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Original articles from Ross Beyeler.
 
The Six W's: The Questions a Writer Asks Before Writing
Thinking back to grade school, many of us remember the "Six W’s" that help in crafting a great story: Who, What, Where, Why, When, and How. When it comes to crafting compelling web content, these same six questions can serve as a framework to help guide the structure of the content you're producing. Each question translates as a key element to any effective piece of content and helps frame the “type” of article that's produced in the end.

Strategies for Repurposing Content
After investing hours and hours into researching, drafting, and editing an article, it's a shame to let it simply drift off into the World Wide Wayside. Aside from reposting that same article across multiple social media platforms or external publishing platforms, how else can one extend the value of original content?

The Six W's: The Questions a Writer Asks Before Writing
Thinking back to grade school, many of us remember the "Six W’s" that help in crafting a great story: Who, What, Where, Why, When, and How. When it comes to crafting compelling web content, these same six questions can serve as a framework to help guide the structure of the content you're producing. Each question translates as a key element to any effective piece of content and helps frame the “type” of article that's produced in the end.

Stop Looking for Jobs, Start Looking for Skills
There is little doubt that today's job market has changed dramatically. Companies are constantly hiring and firing, and people no longer expect 'life-long' careers at a single organization, ending with a fat pension. Instead, we're living in a 'gig economy' where one to five-year stints is the norm. So how does one embrace this environment and plan their career in a market that's becoming ever more unpredictable?

Stop Looking for Jobs, Start Looking for Skills
There is little doubt that today's job market has changed dramatically. Companies are constantly hiring and firing, and people no longer expect 'life-long' careers at a single organization, ending with a fat pension. Instead, we're living in a 'gig economy' where one to five-year stints is the norm. So how does one embrace this environment and plan their career in a market that's becoming ever more unpredictable?

Designing Quickly, Low-Fi First
After years of presenting deliverables to clients (designs, wireframes, websites, etc.) we have learned that we can never predict a client’s reaction with total confidence. This is not only because design is subjective but because we may have a different vision of the final product.

Let User Generated Content Tell Your Marketing Stories
By participating in a brand community and creating content, the individual essentially gives the brand permission to advertise to them. People take control of the type and frequency of brand interaction, which requires flexibility and a level of trust on the part of the brand. UGC influences more than just products and services — it disrupts the way people communicate with their favorite brands, and with each other.

The Holy Grail of Online Marketing: Gross Profit per Visitor
We’ve spoken with dozens of ecommerce companies over the years and although the products sold range wildly (from custom kitchen aprons to DNA polymerase re-agents), success for these companies comes down to answering the same four questions.

Product Marketing vs. Mission Marketing

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