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Tuesday's Bad-@ss Job

Chief Executive Officer

Signal 13 Foundation, Baltimore, MD

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What Should Data Mean to a Marketer?

Guest Column | Eric Layer
July 15, 2019

There’s a well-known disclaimer in the investment business: “Past performance is no guarantee of future results.” It’s a truism: everybody knows the market could crash this year, even if you made a 40% return last year. But it’s a truth that doesn’t seem to have translated for marketers.

Despite Skepticism, Influencer Marketing Rose 83% YoY

Despite Skepticism, Influencer Marketing Rose 83% YoY

The Drum
July 16, 2019

There has been an 83% year-over-year growth in influencer marketing spend in the US and Canada, according to research from the influencer marketing measurement company, Instascreener. ...

Shaq is Bringing Fun Back to Papa John's

Shaq is Bringing Fun Back to Papa John's

Entrepreneur
July 9, 2019

The brand’s misfortunes have been widely covered. It began in 2017, when the company’s founder, and then-CEO, John Schnatter, jumped hard into the country’s divisive culture wars....