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Original articles from Adrienne Erin.
 
5 Brands That Totally Get Tumblr
As of 2014, Tumblr featured nearly 164 million blogs and over 70 billion posts. However, Tumblr is quite different from Facebook and Twitter. Tumblr features content that can be based around text, photos, videos, GIFs, or links to websites. Because the platform is a bit different than some of the other social media microblogs, not everyone knows what to do to create a valid presence on Tumblr. However, some brands totally get Tumblr, like these five companies.

Making Reddit Work for Marketers
Reddit is a strange and funny corner of the Internet where — in theory — content marketing should reign supreme. With almost 8 billion page views per month, why wouldn't a website devoted specifically to sharing content be the perfect place to promote your brand? Well, as it turns out, it can be a little dicey. Redditors are a choosy, cynical bunch, and they have no patience for promotional advertising. If they sniff out a marketing ploy, your content is sure to sink to the bottom.

Telling Epic Brand Stories in Video
Another kind of storytelling is gaining ground in the world of content creation and curation, and for good reason. Video is one of the most effective ways to tell a story. A high-quality video will stand out and may even go viral — but what constitutes quality? The same element that works for video is at the core of any good story: emotion.

What to Do When You’re Qualified but Never BEST Qualified
You’ve heard the phrase, “Always a bridesmaid, never a bride.” This is how it feels when you’re constantly almost the right candidate for the job. You’ve got the skills and experience, but you’re passed over for someone with just a little more of whatever the employer wanted.

5 Steps to Reaching a Highly Targeted Market with Facebook Ads
Imagine that you run a tiny, relatively unknown shoe store located in a tiny, relatively unknown corner of your city. About a couple of blocks away, an office worker named Anna breaks her heels while running in the middle of the road. Anna curses under her breath, because she has no spare shoes, is 30 minutes late for work, and it'll be the third time that week she'll get told off for tardiness.

Cashing In on New Year's Resolutions
The first few months of the year can be a struggle for business owners. After multiple holiday shopping binges, many consumers buckle down in the following months, and their tightening belts tend to reflect in your post-holiday sales numbers. Don't let January sales get your business off track in 2015.

Converting PR Disasters into Re-Branding Opportunities
In an age when social media faux pas and corporate missteps are magnified to the 10th power, you must learn how to turn a PR disaster into an image upgrade. Do you remember the BP oil disaster off the Gulf coast? Of course you do, but how do you remember it? I bet the details of the event are a simplified retrospective version that has blurred the specifics.

On a Roll in Your Home Office: How to Make it Happen
Telecommuting is at an all-time peak in terms of popularity. According to The New York Times, there are 3.2 million Americans who work a legitimate job from home. There are many benefits to telecommuting, such as convenient kitchen access, lack of noise, and the ability to lounge around in sweatpants instead of traditional work attire.

How to Have an Epic Company Response to the #IceBucketChallenge
If you haven’t seen someone participate in the ALS Ice Bucket Challenge, you have been living on another planet. Celebrities, politicians, and your friends and family have gotten wet and uploaded their videos to social media. I even saw two pre-teens doing the challenge in their front yard on my way to the library this weekend. The Ice Bucket Challenge is everywhere.

A 3-Step Strategy for Dealing with Difficult Clients
In the world of business, working with clients can be quite the challenge. They can get angry, loud, and difficult — sometimes reasonably so, sometimes not. Regardless of why they’re being testy, appropriately dealing with these people, their emotions, and the problems at hand can make the difference between doing future business and losing a client forever.

What to Do When You’re Qualified but Never BEST Qualified
You’ve heard the phrase, “Always a bridesmaid, never a bride.” This is how it feels when you’re constantly almost the right candidate for the job. You’ve got the skills and experience, but you’re passed over for someone with just a little more of whatever the employer wanted.

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