communications through Salesforce and Pardot, content management and optimizations on the Executive Education website, and executing the paid digital media plan with an agency partner. This position is also responsible for maintaining Salesforce dashboards, weekly reviews of Google analytics, and reporting on monthly web activity.
Reporting to the Senior Director of Marketing and Client Services, the Associate Director, Digital Marketing is responsible for both strategic and day-to-day digital marketing activity designed to increase global awareness of HKS Executive Education, increase traffic and conversions online, and drive enrollment for the suite of HKS Executive Education programs.
Position Responsibilities:
Day-to-Day Operations - Develop annual calendar of digital marketing activities, execute daily objectives, implement A/B testing, and review, report and optimize regularly based on analytics
External Web Presence - Develop and maintain hks.harvard.edu/executive-education web strategy including navigation and optimizations related to media and lead nurturing performance. Make SEO recommendations
Strategic Initiatives - Represent HKS Executive Education Marketing on digital strategic initiatives and HKS web editors team
Reporting: Maintain a comprehensive monthly marketing analytics report and present to senior management
o Make recommendations to Director of Marketing and Client Services to identify trends aimed at optimizing the marketing communications outreach strategy.
Vendor Manager: Meet monthly with metrics agency to manage tracking, review web and Google analytics, discuss best practices and industry trends and benchmarks, report to Senior Director with results and suggested optimizations, implement approved changes
Social Media Marketing: Work with the Digital Marketing Manager to develop a comprehensive social media marketing strategy aligned with paid media campaigns and web performance
HKS Brand Standards: Work with Senior Director of Marketing and Client Services and the OCPA to ensure compliance with established Harvard and HKS brand guidelines and that all outbound material represents the high standards of Harvard University
Research: Seek out the latest trends, tools and best practices in digital marketing outreach that can be applied to current and future marketing campaigns and processes.
Other Duties as Needed
Additional Information
Harvard University requires pre-employment reference and background checks.
Harvard University is committed to supporting a healthy, sustainable learning and working environment.
Job Function
Communications
Sub Unit
------------
Location
USA - MA - Cambridge
Department
Executive Education
Time Status
Full-time
Union
00 - Non Union, Exempt or Temporary
Salary Grade
057
Pre-Employment Screening
Education, Identity
EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
Basic Qualifications
Bachelor's Degree in communications, marketing, or a related field; five-plus years of digital marketing experience.
Additional Qualifications
Master's Degree a plus; experience in higher education a plus. Experience developing, implementing, and evaluating global digital marketing strategies; excellent copywriting and project management skills; excellent organizational, interpersonal and communication skills; experience with Salesforce and Pardot, familiarity with Adobe Creative Suite, Microsoft Office; experience working with e-mail marketing and website software, including Google Tag Manager and Google Analytics; ability to present to senior management.
Apply Here
PI106688774
New YorkNY12/18/2018Bankrate.com, a division of Red Ventures, is seeking an experienced Consumer Banking Editor to join the team! This is an extremely exciting role for an individual that has experience with writing and editing in the consumer banking/finance space to lead the charge and use your extensive knowledge of writing, search engine optimization and analytics to develop compelling content for Bankrate.coms millions of monthly users. The successful candidate will be passionate about creating experiences that engage, influence and educate our users while converting for our advertisers.
In this position you will have the opportunity to build and manage a team of content creators. The ideal candidate will have several years of experience writing and editing consumer banking, with a deep understanding of deposits, CDs, money markets, etc.A history of managing a team of writers is a must.
All applicants must have a passion for research-driven content and an analytical bent.
Key activities / responsibilities:
* Directly manage a team of writers wholly focused on providing the most comprehensive consumer banking information in the world.
* Assign, maintain and manage a large backlog of consumer banking content.
* Develop a process for managing and executing the content strategy, including leveraging data to inform an approach, developing a pipeline of prioritized content and formalizing a publishing workflow.
* Work closely with the business intelligence team to design measurement, testing and optimization mechanisms and report on the content effectiveness and engagement.
* Develop and maintain an editorial calendar tied to key themes that support our business goals and marketing plans.
* Develop comprehensive content requirements, content models and business rules for meaningful content presentation.
Who you are:
* A strategic thinker, able to understand Bankrate.coms business and create new initiatives to drive revenue through personal finance content.
* Obsessed with content quality, structure, performance management and ongoing content optimization.
* Knowledgeable about search engine optimization.
* Able to balance the need to inform our readers with the critical need to rank first via search and drive revenue.
* A leader with terrific communication skills that can serve as an advocate for your team and is comfortable interacting with stakeholders and executives.
* A subject matter expert around all things consumer banking.
Preferred qualifications:
* Bachelors degree.
* 5+ years of experience writing, editing or otherwise working in the world of content.
* Experience with Google Analytics and/or Adobe Omniture.
About Red Ventures:Red Ventures is a multibillion-dollar portfolio of digital companies that specializes in bringing consumers and brands together. Through bespoke technology, integrated digital commerce and sales, distinguished partnerships, data science and original content from the companys proprietary brands and marketplaces, Red Ventures provides better end-to-end consumer experiences throughout the buying cycle.Headquartered in the Charlotte metro area, Red Ventures has more than 3,600 employees globally in offices across the US, UK and Brazil.
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