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Original articles from Paul MacFarlane.
 
Surrender... and Succeed
But please, before we go any further, don’t confuse my suggestion to surrender as “giving up.” Because “giving up” (or “quitting,” as you might think of it) is not what I have in mind at all.

Failure is Not an Option
Failure. Let’s get this out of the way first. Failure happens when you stop believing and decide — yes, decide — you have failed. Failure is an end.

Anecdotal Rage and Sentimentality: A Way Out of Hell For Brand Innovators (Um, That’s You)
Assuming a good portion of you were just checking your Facebook news feed (or are about to), I wonder if you’ve noticed something. So many posts and stories that attract anger, rage, and hundreds of comments…from stories that are anecdotal. And not statistical. Anecdotal stories that make people say “The world is going to hell” or “I’m sick of people who…” are increasingly taking over social media.

Don't Sell Your Time, Sell Your Value
This is a message for ad agencies, marketing firms, consultants, freelancers, and everyone who buys or sells a service. Hmmm. That means you and me. Almost always, a freelancer or consultant is asked what their "hourly rate" is.

Surrender…and Succeed.
Let go and renew. Just for the afternoon. Or maybe for the evening, too. But please, before we go any further, don’t confuse my suggestion to surrender as “giving up.”

To Become Better at Your Work, Get on Tinder and OkCupid ASAP
There’s nothing quite like setting up a Tinder or OkCupid account to make you think about truth. To make you think about good writing. To make you think about good imagery. To make you think of a good, compelling, innovative strategy. To make you think about results and success.

A True Story of Impulse, Tenacity, and Not Changing Clothes For Three Days…All To Meet Someone Important and Famous
This is an absolutely true, somewhat crazy story that happened just four days ago. I’m not going to reveal who the “Important Famous Person” was because if you really know me, you already know. And if you don’t really know me, then it doesn’t really matter. It’s a tale of following your wildest instincts and dreams, no matter what.

Surrender…and Succeed.
Let go and renew. Just for the afternoon. Or maybe for the evening, too. But please, before we go any further, don’t confuse my suggestion to surrender as “giving up.”

Life is Short; Overtime is Long. Do Something Amazing Now
This might end up being more of a list. Or, it might be an actual article. Who knows? Let’s see. First. Indeed, life is so very short.

Failure is Not an Option
Failure. Let’s get this out of the way first. Failure happens when you stop believing and decide — yes, decide — you have failed. Failure is an end.

Presidential Politics and Your Branding 2016: Liars and The Lies They Tell
Your brand is the savior of the world, or of its category or industry. Perhaps not perfect, but filled with integrity, character, plans, ideas, and more. Good-looking and speaks well. Now, do you really believe that? Or are you paid to sell that?

To Become Better at Your Work, Get on Tinder and OkCupid ASAP
There’s nothing quite like setting up a Tinder or OkCupid account to make you think about truth. To make you think about good writing. To make you think about good imagery. To make you think of a good, compelling, innovative strategy. To make you think about results and success.

Anecdotal Rage and Sentimentality: A Way Out of Hell For Brand Innovators (Um, That’s You)
Assuming a good portion of you were just checking your Facebook news feed (or are about to), I wonder if you’ve noticed something. So many posts and stories that attract anger, rage, and hundreds of comments…from stories that are anecdotal. And not statistical. Anecdotal stories that make people say “The world is going to hell” or “I’m sick of people who…” are increasingly taking over social media.

What About Love?
“I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” —Steve Jobs

Speed Up, Calm Down. Please.
Have an enduring meaning in the center of any flurry of social media. There are a million ways to say “I love you” in this life or “we save you money” in any market. Have a foundation of something significant in the brand, then put the pedal to the metal and put the messages out there. Foooom! Or maybe… Calm…way the heck…down.

Don't Sell Your Time, Sell Your Value
This is a message for ad agencies, marketing firms, consultants, freelancers, and everyone who buys or sells a service. Hmmm. That means you and me. Almost always, a freelancer or consultant is asked what their "hourly rate" is.

A Message To Marketing Hopefuls (Who Don't Believe Things Can Ever Change)
You're looking for a job, any job, in marketing, branding, advertising, social media — whatever. You'll work anywhere. You'll work on anything.

Brands Need Meaning, Know What I Mean?
Citizens United and the Supreme Court said that corporations are legally "people" in the USA. Ad agencies everywhere say they want to make brands "more human." Okay then. Let's. Let's be human. All the way. So, for brands, marketers, what does being human mean? Let's begin with you, human being.

Don't Sell Your Time, Sell Your Value
This is a message for ad agencies, marketing firms, consultants, freelancers, and everyone who buys or sells a service. Hmmm. That means you and me. Almost always, a freelancer or consultant is asked what their "hourly rate" is.

What's Love Got to Do With It?
Here's an invitation to try something that I find amazing and which genuinely changed my life. When you pause, breathe, close your eyes, and think "love" before you do anything, something wonderful can happen. (I say "can" and not "will" because I have no idea where love stands in your life and experiences.)

Make Mistakes — On Purpose
​Here's an idea guaranteed to make you more valuable, respected, and happier. Or, to get you fired from your job or client in a hurry. If you're feeling a little nervous right now, take three, slow, deep breaths and later I'll explain the critical difference between "bravery" and courage."

A Simple Love Experiment
Whats with all this "love" stuff? It's what everybody, I mean EVERYBODY, wants but, oh, I'm not supposed to talk about it here? In fact, if anyone knows a brand that is talking about love (and I don't mean as in "I love my car" or "this taco") but real, spiritual, true, ecstatic love, please post a link in the comments so we can all see.

The Awards that Really Matter
First. If you love the parties, camaraderie, tension, adrenaline, the back-slapping, or the "we'll do better next year" isms and free-flowing alcohol of the ad awards season, wonderful. If you enjoy having judges award you with ribbons, trophies, pencils, certificates, and heavy-duty ice scrapers with your name on it, fantastic.

11 Things to Re-Think in 2014
The more new work I see, the more same-y it always seems to seem. Towards better work for you and me, I offer these: 1. Are you still putting websites and phone numbers in your ads? Last time I checked, everyone has a mobile device and will look up your client's name and website and phone number really easily.

Inspiration and Impressions
Paul MacFarlane of The 1101 Experiment offers up a few of his best tips on making truly unique and positive last impressions in this short video for creative freelancers and employees alike.

The Need for Meaning
A funny ("Oh my god, did you see that?") video goes viral on YouTube with 1,070,221 views in a day. 850,000 tweets go out on the first day of a new music/media festival. A brand's Facebook page gets 65,004 Likes in one hour on its first day.

Dear HR: An Open Letter
Dear HR Person: You know that rock star who's moving up the office ladder like a rocket? You know that miscreant that sucks energy from the room and makes everyone question their judgment? You might have hired both of them.

For the Lonely Workers
A very special message for the lonely workers, the freelancers, the sole proprietors who wish they had some coworkers, staff, or helpers...somebody...anybody.... For you, this passage from Shakespeare's Henry V. The short story is this: The sick, tired English army are outnumbered 5 to 1. (THAT'S YOU.)

Believe in Yourself (Especially When No One Else Does)
Your t-shirt/bumper sticker version of this column is this: A DEFINITE GOAL X BELIEF X PERSISTENCE = SUCCESS If you stop reading here, commit this to memory and repeat it over and over and do exactly what it says, without fail, you're all set.

Make Mistakes — On Purpose
Here's an idea guaranteed to make you more valuable, respected, and happier. Or, to get you fired from your job or client in a hurry. If you're feeling a little nervous right now, take three, slow, deep breaths and later I'll explain the critical difference between "bravery" and courage."

Fall in Love With Your Work
Have you ever really looked at your beautiful hands and fingers? Or really studied that elegant keyboard we Mac users have? Have you really, really ogled the stark beauty of Helvetica, the perfection of each character lovingly crafted by Max Miedinger and Eduard Hoffmann? Do you ever marvel at the learned dexterity of your mouse/stylus/trackpad skills?

Experimental Thoughts: Givers Get
When you want something, give and give and give.  This sets up an irresistible vibration in your world that will come back to you bigger than you can imagine. Wait. Hold on a moment. Because at this point, if you're thinking that this sounds like some "new age" claptrap, then feel free to click away from his page.

Redefining Success: It's Not Just About the Money
Today, may I suggest that since the Web has forever changed PR (we can find out the "truth" about any company we want on our own) and the 30-second broadcast TV spot (I'm sure you know all the examples) a new formula for success is all around us? Have you noticed?

Shift + 4 and Succeed in 2011
Freshen up your mind, your body. Challenge. Destroy old ways and see how this makes you think brighter, too.

A Matter of Life and Death –and a Grocery Bag
The Best of 2009 continues today. Happy Holidays.

Do you want to be remembered as a SEO expert? Do you want to be remembered as making soft-porn sales promotion posters? Do you want to be remembered for saving 1% off the media budget for the same reach and frequency?


Live Fresh. And Don't Die, Just Yet
Rather than offering another "how to ______ in these tough times", (helpful as that might continue to be) how about some suggestions that are relevant for all times, for every day of our lives?

Advertising Doesn't Work On Me Anymore
(So I'm Working On Advertising) Aspirational, image-based advertising (what most of you are doing these days no matter the media) is dead, buried, rotted and is now fine maggot dust. Why? Because it was and always is a mere mask between the truth of a product or service experience and all of us.

Non-Traditional Advertising Needs a Shower, Bad...
This resultant, ever-increasing encroachment creates a deeper hardness, coldness, numbness and ennui in our fellow human beings to our work, ever-escalating the stakes to get attention, inform, educate, inspire and offer the sale.

Why a Porn Site Might Be More Enjoyable Than This Column
A porn site says you need something. And here it is.

Let’s All Give Up Right Now and Be Miserable (Special thanks to Abe)
Let’s imagine. Let’s imagine you’re traveling between two cities. Let’s imagine your starting point city is Las Vegas...

Automobile Advertising,­ Street Drugs and Secret Cults
It’s confirmed. I must be seeing things from a different planet. And relax. This is not going to be a simplistic car-bashing essay from a committed bicycle rider, pedestrian and mass transit user. So let us begin.

I Beg To Differ: Freedom Is Most Certainly Free
I just realized after many, many re-writes, that I'm about to challenge you, perhaps to the very core of your self-image as an advertising, marketing or businessperson.

Why Are Ads More Like "Jackass" Than "Bowling for Columbine?"
Imagine a group of friends in a sports bar. A commercial for a local bank comes on. The TV spot actually serves up a debate over Western materialism. Imagine the friends talking about where they spend their paychecks, and what they'd give up if they had to --

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