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Wednesday's Bad-@ss Job

Solutions Integration Manager

The Walt Disney Company, Celebration, FL

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The ‘Reverse’ Job Description: A Company's Responsibility to Employees

Guest Column | Michael Baer
September 2, 2015

The way I see it, every open role should have not just a job description, clearly iterating what is expected of the new employee, but would also have a “reverse job description.” That is, what are the required tasks of the company to ensure the success of the new employee?

#PR: Even Routine Communications Can Impact PR for Good or Bad

#PR: Even Routine Communications Can Impact PR for Good or Bad

Gerard E. Mayers
September 2, 2015

Today, rather than commenting on recent blog pieces of note from PR News’ very talented stable of writers, I’m going to reflect for a moment on a recent experience I had that made me think about the impact even routine communications can have, for good or bad, on an organization’s overall PR....

When the FDA Talks, People Listen

When the FDA Talks, People Listen

Cindy Wendland
September 2, 2015

The Food & Drug Administration (FDA) has jurisdiction over food, meat, prescription drugs, nonprescription drugs, and much more. They control which new products make it to market and which don’t. They also control whether products can be sold direct to consumers....

Should 'Connected TV' Be Embraced?

Should 'Connected TV' Be Embraced?

Dwayne W. Waite Jr.
September 2, 2015

Connected TV is when your actual TV or TV-watching experience includes a TV that is either hooked up to the internet (Smart TV) or has a over-the-top (OTT) element, like Android TV, RoKu, Apple TV, and the like. According to the research we are going to take a look at, over 50% of American househ...

Spiraled and Pulled Back: 'Manely' Inspired by Uber

Spiraled and Pulled Back: 'Manely' Inspired by Uber

Jessica N. Abraham-Hogan
September 1, 2015

Inspired by Uber, Marcella Ellis, a Virginia business owner, has deployed a new “mane” attraction. Holding a firm grasp on her position in the hair care and distribution industry, she has been instituting new standards and making innovations that most salons will “dye” for. Literally. Top...