The ANA reports that 78% of their members had an in-house agency in 2018, up from just 58% in 2013. They also document growth in in-house agencies’ workload, much of which has migrated from external agencies and includes such in-demand tasks as programmatic buying, video production and data science.
Volkswagen of America is using what might be the most appropriate music, a newly released version of David Bowie’s “Space Oddity,” for a multiplatform campaign....
Good for you Sephora for the well realized and brave campaign you have produced. Your action to make the transgender and non-binary community part of the greater community is terrific. ...
Instagram is expanding its test of a feature that hides public “Like” counts. The test began in Canada in April, and, starting Wednesday, added Ireland, Italy, Japan, Brazil, Australia, and New Zealand....
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips....
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