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Original articles from Howard Ibach.
 
So You Want to Be a Creative Director
Success as a creative director has much less to do with your creative abilities than it does with your bedside manner. Manage people well, including your own ego, and you will be a star.

Writer’s Block is For Amateurs
If you work in advertising as a copywriter or art director, or you aspire to a career as one, a word of caution: You cannot afford writer’s block. (For the purposes of this article, I define “writer’s block” as any impediment to creating an idea. It’s not just for writers.) ​In my nearly 30 years in the business, first as a copywriter, then as a creative director, I never experienced this phenomenon. Never.

Why Do Creative Briefs Suck?
I’ve been an agency creative, a freelance creative, and a corporate creative for over 26 years. For the last 10 years, I’ve been on a crusade to improve the quality of the document we love to hate: the creative brief.

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