When Right-Brained Creative Needs Left-Brained Justification
It’s one of the hardest things anyone in an ad agency can do, whether it’s a creative or account executive: Give a logical, backed-up-by-rationale reason for a piece of creative work.
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The Secret Vault Inside Lego’s New Building
Somewhere in Billund–a tiny town with a gigantic international airport in the middle of Denmark–there’s a magical place that you can’t visit....
Google Wants to Bring TV Ads into the 21st Century
TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. ...
Overstock is Launching a Self-Serve Ad Platform
Furniture retailer Overstock.com is planning to open up self-service ad options to furniture brands to bid on ad placements its site....
Why the 1st Amendment Won't Protect PR Online
Free speech is a cornerstone of our democracy. However, the First Amendment and social media don’t mix. ...
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