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Original articles from Jeanette Friedman.
 
The Complete Cure for a Brand Disaster
Years ago every B-school marketing class had to read and analyze case studies of companies and brands that were either wildly successful or experienced bone chilling failures. With the emphasis these days on “group projects” there isn’t much time in the classroom to expose today’s students to legendary stories of marketing, other than assigning a few paragraphs to read or discussing the occasional sidebar in their texts.

Two Great Guides to Master Social Media at Any Age
The Financial Times, a much-respected publishing house (whose news editors predicted today’s global economic mess years ago), has released two dead-tree editions on how to use social media to increase the bottom line and get rich and famous.

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