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Original articles from Peter Bossio.
 
Forget Your Name: What’s Your Persona?
In most companies (and hiring teams) there are one or two interviewers who are good with names. The rest are likely to compare you based on persona. In the final rounds of recruiting, when everyone is equally qualified, that is when hiring decisions boil down to discussions about persona. Your demeanor, your confidence.

The Art of Meetings: Strategies for Success in the Conference Room
Fresh bagels, hot coffee, and the obligatory apple danish — that’s how they rope you in. Of course, if you're planning the meeting, I'd suggest going heavier on the fruit medley. This shows you are more in tune with today's dietary concerns. This article has an agenda to give both meeting organizers and attendees some useful tips, so let's start with the biggest and most overlooked question.

The Art of Meetings: Strategies for Success in the Conference Room
Fresh bagels, hot coffee, and the obligatory apple danish — that’s how they rope you in. Of course, if you're planning the meeting, I'd suggest going heavier on the fruit medley. This shows you are more in tune with today's dietary concerns. This article has an agenda to give both meeting organizers and attendees some useful tips, so let's start with the biggest and most overlooked question.

Forget Your Name: What’s Your Persona?
In most "tribes," there are one or two interviewers who are good with names. The rest are likely to compare you based on persona. Think about it; if you’ve been following any of the debates, you can see this on display front and center. The candidates all take jabs at each other’s positioning. As an experiment, forget the candidate’s name and just refer to them by the impression they left on you.

The Under-Under-Underdogs
Known as Gen X, those of us in our forties were supposed to be the troublemakers. The overlooked, under-valued generation. With a mark against us from the start, it’s no wonder one of our favorite super heroes was Underdog.

The Art of Meetings: Strategies for Success in the Conference Room
Fresh bagels, hot coffee, and the obligatory apple danish — that’s how they rope you in. Of course, if you're planning the meeting, I'd suggest going heavier on the fruit medley. This shows you are more in tune with today's dietary concerns. This article has an agenda to give both meeting organizers and attendees some useful tips, so let's start with the biggest and most overlooked question.

Forget Your Name: What’s Your Persona?
In most "tribes," there are one or two interviewers who are good with names. The rest are likely to compare you based on persona. Think about it; if you’ve been following any of the debates, you can see this on display front and center. The candidates all take jabs at each other’s positioning. As an experiment, forget the candidate’s name and just refer to them by the impression they left on you.

Back to School, Back to Work, Back to Life
The lazy days of summer are behind us. Now is the time to get back to work, but what does that mean? For some, those words can signify a time of great challenge — entering a new stage in life. Starting college, grad school, entering the job force. For others it’s just more of the same; just another crunch season.

How User Experience Affects Your Career
Don’t you hate it when you run into a user experience problem? Like when a door has an ambiguous handle on it and unclear labeling. The absolute seemingly minor things can have consequences. If someone were in a rush, they might accidently swing it the wrong way and injure someone, or themselves.

How to Slay the Dragon
A few years back, a teacher of mine once told me, “It's not your job to be great.” He went on to explain that your real job as a creative is to keep yourself out there...available. The rest will come as a result of hard work, talent, and luck.

On-Site Freelance: One Part Skill, Two Parts Hustle
Regardless of how you got the gig or what the company told you their reasons for needing a freelancer were, there is often a backstory that was conveniently not mentioned. Are you covering the workload of someone twice your senior? Did they just fire someone? Are they defending a key account? Is the agency using freelancers on a revolving door basis to keep health-care costs down? As a pure freelancer, as long as they pay you on time, the reasons don’t matter much.

The Theory of Confidence
These days the popular brands spend a lot of time trying to sound more human. Conversely, industry people strengthen their “self-brand” by trying to sound more like corporations. Between these two we find the robots.

Speak Now or Forever Play Catch-Up
To progress in a communications career, you'll most likely need to lead meetings, do new business pitches, and participate in client interaction. What these situations require is confidence and continual education. Enrolling in a public speaking club or other organization that offers consistent practice in front of a live audience is one of the best ways to succeed.

Here, Taste This: Don't Forget Process
It may be a timeworn concept, but once upon a time in marketing, there used to be something called a marketing mix, which contained four words starting with the letter P. Many don't follow that formula anymore, and as an advertising creative it's not always top of mind. But when I as a consumer encountered one of the P words falling out of alignment when ordering a salad this past weekend, I was reminded that "You can do the best promotion in the world but that won't save you if the others are not pulling their weight."

On-Site Freelance: One Part Skill, Two Parts Hustle
Regardless of how you got the gig or what the company told you their reasons for needing a freelancer were, there is often a backstory that was conveniently not mentioned. Are you covering the workload of someone twice your senior? Did they just fire someone? Are they defending a key account? Is the agency using freelancers on a revolving door basis to keep health-care costs down? As a pure freelancer, as long as they pay you on time, the reasons don’t matter much.

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