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Original articles from Jonathan Lewis.
 
McDonald's Is Desperate
McDonald’s recent decision to serve breakfast all day is an ominous sign for the fast food icon. Defying years of stalwart discipline from the corporate office, McDonald’s gave in to growing franchise pressure to serve breakfast all day in what can only be described as a misguided effort to goose sagging sales.

Best of TZM: Be an Answer Finder, Not an Answer Haver
When beginning a new job or career, many of us feel pressure to have all of the answers. The thinking goes that the best people at the company always have the answers. The people at the bottom don’t, and the worst thing that can happen is to be caught without one.

5 Marketing Lessons from Alexander the Great
Alexander the Great is considered one of the foremost military minds in history. In roughly 10 short years, he conquered the entire known world and impacted future generations in ways that are still felt today. His exploits were so ahead of their time that his stratagems and tactics are still taught in modern military colleges.

Conformity Is Killing Your Brand
Have you ever noticed how many decisions are made based on the expectations of others? Children go to law school because of mom and dad. Teenagers seek out significant others because that’s what you’re “supposed to do." And every car dealer features flying graphics, annoying sound effects, and booming voiceovers in their ads.

Every Company Thinks They Look Fat In Jeans
Your nose is too big. Your pants don’t fit right. You’re too young. You’re too old. You’re too this. Not enough that. You get the idea. Every individual is insecure to some degree. But what about corporate insecurity? When a group of people come together to accomplish a goal, a culture is formed. And just like individuals, company cultures can be insecure.

This Just In: Holiday Retailers Lose Their Minds
If the definition of insanity is doing the same thing over and over again expecting different results, then holiday retailers are raving mad. According to Reuters, “Heavy discounting took a toll on U.S. retail sales during the Thanksgiving weekend as shoppers spent almost 3 percent less than they did a year earlier...”

Does Your Company Have a Brand Comb Over?
When your brand wakes up in the morning and looks in the mirror, what does it see? If you’re like many companies today, you might be looking at a brand comb over. Brand comb overs operate much like their real-world counterparts. When a company is self-conscious about how they are perceived, they attempt to cover up their insecurity with a thin layer of marketing hair. But the “solution” only makes the matter worse. And to the casual observer, nothing is truly hidden.

How Tic-Tac-Toe Saved the World and Taught Us To Be Better Marketers
It’s 1983 and humanity’s survival hangs in the balance. Self-aware software has hijacked NORAD’s control over America’s nuclear arsenal and is about to launch thousands of missiles at the U.S.S.R. Military geeks desperately try to regain control of the launch system to no avail, until a young Matthew Broderick breaks the code.

Be an Answer Finder, Not an Answer Haver
When beginning a new job or career, many of us feel pressure to have all of the answers. The thinking goes that the best people at the company always have the answers. The people at the bottom don’t. And the worst thing that can happen is to be caught without one.

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