We all know the expression “think outside the box” — be more innovative and creative at work. And when we’ve experienced this ourselves, I think we can all safely say we are more successful at work, and happier because we’re using our creative potential. But what happens when we can’t get there, and we get stuck inside the box, so to speak?
In most "tribes," there are one or two interviewers who are good with names. The rest are likely to compare you based on persona. Think about it; if you’ve been following any of the debates, you can see this on display front and center. The candidates all take jabs at each other’s positioning. As an experiment, forget the candidate’s name and just refer to them by the impression they left on you.
A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph. ...
On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped f...
Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who would’ve loved to have ...
As PR pros, we hear the same industry buzz words over and over again. As such, any tenacious PR pro has heard a bit about PR measurement/analytics, especially as of late. With all the measurement “buzzwords” being tossed around, what key terms should be at top of mind as you yearn to better unde...
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