If you are asked what you were paid in the past, and most interviewers do ask, here are some things to say. Turn it around with a question: “What are your expectations for this position? I’d like to get a feeling for what you’re looking for.”
It’s kind of like the saying in kindergarten, “sharing equals caring,” but this is the grown-up version that has to do with brands and social media. Sure, when things are shared there’s less spotlight on one brand, but what if there were no spotlight at all? Sometimes sharing actually create...
Add a bunch of shiny objects, several thousand ounces of alcohol, and the advertising industry, you have yourself an awards ceremony. Our industry has been adamant on awarding itself for creating good work. That is not necessarily a bad thing....
A sobering assertion by David Meerman Scott: "When a buyer is researching your product category by using a search engine, does it really matter if the first exposure is a hit on your website, a news release your organization sent, a magazine, article, or a post on your blog? I'd argue that it doesn'...
Your intentions are always in the right place every time you go online. The plan is social media networking activity first and Candy Crush second. Yet after a couple of hours you close the laptop with blurry vision and candy images stuck in your head. Corporate America will not quietly wait for you ...
