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Today's Topic:
Lohan's Lawsuit Against E-Trade
     
Featured Columns
Original articles from industry thought-leaders.
Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Creative CornerCreative Corner
The best creative thinkers and doers write about what it takes to cut it in the world of art for commerce.
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date- trends and thoughts on digital marketing and the most effective ways to capitalize on ever-changing technology.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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View from the Cheap SeatsView from the Cheap Seats
Danny G lets loose with controversial, often hilarious and on-the-mark anecdotes about the advertising biz.
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Very Public RelationsVery Public Relations
PR masters discuss the art of promotion, and shhhh, spinning.
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SEM SkinnySEM Skinny
You can't ignore it. SEM and SEO are here to stay, and rule.
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From the FrontlinesFrom the Frontlines
Real careers, real stories, never dull.
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Devil to PayDevil to Pay
In the Devil to Pay series, Richard Laermer explains WHAT a real life successful service business is and WHY the old rules are out the freaking window.
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FRIDAY FEATURED COLUMNIST
Ten Overlooked Tax Deductions
April 15 is right around the corner. Before it's too late, refer to these helpful tips to identify all possible tax deductions.
THIS MORNING'S TOP HEADLINES Friday, March 12, 2010
UM's George Pace to Oversee International Clients (AdWeek)
Named head of international clients, a new position.
TODAY'S TOP HEADLINES - UPDATE Thursday, March 11, 2010
Theaters Set to Premiere 3-D Ads (AdWeek)
Digital projection systems to be installed in about 14,000 movie theaters across U.S. and Canada.
Pepsi Sidesteps Coke With Viral Ad (AdAge)
While Coke is the sponsor of the FIFA World Cup in South Africa, Pepsi's "Oh Africa" ad is the games' first.
Panasonic Australia Picks McCann (AdWeek)
Beat out Ikon and OMD for media duties.
TALENT ZOO MEDIA BLOG NETWORK Thursday, March 11, 2010
Beneath the Brand: Lindsay Lohan's Lawsuit a Losing Effort
 
Beyond Madison Avenue: The Millennial Generation: Misplaced or Misunderstood?
 
Digital Pivot: Groupon Gets Its iPhone App On
 
Flack Me: The Challenge of Messaging
 
THURSDAY FEATURED COLUMNIST
The Bigness of Small, Powerful Targets
It’s possible that a range of social change ideas, grass-roots ballot initiatives, and political candidates could have nearly unlimited corporate-funded advertising budgets behind them. Corporations and unions know that from a business standpoint, influencing politicians is often more vital to the well-being of their brands than influencing the public. Do most advertising agencies know it?
RECENT NEWS Thursday, March 11, 2010
Orbitz Awards Creative to BBDO (AdWeek)
Review began in December, six months after Mullen lost duties to Trailer Park.
FEATURED JOBS Thursday, March 11, 2010
Direct Response Copywriter, BKV, Atlanta, Georgia
Assoc Dir, Creative, Digitas, New York, New York
Account Executive, Woodbine, Winston Salem, North Carolina
TODAY'S TOP HEADLINES - UPDATE Wednesday, March 10, 2010
Century 21 Sold on MRM and Mullen (AdWeek)
Will handle lead advertising/PR and social media duties, respectively.
YouTube Debuts Ads on Mobile Site (AdAge)
Mazda, Kia Motors, and Sony Pictures are the first to advertise.
Samsonite Turns to Connelly (AdWeek)
Will develop branding platform and advertising for travel accessories company.
TALENT ZOO MEDIA BLOG NETWORK Wednesday, March 10, 2010
Talent Zoo Media Blog Image Beneath the Brand: Dear Lindsay: Any Publicity Is Not Good Publicity
 
Beyond Madison Avenue: The Real Cover Story in Depp
 
Digital Pivot: You Can Fight the Bull With This Word Add-on
 
Flack Me: Amazon's Retailing Black Eye
 
WEDNESDAY FEATURED COLUMNIST
Copywriters Need Feedback, Not Prescriptions
Edits happen. Where copy tends to get off track, though, is when the client (or manager) rewrites everything without reinforcing in any way their role as the informant and your role as the doer.
RECENT NEWS Wednesday, March 10, 2010
Hilton Hotels Holds Closed Review for Creative (AdAge)
Involves a small group; whether the incumbent, Y&R, will defend is unclear.
Burnett's Chief Strategy Officer Steps Down (AdWeek)
Ben Kline joined Burnett as chief marketing officer in 2003; his replacement will come from outside.
Lindsay Lohan Sues E*Trade (AdAge)
Alleges Grey's "Milkaholic" Super Bowl spot referenced her.
FEATURED JOBS Wednesday, March 10, 2010
The Hunt for Our Next Writer/Producer, Swanson Russell, Lincoln, Nebraska
Account Executive, Digital Sales, RollingStone.com, Chicago, Illinois
Production Artist, Counterpart, Memphis, Tennessee
TODAY'S TOP HEADLINES - UPDATE Tuesday, March 9, 2010
Verizon Victorious in Battle to Air NFL Games (BuisnessWeek)
Won four-year rights to show live games on its mobile phones.
Toyota's Latest Ads Ignore Recalls (CNNMoney)
Tout low interest and financing after sales dropped nine percent in February.
TALENT ZOO MEDIA BLOG NETWORK Tuesday, March 9, 2010
Beneath the Brand: Are You Where the Audience Is?
 
Beyond Madison Avenue: Study Finds Binge Drinking PSAs Might be Ineffective
 
Digital Pivot: You Can Fight the Bull With This Word Add-on
 
Flack Me: PR's Becoming More 'Personal'
 
TUESDAY FEATURED COLUMNIST
Why Your Brand Doesn't Need A Social Media Expert
The central issue is not how social media can change marketing. The real issue is how social media has already changed the people we market to. I'm not just talking about the way our customers view technology or communication.
RECENT NEWS Tuesday, March 9, 2010
Activision Blizzard Sets Sights on TBWA\C\D (AdWeek)
Switches U.S. creative duties for 'Guitar Hero' franchise from CP + B.
Academy Awards Adds Five Million Viewers (AdWeek)
ABC's telecast averaged 41.3 million viewers or five million more than last year.
FEATURED JOBS Tuesday, March 9, 2010
Graphic Designer / Interactive, Woodbine, Winston Salem, North Carolina
Account Manager, Pappas Group, Mc Lean, Virginia
Media Planner/Buyer, Pappas Group, McLean, Virginia
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BEYOND MADISON AVENUE
BEYOND MADISON AVENUE
The ad industry's cutting edge blog.
DIGITAL PIVOT
DIGITAL PIVOT
A blog about new and digital media.
FLACK ME
FLACK ME
Public Relations from the inside out.
BENEATH THE BRAND
BENEATH THE BRAND
A blog for leading marketers.



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