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Original articles from Mickie Kennedy.
 
Why Press Release Format Still Matters
The other day I was perusing my RSS feed reader and came across quite a few articles on writing advice. Bloggers I trust and respect revealed tricks like “Start with short, choppy one-sentence paragraphs to draw readers in,” “Readers are hungry for longform content,” and “Always begin your article with a personal anecdote.” (Do you see what I’m doing here?) That’s all great writing advice…for a blogger.

How to Safely Incorporate Keywords Into Your Press Releases
As a press release writer, you do still need to be aware of keywords, but in a way, Google Panda has actually made your job easier. Now, instead of trying to torture a press release into a format a machine will read, you should just focus on writing your best, most interesting press releases and trust search engines to catch your drift.

Why Press Release Format Still Matters
The other day I was perusing my RSS feed reader and came across quite a few articles on writing advice. Bloggers I trust and respect revealed tricks like “Start with short, choppy one-sentence paragraphs to draw readers in,” “Readers are hungry for longform content,” and “Always begin your article with a personal anecdote.” (Do you see what I’m doing here?) That’s all great writing advice…for a blogger.

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