Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
 
Original articles from Frank Sonnenberg.
 
How to Kill Productivity...Or Not
Many people have little understanding of the creative process. They try to issue orders to stimulate, put time limits on, or insist that the creative process conform to preconceived notions. The fact is, the better you understand the creative process, the easier it is to encourage creativity.

13 Ways To Be a Good Role Model
Hey, big shot. You don’t have to be a celebrity or a superstar to be a role model. Chances are if you’re a parent, teacher, coach, religious leader, or manager, you’re influencing people every day. Make it positive!

9 Powerful Reasons Why Your Moral Character Matters (At Work and Beyond)
It’s not always easy to admit a mistake, persevere during tough times, or follow through on every promise made. It’s not always comfortable to convey the hard truth or stand up for your beliefs. In the short term, it may not be beneficial to do right by your customers, to put people before profits, or to distance yourself from a questionable relationship. BUT, in the long run, doing the right thing is the clear path to both success and happiness.

Create a Culture that Promotes Customer Satisfaction
Remember, it is easier and five times cheaper to keep an existing customer than to recruit a new one. Treating each customer as your only customer brings far more long-term rewards than the "love 'em and leave 'em” attitude. Not only will you improve market share and reduce your marketing costs, but you will also improve employee morale.

Communication Roadblocks in Business
Companies must develop a working environment that is conducive to open, trusting, caring relationships between people — an environment that welcomes new ideas and encourages constructive feedback; one in which management actively serves as a catalyst for nurturing and then disseminating new ideas.

Do You Have the Upper Hand?
Formal contracts don't make successful relationships, people do. It requires a willingness to create a foundation on which trust, loyalty, and commitment can be built. Remember, every relationship is unique and must be treated as special. The basic rule is that you get what you put into the relationship. A partnership is successful to the degree that it replaces the traditional "us versus them" mentality with a new "us" that enables everyone to grow and to reach their full potential.

The Straight Talk About Internal Communication
Today and in the years to come, organizations will have to focus on winning employees back; building trust, respect, and teamwork between people; being receptive to and then acting on the best ideas; and once again instilling employees with pride in and commitment to the organization. Internal communication will be a major force in achieving those ends.

People Will Live Up (or Down) to Your Expectations
Employees want to work for an organization that they can feel proud of: an organization that has values and viewpoints compatible with their own; an organization that is oriented toward the long haul, working toward the prevention of ills, not just curing the symptoms; an organization that cares about morals and ethics, doing what is in the best interests of its customers; and an organization that cares about the impact it has on the environment.

How to Kill Productivity...Or Not
Many people have little understanding of the creative process. They try to issue orders to stimulate, put time limits on, or insist that the creative process conform to preconceived notions. The fact is, the better you understand the creative process, the easier it is to encourage creativity.

Are You Talking to Yourself?
Today and in the years to come, organizations will have to focus on winning employees back; building trust, respect, and teamwork between people; being receptive to and then acting on the best ideas; and once again instilling employees with pride in and commitment to the organization.

FEATURED BLOGS

BEYOND MADISON AVE.
The ad industry's cutting edge blog.
Go Beyond »

DIGITAL PIVOT
A blog about new and digital media.
Pivot Over »

FLACK ME
Public Relations from the inside out.
Get Flacked »

BENEATH THE BRAND
A blog for leading marketers.
Start Branding »




TalentZoo.com Advertising