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Original articles from Gary Lee.
 
Mommy Bloggers and the Loss of Nuance
There’s no denying that mommy bloggers have become marketing heavyweights, but I can think of many examples where the voices of mommy bloggers just don’t matter. Here’s the problem: In the quest to find this influencer du jour, you may actually be missing out on the real influencers for your market.

Shifting PR From Broadcast to Direct Engagement
Successful marketing and PR practitioners understand we’re going through a dramatic shift in how we identify and work with the media to shape public perception about our company, products, services, and people. Traditional media operates differently today, with fewer reporters covering many beats, and a beat's focus dynamically shifting based on the ebb and flows of conversations and news.

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