Major companies said goodbye to workers via layoffs during 2013. Corporations like Boeing, Cisco Systems, and many others sent people home en masse. Even smaller companies had to hand out the pink slips to their workers even though they didn't garner as much attention as the big names.
Creating a personal brand is much like creating a 3D resume. Everything on the paper has to come to life through social media, guest blogging on websites, business cards, and even email addresses. However you want to create your personal brand is up to you — be creative and start building up your accomplishments on and off the web. In the end, creating a personal brand can be a lot of fun. However what many professionals don’t realize is that you’re not always creating a personal brand from scratch.
Like agencies need to give a good, creative message to businesses in order to get retained, agencies also need to put forth solid effort in order to attract, recruit, and retain good talent. Though technology is big in marketing and advertising, our industry is still a people and idea industry....
Mary Barra, General Motors' new CEO, might christen the new model she's attempting to test drive successfully GM's Credibility. Ms. Barra, notes Paul A. Argenti in a Harvard Business Review blog post, finds herself confronted by a crisis communication challenge of the first order in explaining why i...
American whistle-blower Edward Snowden spoke via Google Hangout at South by Southwest (SXSW) from his exile in Russia. He, and his fellow panelist, made weighty points about the amount of information being collected by tech giants. According to Snowden, people need to be more concerned......
Yesterday afternoon, in response to a Freedom of Information Act lawsuit, Vice News obtained the latest revision of a Guantanamo Bay standard operating procedure (SOP) document. This document, which came under close scrutiny last year, advises the Joint Medical Group (JMG) on how to medically and em...
