Facebook eCommerce: The Data Says 'Go Viral' Most businesses launching stores on Facebook are failing to make the most of its viral nature. Quite simply, they don’t have the social tools required to do it. This results in lost opportunities and ultimately lost sales.
Launching a Facebook shopping cart simply gets a merchant in the game. The goal should be to make a store go viral.
Making Facebook Pay (Off) More and more businesses are recognizing that they can make Facebook pay by adding a Facebook shopping cart app to their Facebook business page. So, as they say, let’s watch this space.