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Original articles from Sandi Solow.
 
Email Resolutions for 2015
Happy New Year! Even though we are well into January, I still think it’s an appropriate salutation! If you didn’t start January with a list of resolutions — things you’ve pledged to do — then I bet you know someone who did. Instead of developing a list of behaviors you plan to change, how about a list of things you don't want to do? To that end, I give you a “Resolve Not To Do” List.

6 Tips for Turning Birthdays Into a Marketing Blast
Birthdays. We all have one. We may not always want to think about how many we’ve celebrated, but remembering those of your loyal email subscribers can be a welcome experience for everyone — if done properly.

Mama Said Knock You Out: Goodbye to 'Email Blasts'
Is a rant about the term “email blast” really necessary? I think so. That name for email campaigns has been in use for far too long and should be put to rest. It has no place in today’s email world of sophisticated software.

Send More Email! No, Really
Send more email! Remember the motivational poster that said, “you miss 100% of the shots you don’t take”? Let’s apply that to email marketing. People will open 0% of the emails you don’t send. People can’t open an email you don’t send.

5 Things to Resolve NOT to Do in 2014
Happy New Year! January is the perfect time to think about new beginnings and giving your email marketing efforts a fresh start. It’s common to make resolutions, essentially promises to do things different or “better” in your personal and professional lives. When applying these directives to your email marketing, here’s your “resolve not to do” list for 2014.

Holiday Email Marketing Dos and Don'ts
We all know that one of the biggest drivers of online and offline sales is email. The message shoppers receive in their inbox is often a welcome prompt to make a purchase. But this isn’t always the case. The following are some recommendations to follow for your email marketing program to stay off Santa’s naughty list during the holiday marketing season.

What Is Marketing Automation?
Marketing automation seems to be one of the newest buzz terms to join the marketing lexicon. But what is it exactly? If you were to look up the term on the interwebs, Wikipedia would tell you that “marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks.”

Mama Said Knock You Out: Goodbye to 'Email Blasts'
Is a rant about the term “email blast” really necessary? I think so. That name for email campaigns has been in use for far too long and should be put to rest. It has no place in today’s email world of sophisticated software.

The Mobile Inbox Rules
A surefire way to tank your email marketing program is to ignore the segment of your audience who reads your emails on their mobile devices. It’d be foolish to think that only a small sliver of your readers is away from a desktop. A Pew Internet study earlier this year found that 83% of U.S. adults own a mobile phone and 45% of adults own a smartphone. Another study this year by Adobe revealed that smartphone owners (of all ages) are more likely to use their devices for email than for making phone calls.

Green Eggs or Spam?
Green eggs or spam? Let’s talk about how email is perceived. Is email a source for bringing in the green, i.e. money, or is it all spam? Well, this opinion is all dependent upon who you’re asking.

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