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Original articles from Bill Goodwin.
 
RIP to the RFI and RFP
I believe the RFI and RFP model of agency partner selection is the single greatest challenge to design firms, if not our entire industry. It is a universal concern, and I would like nothing more than to see it changed, or simply stopped. After 20 years of success, helping to generate billions of dollars in client revenue, all too often we encounter some form of this request. Though these requests come from prospective clients as might be understood, we also receive them from current clients, and even those with whom we enjoy a long legacy.

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