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Original articles from Geoff Tucker.
 
Five Short Reads That Will Make You a Better Marketer
If you are still early in your marketing career, you may want to take a similar approach. Formal education is becoming less important as the rate at which technology changes increases. The information you need is all available online for free, and it’s just a Google search away. If you invest the time in yourself with the intent of learning a new skill (you can live without Facebook for a few hours), you can quickly differentiate yourself in a sea of marketing generalists who are largely interchangeable. Instead, make yourself indispensable.

Why Marketing Must Be Driven By Data
“So, how’s our marketing doing?” asked nearly every senior manager ever. And it’s a valid question. With the money poured into marketing — some $540 billion in 2015 — marketers need to provide meaningful insights to their executive teams. The days of “…the East Coast Sales Team loved our new flyer” are long gone.

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