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Original articles from Greg Pruitt.
 
The Fastest Way to Kill Good Advertising is With Bad Service
It’s now an advertising genre. A flustered customer calls up the company and gets a cool salesperson on the phone. Despite the customer’s negative attitude, the sales rep answers the hard questions with confidence and clarity and quickly transforms the doubting Tom into a brand evangelist. On radio, it takes all of 60 seconds. On TV, just thirty.

Editors-in-Chief of Customer Intimacy
It’s now old news that the “consumer’s in charge movement” got some serious advertising street cred early last month when several user-generated ads ran on Super Bowl XLI. Not only did the user-generated content (UGC) fit right in with the work created by professionals...

The YouTube Boom
An explosion shook the world last week. And I’m not talking about North Korea. Nope, the big story for our business is that three twentysomethings sold their dorm room startup to what was once a garage startup for $1.65 billion.

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