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Featured Columns
Original articles from industry thought-leaders.
Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Creative CornerCreative Corner
The best creative thinkers and doers write about what it takes to cut it in the world of art for commerce.
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date- trends and thoughts on digital marketing and the most effective ways to capitalize on ever-changing technology.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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View from the Cheap SeatsView from the Cheap Seats
Danny G lets loose with controversial, often hilarious and on-the-mark anecdotes about the advertising biz.
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Very Public RelationsVery Public Relations
PR masters discuss the art of promotion, and shhhh, spinning.
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SEM SkinnySEM Skinny
You can't ignore it. SEM and SEO are here to stay, and rule.
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From the FrontlinesFrom the Frontlines
Real careers, real stories, never dull.
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Devil to PayDevil to Pay
In the Devil to Pay series, Richard Laermer explains WHAT a real life successful service business is and WHY the old rules are out the freaking window.
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FRIDAY FEATURED COLUMNIST
DEVIL TO PAY
Then the Bullsh*t Stopped
Most people have yet to learn there is a yawning gap between writing and typing.
THIS MORNING'S TOP HEADLINES Friday, July 30, 2010
[Advertising] DDB NY Reveals CCO (PR Newswire)
Matt Eastwood named chief creative officer; transition is expected by summer's end.
TODAY'S TOP HEADLINES - UPDATE Thursday, July 29, 2010
[Advertising] Johnson & Johnson Takes Stock (AdWeek)
Recent meetings with global media roster could lead to reviews.
[Media] Geomentum Picks President (MediaPost)
Lisa Bradner moves from Forrester Research to IPG's media and marketing unit.
TALENT ZOO MEDIA BLOG NETWORK Thursday, July 29, 2010
Beneath the Brand: Marketing 101: Practice What You Brand
 
Beyond Madison Avenue: The Need for Paid Creativity Will Never Go Away
 
Digital Pivot: Minor Leagues Connects on a Digital Platform for Ad Buyers
 
Flack Me: Target Is Targeted in Minnesota
 
THURSDAY FEATURED COLUMNIST
MARKETING MOXIE
Ten Tips for Choosing an Agency
CMOs and marketing directors are faced with a decision that gets harder every year -- how to choose an agency. It’s a challenge that surpasses swings in the economy or geographic orientation.
RECENT NEWS Thursday, July 29, 2010
[Digital] Amazon to Release Two Versions of the Kindle (The New York Times)
Both will connect to the Internet with capacity to store up to 3,500 books; will ship Aug. 27.
[Marketing] Akamai Picks President (PR Newswire)
David Kenny, formerly of VivaKi and Digitas, begins his new role Sept. 7.
TODAY'S TOP HEADLINES - UPDATE Wednesday, July 28, 2010
[Marketing] TBWA\Chiat\Day New York Gets Creative (PR Newswire)
Names Sue Anderson and Lisa Topol creative directors.
[Digital] David Moore Reprises Role (ClickZ)
Founder, chairman, and CEO of 24/7 Real Media returns as company CEO.
TALENT ZOO MEDIA BLOG NETWORK Wednesday, July 28, 2010
Beneath the Brand: Customer Service as a Marketing Strategy
 
Beyond Madison Avenue: The Need for Paid Creativity Will Never Go Away
 
Digital Pivot: The Viral Redemption of Shirley Sherrod
 
Flack Me: PR Pledge: Publicize the Positive
 
WEDNESDAY FEATURED COLUMNIST
NEW MEDIA EDGE
Moving Beyond Using Social Media Like Traditional Media
The rush of brands wanting to add social media components to their advertising campaigns is quite sickening. Have we really not evolved beyond the methods used in TV, print, and radio?
RECENT NEWS Wednesday, July 28, 2010
[Digital] Disney Purchases Playdom (The New York Times)
Pays $563.2 million for the No. 3 game on Facebook; deal could reach $763.2 million.
[Advertising] Fallon Figures for H&R Block (AdWeek)
Wins lead creative without a review; OMD and Tribal DDB keep media and digital.
TODAY'S TOP HEADLINES - UPDATE Tuesday, July 27, 2010
[Digital] Wal-Mart to Implement ID Tags (USA Today)
Men's clothing will have them beginning Aug. 1; will allow for tracking of inventory.
[Media] Chevrolet Begins Taking Orders for the Volt (The New York Times)
Plug-in car operating on battery power can be yours for $41,000 before a $7,500 tax credit.
TALENT ZOO MEDIA BLOG NETWORK Tuesday, July 27, 2010
Beneath the Brand: Customer Service as a Marketing Strategy
 
Beyond Madison Avenue: The Power of a Great Ad Campaign
 
Digital Pivot: Maybe Natural Selection Will Improve Social Media
 
Flack Me: Facebook Relates to PR Professionals
 
TUESDAY FEATURED COLUMNIST
GUEST COLUMN
Ironically, It Was Smirnoff Who Was Actually 'Iced'
When creating an advertising or marketing plan, usually the idea is to promote a product so that it gains in popularity and awareness and sales rise continually for a long period of time.
RECENT NEWS Tuesday, July 27, 2010
[Digital] Adobe's Josh James Jets (ClickZ)
Founder, former CEO of Omniture leaves shortly after Adobe bought his firm for 1.8 billion.
[Advertising] Patience Pays for StrawberryFrog (AdWeek)
Long review yields indie agency lead global creative for Dubai-based carrier Emirates.
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BEYOND MADISON AVE. BEYOND MADISON AVE.
The ad industry's cutting edge blog.
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A blog about new and digital media.
FLACK ME FLACK ME
Public Relations from the inside out.
BENEATH THE BRAND BENEATH THE BRAND
A blog for leading marketers.
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