Tired of hoping to win the Resume Lottery in order to generate interviews? There’s a long-proven formula used by direct mail marketers that you can adapt for use in generating interviews. Known as AIDA, it lets you get interviews based on factors that you can win on, rather than those that are commonly used to screen you out.
They say "count your blessings." For the field of public relations, there are plenty. Here are just the top five! 1. If you’re a frustrated journalist, there’s more work out there than ever. If you’re a talented PR writer, content marketing has created enormous new platforms for showcasing...
Everyone loves emojis, so much so that there has been a huge rise in the number of emojis that comes standard with our smartphones. But we still want more! Today, a new app called imoji launched its product, which allows you to take your own images and create emojis or stickers. Imoji is used wit...
Cruises are a popular way to vacation with wonderful destinations. Disney even takes travelers to a private island for a unique experience. Another novel way to travel at sea is on a cargo ship. We recently ordered Olaf (the snowman from the movie Frozen) online and the arrival date was six weeks...
Consumers are not the best at making decisions. In an environment where we are bombarded with so many options, paired with even more irrelevant information and variables that affect judgment, it is easy to see why consumers have a difficult time. And when consumers are placed in situations where the...
