SK+G is a Las Vegas-based, full-service marketing agency that specializes in luxury lifestyle brands. We are seeking a dynamic, self- motivated Interactive Strategist for our Interactive Department.
Position Overview
The company is a seeking a team oriented individual for the position of Interactive Strategist. This person will provide account teams and clients with assistance in: understanding the online user behavior of our clients' target audiences, defining analytics strategies, managing insight and research projects, developing interactive strategies, performing analysis and writing reports and RFPs.
Responsibilities
• Convert client-articulated needs into methodologically and strategically sound proposals with current clients as well as new business RFP's.
• Gather and synthesize data from site measurement tools into reports with actionable insights.
• Work with copywriters on website content with consideration to strategic messaging and search engine optimization, and email marketing text and subject lines.
• Develop SEO plans and measurements of success for websites, and then perform continuous modifications based on analytical results.
• Independently find insightful data and research from free and paid resources.
• Act as the project champion for strategies to program design, implementation, and reporting for smaller search projects.
• Participate in research, strategy briefings, team discussions and client meetings.
• Participate in the collection and analysis of target audience behavioral data.
• Crafting pitches to potential clients, delivering time and resource estimates, change-management.
• Make formal and informal presentations that inform and engage audiences.
• Participate in developing screeners, questionnaires, and interview guides.
• Work closely with creative team, Interactive team, account management and media to proactively develop and propose value-added ideas/insights to drive the development and execution of interactive strategies of key accounts on a regular basis.
• Identify vendors and partners to deliver value added and full-service solutions to clients
• Create promotion ideas that are current to the latest trends.
• Examining analytics and web metrics of client’s sites, providing solutions for improvement according to business objectives and following up with supporting data.
• Act as client's/prospective clients' focal point, as assigned.
Requirements
• 3-5 years experience in the Interactive space that includes digital campaign management.
• Bachelors or Master’s degree in a creative or technical discipline.
• Familiarity with authoring and evaluating all project documentation from IA deliverables to Technical Requirements docs to QA test plans.
• Strong interest in online business strategy.
• Effective verbal, presentation and written communication skills.
• Proficiency in Microsoft software (Word, Excel, PowerPoint) with an emphasis of Excel.
• Working knowledge of Internet research and compiling and analyzing data, statistics and trends from web sites.
• Strong quantitative analysis skills.
• Hands-on experience with Web analytics tools and metrics, Internet research tools, SEO, SEM and web site optimization.
• Business analysis and data quality management skills.
• Ability to utilize and comprehend analytic tools.
• Strong time management and resource management capabilities.
• Demonstrated ability to direct and multi-task effectively under pressure.
Other Requirements:
• Thorough knowledge of content management systems (CMS).
• Well-versed in web tools and technologies, information design, and HTML.
• Proven print and web content writing skills, along with any other B2B or technical writing background and experience.
• Ability to drive process and technical CMS guidelines, improvements and related training and change management to ensure success.
Benefits:
• 3 weeks vacation
• 1 week sick leave
• Medical, Dental and Vision
• 401(K)
• 10 calendar holidays
• Life Insurance
• STD/LTD
• + More
SK+G offers excellent benefits, a competitive salary and a fast-paced creative work environment. Please send resume with salary history and salary requirements to hr@skgadv.com. Please also specify position applying for in the subject line.
To learn more about our company please visit our website at http://www.skgadv.com/
|
