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Featured Columns
Original articles from industry thought-leaders.
Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Creative CornerCreative Corner
The best creative thinkers and doers write about what it takes to cut it in the world of art for commerce.
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date trends and thoughts in New Media and the most effective ways of capitalizing on the ever-changing technology behind it all.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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View from the Cheap SeatsView from the Cheap Seats
Danny G lets loose with controversial, often hilarious and on-the-mark anecdotes about the ad biz.
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Very Public RelationsVery Public Relations
PR masters discuss the art of promotion, and shhhh, spinning.
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SEM SkinnySEM Skinny
You can't ignore it. Search Engine Marketing is here to stay, and rule.
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Devil to PayDevil to Pay
In the Devil to Pay series, Richard Laermer explains WHAT a real life successful service business is and WHY the old rules are out the freaking window.
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Ads Without BordersAds Without Borders
Advertisers and marketers from around the globe.
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SATURDAY FEATURED COLUMNIST
What Agencies Need. Respect.
Too many clients don’t respect their agency’s thinking, expertise, creativity, or even the golden rule. How else to explain clients who discount strategic thinking and chew up and spit out agency ideas like chewing gum?
TALENT ZOO MEDIA BLOG NETWORK Friday, July 3, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: Clever and Current: Reaching the Information Age
 
Digital Pivot: Stephen King is Nothing Compared to IT Security People
 
Beneath the Brand: Sears to the Rescue!
 
Flack Me: Why Being Called A Publicist Isn’t Enough

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FRIDAY FEATURED COLUMNIST
The Future Of Marketing
Talent Zoo is celebrating the 4th by celebrating the past! In case you missed it, here is Gareth Kay and his thoughts on The Future of Marketing. Enjoy and have a great and safe holiday.
RECENT NEWS Friday, July 3, 2009
Real-Time Twitter Tweets (MediaPost)
Microsoft began indexing Twitter streams to serve up on its search engine Bing.
Gap Awards Holiday Campaign Duties to Crispin (Adage)
Decision may indicate full-blown account shift from Laird & Partners.
TODAY'S TOP HEADLINES - UPDATE Thursday, July 2, 2009
More Than Ever, Men Trolling The Aisles For The Bacon (Brandweek)
Marketers need to reach the one-third of men who are principal shoppers
Unilever Launches Global Media Review (Adweek)
The client spent $640 million in the U.S. alone on ads last year.
TALENT ZOO MEDIA BLOG NETWORK Thursday, July 2, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: The Largest Rollout in Starbucks History, or the Economically-Oblivious Coffee Company
 
Digital Pivot: Internet Explorer, Projectile Vomiting, and Feeding America?
 
Beneath the Brand: ‘Old Glory’ in Advertising… Patriotic or Tacky Gimmick?
 
Flack Me: Empathy Missing at United’s Ticketing Machines

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THURSDAY FEATURED COLUMNIST
But Wait, There Really is More
It’s easy to make fun of Billy Mays and the other infomercials of the world. They’re loud, they’re pushy, they sell stuff we don’t think we need. But they work—to the tune of billions in sales. They’re more successful than anything that crates home the awards we tend to covet. We love to pride ourselves on uncovering “simple, human truths,” yet a lot of self-indulgent creative work doesn’t reflect that. I think advertising people of all kinds can find some lessons in what Mays did.
RECENT NEWS Thursday, July 2, 2009
MediaVest Is Looking for Brand 'Swingers' (Adage)
Media buyer tests metric that rewards shows with high number of product switchers.
General Mills Pursues New Items, Without the Cost (WSJ)
GM realizied it could reach eager customers without costly ad campaigns.
Money Worries Kill A-List Film at Last Minute (NYT)
Production was halted on a high-profile film starring Brad Pitt days before shooting.
McDonald's Rolls Out Premium Burgers (MediaPost)
Yesterday was the official national rollout of McDonald's new, $4 Angus burger line.
State Farm Re-evaluating Agency Compensation (Adage)
Unclear whether looking to slash fees; or adopt the sort of value-based model.
FEATURED JOBS Thursday, July 2, 2009
Account Executive - Ad Agency Exp, Bromley Communication, San Antonio, Texas
PR Account Executive, 160over90, Philadelphia, Pennsylvania
Interactive Creative Director, Anonymous Employer, Atlanta, Georgia
TODAY'S TOP HEADLINES - UPDATE Wednesday, July 1, 2009
JWT Snags MS Office Biz from McCann (Adweek)
JWT now handles three key MS assignments: "People ready," Bing, and Office.
Joost Gets New CEO, Sets New Direction (Clickz)
Ailing ad-supported online video service will focus selling its tech to media companies.
Current Media Puts Review on Hold (Adweek)
As brand chief Jordan Kretchmer exits, Current Media puts its review on hold.
TALENT ZOO MEDIA BLOG NETWORK Wednesday, July 1, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: Teen Does Back Flip in WheelChair: HowStuffWorks.com
 
Digital Pivot: Are You Up to the Challenge?
 
Beneath the Brand: How to Make Devilishly Good Marketing
 
Flack Me: Twitter Spam: It’s Only the Beginning

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WEDNESDAY FEATURED COLUMNIST
So You Want to Be a Creative
The following are a few things that I have learned over the years that may be helpful as you begin your career as a creative in advertising.
RECENT NEWS Wednesday, July 1, 2009
Yahoo Kills Maven Networks (TechCrunch)
Online video advertising provider Maven Networks is latest victom at Yahoo.
Foes No More, Ad Agencies Unite With Internet Firms (NYT)
United, Internet companies and ad agencies can make money from digital media.
Radio Biz in Trouble (MediaPost)
Credit downgrades and speculations of bankruptcy for big broadcasters.
Brink's Set to Unveil $120 Million Rebranding Effort (Adage)
Home-Security company will promote name change with ad push.
FEATURED JOBS Wednesday, July 1, 2009
Senior Copywriter, DraftFCB, Irvine, California
Draftfcb Chicago-- Sr. Strategic Planner (..., Draftfcb, Chicago, Illinois
Director of Client Strategy & Business Dev..., Modea, Blacksburg, Virginia
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BEYOND MADISON AVENUE
BEYOND MADISON AVENUE
The ad industry's cutting edge blog.
Clever and Current: Reaching the Information Age
Digital Television… Buzz to Bust
The Largest Rollout in Starbucks History, or the Economically-Oblivious Coffee Company
DIGITAL PIVOT
DIGITAL PIVOT
A blog about new and digital media.
Stephen King is Nothing Compared to IT Security People
Internet Explorer, Projectile Vomiting, and Feeding America?
Facebook Streamlines Privacy
FLACK ME
FLACK ME
Public Relations from the inside out.
Why Being Called A Publicist Isn’t Enough
Depriving Newspapers of Revenue
Twitter Tools
BENEATH THE BRAND
BENEATH THE BRAND
A blog for leading marketers.
Sears to the Rescue!
‘Old Glory’ in Advertising… Patriotic or Tacky Gimmick?
How to Make Devilishly Good Marketing



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