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Original articles from Margot Finley.
 
In Search Of: Demand Generation Explained
Is your company in the process of considering, creating, improving, or growing a Demand Generation Center? Or are you wondering what it is that Demand Generation professionals do to bring in all those leads? You are not alone. This specialized, data-driven sales engine (typically residing in the marketing department) did not even exist 10 years ago.

Three Steps to Better Candidates From Your Search Firm
As unique and diversified as we are, recruiters in general are initially trained to follow a certain set of steps to locate, contact, and bring forth candidates to you, the client. So you would think the deliverables — the candidates — from a single recruiter or search firm would be consistently the same for every client. In many ways, this is true. But there are three variables that clients can easily control that will influence the quality and quantity of candidates that the client receives.

Five Pro Tips for Recruiters
No question that recruiting as a profession is not what it used to be. These changes have flushed a large percentage of well-intentioned and hardworking recruiters out of the industry. Those of us still working in search and recruiting feel grateful to be doing the work that we love, knowing that technology and other offerings now gives employers a plethora of alternate ways to find talent. While the tools available to expedite our own search work have become almost too much to keep up with, the basics of success for recruiters remain much the same as they did 20 years ago.

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