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Original articles from Catherine Kaputa.
 
5 Must-Do Tips For Creating Brand You
Top corporate executives, Hollywood icons, and high-profile athletes have long tapped into the branding model to create and build a personal brand. Now, savvy people in every field are using personal branding to be more successful.

4 Tips to Maximize Your First Impression
Making a good first impression in an interview is critical. In fact, the first 10 seconds may be it.

4 Tips from Smart, Strategic, Effective Job Hunters
Today job hunters contend with more than a poor economy and lots of talented competitors. Most don’t know how to hunt for a job so their efforts are smart, strategic, and effective.

4 Personal Branding Habits of Highly Successful People
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.

4 Big Mistakes First-Time Job Hunters Make
It is the best job market for new grads we’ve seen since the Great Recession, but it will still be a competitive market with more qualified job seekers than entry-level jobs. The class of 2017 will bring 1.8 million new bachelor’s degree holders into the market. Many will come equipped with college debt — the typical grad carries $30,000 in college loans. It’s not surprising that a record number of young adults — as many as 1 in 3 — are living at home despite an improved job market according to a Pew Research Center study of Millennials ages 18–34.

5 Must-Do Tips For Creating Brand You
Success as a corporate executive, entrepreneur, or professional requires careful, calculated branding, both to enter the arena and to stay in the game. Top corporate executives, Hollywood icons, and high-profile athletes have long tapped into the branding model to create and build a personal brand. Now, savvy people in every field are using personal branding to be more successful.

Why You Need a Personal Business Card and 6 Mistakes to Avoid
In the business world, you’re not a “bona fide” player unless you have a card. It’s especially important if you’re unemployed and actively going to networking events, job fairs, and interviews. Handing out your resume can be awkward at networking events. Your business card is your calling card. There’s nothing worse than meeting someone at a professional event and you have nothing to hand back but a ripped-up piece of paper or your old company card with your new contact information penciled in. Not exactly a great first impression.

Ready, Action, Shoot! 6 Tips for a Great Video Interview
More and more companies are using video services like Skype, Google Hangouts, and Join.Me to interview job candidates and for regular business meetings. Video conferences are a lot cheaper than face-to-face interviews and offer immediate insights. But doing well in video interviews takes some extra effort and understanding of the platform.

4 Tips from Smart, Strategic, Effective Job Hunters
Today job hunters contend with more than a poor economy and lots of talented competitors. Most don’t know how to hunt for a job so their efforts are smart, strategic, and effective. Here are four tips adapted from my new book, Graduate to a Great Career, on how to get a great, not just okay, job that I learned from successful job hunters.

4 Personal Branding Habits of Highly Successful People
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.

4 Tips From Hiring Professionals on Maximizing Your First Impression
Making a good first impression in an interview is critical. In fact, the first 10 seconds may be it. In that short period of time, you’ve probably just finished shaking hands and greeting each other, yet the interviewer most likely has sized you up and even decided whether to hire you or not, according to research done by the University of Toledo. Imagine, all that preparation you did for the interview, and you could ruin everything in the first ten seconds!

8 Tips That Will Turn You Into a Conference Commando
Hate to go to industry conferences and trade shows? You’re not alone, but avoid attending conferences at your peril. Why? There’s no better place to network and market yourself than industry conferences and trade shows.

8 Tips That Will Turn You Into a Conference Commando
Hate to go to industry conferences and trade shows? You’re not alone, but avoid attending conferences at your peril. Why? There’s no better place to network and market yourself than industry conferences and trade shows.

4 Big Mistakes First-Time Job Hunters Make
It is the best job market for new grads we’ve seen since the Great Recession, but it will still be a competitive market with more qualified job seekers than entry-level jobs. The class of 2016 will bring 1.8 million new bachelor’s degree holders into the market. Many will come equipped with college debt — the typical grad carries $30,000 in college loans. It’s not surprising that a record number of young adults — as many as 1 in 3 — are living at home despite an improved job market according to a Pew Research Center study of Millennials ages 18–34.

5 Must-Do Tips For Creating Brand You
Success as a corporate executive, entrepreneur, or professional requires careful, calculated branding, both to enter the arena and to stay in the game. Top corporate executives, Hollywood icons, and high-profile athletes have long tapped into the branding model to create and build a personal brand. Now, savvy people in every field are using personal branding to be more successful.

4 Tips from Smart, Strategic, Effective Job Hunters
Today job hunters contend with more than a poor economy and lots of talented competitors. Most don’t know how to hunt for a job so their efforts are smart, strategic, and effective. Here are four tips adapted from my new book, Graduate to a Great Career, on how to get a great, not just okay, job that I learned from successful job hunters.

Why You Need a Personal Business Card and 6 Mistakes to Avoid
In the business world, you’re not a “bona fide” player unless you have a card. It’s especially important if you’re unemployed and actively going to networking events, job fairs, and interviews. Handing out your resume can be awkward at networking events. Your business card is your calling card. There’s nothing worse than meeting someone at a professional event and you have nothing to hand back but a ripped-up piece of paper or your old company card with your new contact information penciled in. Not exactly a great first impression.

Ready, Action, Shoot! 6 Tips for a Great Video Interview
More and more companies are using video services like Skype, Google Hangouts, and Join.Me to interview job candidates and for regular business meetings. Video conferences are a lot cheaper than face-to-face interviews and offer immediate insights. But doing well in video interviews takes some extra effort and understanding of the platform.

4 Tips From Hiring Professionals on Maximizing Your First Impression
Making a good first impression in an interview is critical. In fact, the first 10 seconds may be it. In that short period of time, you’ve probably just finished shaking hands and greeting each other, yet the interviewer most likely has sized you up and even decided whether to hire you or not, according to research done by the University of Toledo. Imagine, all that preparation you did for the interview, and you could ruin everything in the first ten seconds!

4 Tricks to Get Your Resume into the Hiring Manager’s Hands
The first person to look at your resume is not likely to be a person, but a computer. That’s because to deal with the sheer onslaught of job applicants, most medium- and large-sized companies use an automated tracking system (ATS) to screen resumes and applications. The job of these resume robots is to decide which applications move forward for a further look by a hiring manager and which are discarded into the corporate database for rejected applications, fondly known as the “black hole.”

4 Personal Branding Habits of Highly Successful People
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.

4 Tips for an Award-Winning Job Interview
Never is personal branding more important than when you’re on the line in a job interview, particularly if it’s a job you really want. Yet most of us go into an interview feeling nervous and powerless. Wrong! Wrong! Wrong! With that mindset, it’s hard to feel genuine and comfortable in your own skin, so you’re likely to bomb. What you need to do is take control.

4 Personal Branding Habits of Highly Successful People
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.

4 Tips for an Award-Winning Job Interview
Never is personal branding more important than when you’re on the line in a job interview, particularly if it’s a job you really want. Yet most of us go into an interview feeling nervous and powerless. Wrong! Wrong! Wrong! With that mindset, it’s hard to feel genuine and comfortable in your own skin, so you’re likely to bomb. What you need to do is take control.

4 Personal Branding Habits of Highly Successful People
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.

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