There’s a well-known disclaimer in the investment business: “Past performance is no guarantee of future results.” It’s a truism: everybody knows the market could crash this year, even if you made a 40% return last year. But it’s a truth that doesn’t seem to have translated for marketers.
Don’t believe everything you hear. Some of these most common pieces of advice can have a downside, too.
'Friends' went off the air in 2004. But thanks to reruns, there are still people who want to live that lifestyle, and Pottery Barn aims to accommodate them....
There has been an 83% year-over-year growth in influencer marketing spend in the US and Canada, according to research from the influencer marketing measurement company, Instascreener. ...
Amazon's Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling Black Friday as a driver of sales. ...
The brand’s misfortunes have been widely covered. It began in 2017, when the company’s founder, and then-CEO, John Schnatter, jumped hard into the country’s divisive culture wars....
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