When Sales is the Purpose That Drives Advertising
Call it a sales funnel, call it a customer journey, call it whatever you want — brands either grow through increased sales or they die.
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Writers: Stop Relying on Grammar Checkers
Proofreading software and grammar checkers—those blessed gifts from above that highlight embarrassing errors and silly mistakes—are wonderful aids, but they are far from comprehensive. ...
Ikea Wants You to Resurrect Your Dead Rooms
Mother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.”...
Snapchat is Courting Direct Response Advertisers
The platform isn’t just interested in creative budgets, and its commercial team isn’t focused on using reach and impressions to sell ads....
Sony Sues Brewery over 'Breaking Bud' IPA
Sony Pictures is taking on California’s Knee Deep Brewing Company over the name of one of its IPAs: Breaking Bud....
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