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Original articles from Ayesha Mathews-Wadhwa.
 
Changing Technology Retail Design: How to Capture Female Buyers

Design for Responses, Not by the Rules
Brands once knew the rules. Email conformed to a single-browsing width and web-safe fonts ruled inboxes. Resistance was futile — at least for brands that wanted entry to consumers’ email inboxes. But designers have begun to throw down their gauntlets and to embrace creativity in direct marketing.

The Three-Screen Woman: Designing Online for Women
A new smartphone is flaunting its design; this one is pretty in plum. The HTC Rhyme isn’t 4G-compatible like other smartphones at the same price point, but never fear. A goddess-like spokesperson reassures that the smartphone is “All from one. All for you.” The “you” she refers to is women consumers.

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