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Original articles from Jamie Turner.
 
13 Questions to Help You Reinvent Your Brand
In 1971, Hamburger Helper was introduced to the American marketplace. Does Hamburger Helper really help hamburgers? Maybe yes. Maybe no. But one thing we know for sure is that the Hamburger Helper case study can help you.

The Brand and the Brain: What science is telling us about consumer behavior
Recently a team at the Baylor College of Medicine in Texas studied the brain scans of 67 individuals who were asked to do blind taste tests of Coca-Cola and Pepsi. Participants were split virtually 50/50 over which soft drink tasted better.

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