Partnerships: When, How, and Why to Say 'No' Times have changed. Five years ago you would have asked — and received — the "going rate" for the slick appearance and profitable exposure a partnership with you and yours would generate. Now? You’re lucky to get a URL and a handshake.
These Colors Don't Run: When Brand Loyalty Backfires It's happening and there's nothing I can do to stop it. The transition from my bank to its new corporate face hits my neighborhood beginning in July, and I am pissed. Obviously I’ve had plenty of warning. Slowly, my accounts have migrated to the stagecoach. Gently, I’ve been reminded that I can bank in over 22,000 branches nationwide.