So You Want to Be a Creative Director Success as a creative director has much less to do with your creative abilities than it does with your bedside manner. Manage people well, including your own ego, and you will be a star.
Writer’s Block is For Amateurs If you work in advertising as a copywriter or art director, or you aspire to a career as one, a word of caution: You cannot afford writer’s block. (For the purposes of this article, I define “writer’s block” as any impediment to creating an idea. It’s not just for writers.)
In my nearly 30 years in the business, first as a copywriter, then as a creative director, I never experienced this phenomenon. Never.
Why Do Creative Briefs Suck? I’ve been an agency creative, a freelance creative, and a corporate creative for over 26 years. For the last 10 years, I’ve been on a crusade to improve the quality of the document we love to hate: the creative brief.