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Original articles from Glenn Mangurian.
 
Educate Your Market Before Entering It
How do you sell into a market that is not yet established? This is one of several dilemmas that emerging companies face as they create the next new thing. Marketing skills have been honed on creating new products for established markets and marketing established products to new markets. Increasingly, product development is about creating markets where customers don’t yet realize they have a need.

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