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Original articles from Gayle Fuguitt.
 
Prepare for the Red Phone Scenario
After a 32-year career at General Mills and, now, alongside my colleagues at the Advertising Research Foundation, I have seen time and time again that the era of big data has given both creatives and analysts a common challenge — the red phone scenario. With the explosion of big data, the leader of the future must be agile and have great navigational skills.

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