We’ve Got to Get to Da Shoppa! It doesn’t take Arnold’s muscles to reach today’s shoppers. It’s much more about brains than brawn (or budget).
At home, most people avoid commercials by changing channels, fast-forwarding, checking their phones, or even leaving the room. Online, many of us have trained ourselves to ignore banner ads and pop-ups. And in the store, we’re usually ticking off items from our list, or just running in to grab a couple items and get out as quickly as possible.
But hey, us semi-evil marketing types gotta move product. So how do we overcome all those obstacles? By stepping into the shopper’s shoes, utilizing a complete marketing team, and employing a multidisciplinary approach.