Company:
ISSA-The Worldwide Cleaning Industry Association
Lincolnwood, Illinois 60712
E-Mail: diannab@issa.com
|
 | | The Worldwide Cleaning Industry Association |
|
| Title: Marketing Manager |
|
| Location: Lincolnwood, Illinois 60712 |
|
| How to Apply:
Please click here to create a free TalentZoo.com account and post your resume. Only logged in job seekers can apply for a job. |
|
Return to Search Results
Display all jobs by ISSA-The Worldwide Cleaning Industry Association
Employer Description
ISSA - The Worldwide Cleaning Industry Association
www.issa.com
Requirement: Candidates must currently reside in Illinois to be considered for this position.
Marketing Manager Responsibilities:
-
Determine, and manage the development of, the most effective ways to market selected ISSA products and services, based on member needs and differences.
-
Develop marketing research tools as needed and use them to improve our understanding of our members, customers and potential targets.
-
Analyze ISSA membership and industry needs to help departments develop new programs or services to meet those needs, as well as how best to market them.
-
Develop marketing campaigns from brainstorming to creative and content development, to completion. Involves creative direction as well as coordinating with staff, designers, and outside vendors.
-
Compile, write and edit marketing content, press releases, and occasional articles on variety of industry-related topics.
-
Develop print and electronic sales-support material for various ISSA departments as needed.
-
Evaluate and execute exhibiting best-practices for ISSA at industry events, and at times work the booth at these events to promote ISSA and its members.
-
Review industry media kits and communicate with editorial staff to secure content spots in relevant issues for ISSA.
-
Review online marketing content to update and expand as needed.
-
Bring forward new ideas that can improve the organization and its marketing.
Expected Areas of Competence
-
Strong customer needs analytical skills
-
Outstanding interpersonal skills
-
Detail oriented
-
Exemplary organizational and multiple-project management skills
-
Strong planning skills
-
Ability to generate improvement ideas and new opportunities
-
Able to communicate effectively both written and orally
-
Able to research and identify leading edge marketing strategies and tactics
-
Strong vendor negotiation skills
-
Comfortable speaking in front of a group
-
Budget-management experience
-
Competency in data-analysis and data-driven decision-making
Expectations Over Time
-
As learn the inner workings of ISSA, must develop an understanding of and political sensitivity toward ISSA’s role in the industry.
-
As develop deeper understanding of member and industry needs, increase level of input to align ISSA resources with those needs.
-
Be able to eventually articulate ISSA’s value to various industry segments.
-
Be able to eventually make decisions in marketing director’s absence.
-
Be able to present projects or communications strategies to association leadership.
Valued Skills
-
Applied knowledge of Adobe Creative Suite (i.e. Photoshop, InDesign, Illustrator, Dreamweaver)
-
Working knowledge and/or interest in social media and applicable marketing and user-engagement techniques
-
Experience with Web content management system to create and edit various Web pages, working knowledge of HTML is a plus
-
Experience with CRM software and database management is a plus
-
Working knowledge of SEM and pay-per-click online advertising strategies is a plus
|
| Preferences |
| Industry: Marketing - Branding |
 |
| Career Level: Mid Level Career (5+ yrs experience) |
|
| Minimum Education: Bachelor's |
|
| Job Status: Full Time |
|
|
|
|
|
|
|
|
| Register Now |
|
|
