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Original articles from Gabe Imlay.
 
Art and Commerce...Process and Meaning
At The Wilderness we use fine arts as a model to shape our work for television, the Web, and new media, much of which is purely image-based and typically driven by music. This allows us to sacrifice logical narrative structures and embrace a visual approach. Taking a fine arts approach can impart a purity and sincerity that advertising so often lacks.

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