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Monday's Bad-@ss Job

Digital Marketing Specialist

California Cryobank, Inc., West Los Angeles, California

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Career Oxygen | Dawn Rasmussen
July 28, 2014

It's a numbers game. You need to be vigilant about tapping into every job resource you can to put the odds in your favor. Sure, many jobs are posted online — but not all of them. There is also a large invisible market that you need to understand and tap into to significantly increase your chances of landing the job you want.

Reputation, Not Spin, The Heart of PR

Reputation, Not Spin, The Heart of PR

Doug Bedell
July 28, 2014

Two PR veterans have published a book that should be helpful in elevating the craft above its "spinmeister" image. Their "Rethinking Reputation" is subtitled "How PR Trumps Marketing and Advertising in the New Media World." It's by Fraser P. Seitel and John Doorley. Reviewer Dante M. Velasco states ...

The Page Is Blank. Now What?

The Page Is Blank. Now What?

Jerry Northrup
July 28, 2014

That’s the question I asked myself when I first thought there could be value in trying to put into words what copywriters do to put concepts into words. There isn’t just one answer. But my goal is to provide insights that will help writers at every level generate better copy while providing grea...

Mary Poppins Quits Her Day Job

Mary Poppins Quits Her Day Job

Jennifer Graber
July 28, 2014

You clock in and spend countless hours putting in your time. Your tasks might be considered menial by some, but to you your job is important. You are fulfilling a need in a marketplace. You are contributing to the environment around you. After you put in your time you clock out, collect your paychec...

Marketing Fashion for Fall That is Unavailable

Marketing Fashion for Fall That is Unavailable

Cindy Wendland
July 28, 2014

Have you ever picked a day to go clothes shopping, went to stores, and just couldn’t find anything? It happened today, so we switched gears and told family members to look for something and they had no problem finding what they wanted. Maybe it’s just tough to be a woman shopping for fall fashio...