Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
 
Original articles from Paul van Winkle.
 
Is 'Great Creativity' Your Agency Position?
It better not be. Because it’s a failed position and it won’t win new business. Great “creativity” and great “creative” have become confused, cultish advertising descriptors that were only meant to suggest a means to an end, a step on the way to a conclusion. Instead, the words have become over-hyped signifiers and poor identifiers in a world impatient for punch lines. And results.

FEATURED BLOGS

BEYOND MADISON AVE.
The ad industry's cutting edge blog.
Go Beyond »

DIGITAL PIVOT
A blog about new and digital media.
Pivot Over »

FLACK ME
Public Relations from the inside out.
Get Flacked »

BENEATH THE BRAND
A blog for leading marketers.
Start Branding »




TalentZoo.com Advertising