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What to Do When You’re Qualified but Never BEST Qualified

Career Oxygen | Adrienne Erin
July 30, 2014

You’ve heard the phrase, “Always a bridesmaid, never a bride.” This is how it feels when you’re constantly almost the right candidate for the job. You’ve got the skills and experience, but you’re passed over for someone with just a little more of whatever the employer wanted.

OKCupid's Been Messing With Your Love Life

OKCupid's Been Messing With Your Love Life

Jessica Cherok
July 30, 2014

It shouldn’t be surprising to anyone that OKCupid didn’t learn from Facebook’s social experiment mistake. But at least Facebook conducted their negative feelings study on our News Feeds in conjunction with actual scientific research. OKCupid’s reason for their experiment? Because they were c...

Don't Be Over 32 If You Know What's Good For You: Advice from BMA

Don't Be Over 32 If You Know What's Good For You: Advice from BMA

Brian Keller
July 30, 2014

At the end of this true story is the advice. This is not a typical ad column; we were looking for inspiration for our first annual advice column and were trolling social media sites, and guess what? Yes, we found something inspirational, and also found more signs that prove that the ad apocalyps...

OKCupid’s Experiment is Dishonest Branding

OKCupid’s Experiment is Dishonest Branding

Cindy Wendland
July 30, 2014

There are many dating sites for people to use to meet that special someone — Match.com, eHarmony, Tinder, Plenty of Fish, OKCupid, etc. Each site targets people in a different way and offers something unique. Dating website OKCupid has revealed that it experimented on its users, including putting ...

3 Reasons Why Customer Service is the Secret to Good PR

3 Reasons Why Customer Service is the Secret to Good PR

Shawn Paul Wood
July 29, 2014

A crisis happens when you least expect it, but if you handle it swiftly and appropriately, any brand can manage to retain good tidings with the general public. Drama will ensue for some brands on any given day; however, if the right team is in place and good training has been implemented, they'll su...