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Original articles from Brian Bennett.
 
Why You Need to be More Mediagenic
With so much potential to be tapped, it makes sense that all your marketing should be designed to be mediagenic. Don’t think of PR in a vacuum. Run everything you do through this mindset. In many cases the idea is to make news around your product or brand.

The Great Promotions Revival
The great evolution of digital media integration has created many opportunities for companies and marketers. Those enhanced opportunities are about interaction and engagement with customers, and engagement is about promotion.

Give 'Em Hope: Selling Good Vibes
It takes more than medicine to make patients feel good. It takes positive imagery. It takes advertising creative that touches emotional chords and speaks to the real needs of the consumer base.

Instinct (Art) vs. Research (Science)
Intuition and gut instinct are the raw materials of creativity. They provide the new direction that is necessary for innovation. Intuitive innovation is like looking out through windshield and reacting to race conditions—new developments in real time versus looking through the rearview mirror or examining tape.

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