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Original articles from Harley David Rubin.
 
Your 6 Step Guide to Going Freelance
Would YOU like a job you can do from home, on your own schedule? Doesn’t that sound great? Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads.

My ‘Probably Wrong’ Career Move
My brother-in-law just graduated from college. Smart kid, graduated with honors, headed into journalism, already has experience, clippings, etc. Juggling a couple job opportunities, trying to figure out what’s best for his first full-time gig. And it got me thinking about my own career, with all its ups and downs. Especially the early days, when I made a pretty important decision that I don’t necessarily regret — but was probably wrong, with the benefit of hindsight.

5 Ways I Got Freelance Clients (And You Can, Too)
Freelance clients can be hard to find — whether you’re just starting out or you’ve been in the business for 20 years. Sadly, there are no sure-fire ways to get freelance (unless you have a big family with lots of executives and/or entrepreneurs in it). I’ve always done freelance work on the side. It never interferes or competes with my regular work, and it’s a great way to make extra money and keep my writing skills fresh. (Because the “Hashtag Wars” Twitter contest on Comedy Central’s “@Midnight” is a different kind of writing.) So I’ve had to double up my efforts to get freelance, and it’s actually going pretty well. Here’s five tactics to try — along with the stories that inspired them.

Interviewee or Interviewer: The Waiting is the Hardest Part
I’ve been on both sides of the hiring process — both as interviewee and interviewer. Although our company has a multi-step process that can take a month or so, it seems to work. (We have a great team.) But it’s tough to wait, from each side of the process...

Who ARE You Online? A 4-Step Guide to Managing Your Online Presence
I consider a company’s website to be its “online face” — and since first impressions are hugely important, your site better be a good one. It’s the same for people. Personally and professionally, today you often “meet” people online before you do so in person. Managing your online presence is a crucial thing that you HAVE to do — for friends, colleagues, future employers, and pretty much everyone else.

The Two Extremes of New Hire Orientation
I’ve been around. (Not in a sleazy way, you dirty-minded moolyak.) I just meant that as an ad copywriter and marketing guy since 1995, I’ve had a lot of jobs. And one of the many things I learned along the way (besides scoping out the closest bathrooms and when to get in line for Free Lunch Fridays) is the importance of New Hire Orientation.

The Top 4 Things To Do Right After You’re Laid Off
So this post is a doozy to write. But you can trust me on this subject — because it’s basically autobiographical. I was laid off (“NOT performance-related,” I was told). Luckily(?), I’d been through this before — several times, in fact.

Congratulations — You’re A Content Curator!
Despite an attempted ban by a former colleague of mine (looking at you, Michael S.), “content curation” is a buzzword that’s out there and seemingly here to stay. Which got me thinking about who is actually doing content curation — and I came to the conclusion that it’s me. And you. And all of us.

My Favorite Things About Ad Agency Life
I don’t know why I’m writing about ad agency life — I haven’t been an agency employee since 2014. Oh yeah, I remember why I’m writing this. 'Cause I miss it. Sure, we all like to complain about the day-to-day stuff. “The client just doesn’t get it!” “We have like zero budget!” “How do we sell THAT?!?”

4 Things That Today’s Marketers Have To Be
I've been a lot of things in my career. A slightly-above-average copywriter. An assistant account executive (although technically, I was supposed to be promoted on the day I gave notice — so I feel like I deserve to say “account executive”). And most recently, a director of content marketing. But when you throw away the titles and just consider yourself an ad person/marketing person/whatever — when you take a look at who/what it is you really are and what you really do — it’s interesting to think about the roles you play and the skills you need to make it in our business.

Your Six-Step Guide to Going Freelance
Would YOU like a job you can do from home, in your jammies, on your own schedule? Doesn’t that sound great? Then consider becoming a freelancer! Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads.

My ‘Probably Wrong’ Career Move
My brother-in-law just graduated from college. Smart kid, graduated with honors, headed into journalism, already has experience, clippings, etc. Juggling a couple job opportunities, trying to figure out what’s best for his first full-time gig. And it got me thinking about my own career, with all its ups and downs. Especially the early days, when I made a pretty important decision that I don’t necessarily regret — but was probably wrong, with the benefit of hindsight.

5 Ways I Got Freelance Clients (And You Can, Too)
Freelance clients can be hard to find — whether you’re just starting out or you’ve been in the business for 20 years. Sadly, there are no sure-fire ways to get freelance (unless you have a big family with lots of executives and/or entrepreneurs in it). I’ve always done freelance work on the side. It never interferes or competes with my regular work, and it’s a great way to make extra money and keep my writing skills fresh. (Because the “Hashtag Wars” Twitter contest on Comedy Central’s “@Midnight” is a different kind of writing.) So I’ve had to double up my efforts to get freelance, and it’s actually going pretty well. Here’s five tactics to try — along with the stories that inspired them.

The Top 4 Things To Do Right After You’re Laid Off
So this post is a doozy to write. But you can trust me on this subject — because it’s basically autobiographical. I was laid off (“NOT performance-related,” I was told) in mid-January. Luckily(?), I’ve been through this before — several times, in fact.

Who ARE You Online? A 4-Step Guide to Managing Your Online Presence
I consider a company’s website to be its “online face” — and since first impressions are hugely important, your site better be a good one. It’s the same for people. Personally and professionally, today you often “meet” people online before you do so in person. Managing your online presence is a crucial thing that you HAVE to do — for friends, colleagues, future employers, and pretty much everyone else.

4 Lessons From My Rolodex
So we’re cleaning our home office, and tucked in the far corner is my dusty old Rolodex. And hoo boy, is this thing full of memories. Phone numbers of long-forgotten friends and study buddies. Contact info for landlords, landladies, and landpersons. And a few interesting lessons picked up from 20-something years of careering — and an obsolete, business-card-holding piece of round plastic.

The Two Extremes of New Hire Orientation
I’ve been around. (Not in a sleazy way, you dirty-minded moolyak.) I just meant that as an ad copywriter and marketing guy since 1995, I’ve had a lot of jobs. And one of the many things I learned along the way (besides scoping out the closest bathrooms and when to get in line for Free Lunch Fridays) is the importance of New Hire Orientation.

Interviewee or Interviewer: The Waiting is the Hardest Part
Within the past year, I’ve been on both sides of the hiring process in my current company — both as interviewee and interviewer. Although our company has a multi-step process that can take a month or so, it seems to work. (We have a great team.) But it’s tough to wait, from each side of the process...

Congratulations — You’re A Content Curator!
Despite an attempted ban by a former colleague of mine (looking at you, Michael S.), “content curation” is a buzzword that’s out there and seemingly here to stay. Which got me thinking about who is actually doing content curation — and I came to the conclusion that it’s me. And you. And all of us.

Your Six-Step Guide to Going Freelance
Would YOU like a job you can do from home, in your jammies, on your own schedule? Doesn’t that sound great? Then consider becoming a freelancer! Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads.

Your Résumé, Through The Years
I’ve had 12 jobs in 21 years of writing for a living. (That’s not counting freelance during those “in between jobs” phases.) Clearly, if it’s one thing I’ve learned about, it’s job-hunting. And a good résumé has always been an essential part of the hunt.

Your Six-Step Guide to Going Freelance
Would YOU like a job you can do from home, in your jammies, on your own schedule? Doesn’t that sound great? Then consider becoming a freelancer! Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads. But if you follow my exclusive, six-step program, you too can answer the “what do you do?” question by saying “I’m freelancing right now” (instead of “I got laid off” or “I’m between jobs”) — and really mean it.

Giving Thanks: A Career Retrospective
One of the greatest minds of the past 100 years once said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” — Ferris Bueller Ferris was — as usual — absolutely right. One of the side effects of “stopping to look around” is remembering how you got where you are today — and all the people to whom you owe thanks.

Cube Life: Inside The Gray Mini-Walls
Approximately 73% of the U.S. workforce spends 40 hours a week in a faux prison cell known as a “cubicle.”* And workers in the advertising world are no exception. Try as you might, you will never be able to design, decorate, or devise a way to the perfect cube. There will always be something to annoy, offend, or bother you.

Top 30 Ways You Wasted Your Summer
In honor of those of us who practice sloth (one of the Top 7 Deadly Sins, if you ask me), let’s take a hysterically funny look at why you (OK, not always “you” but sometimes “me”) are lazier than a hack writer doing a list instead of a real article.

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