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Original articles from Ed Reilly.
 
Creating Campaigns With Lasting Impact
This is not an instance of a brand trying to be something it is not.

Smart Is a Really Stupid Strategy
We should take a stand against sloppy thinking, and planners should lead the charge in critiquing themselves.

Moving Beyond Using Social Media Like Traditional Media
The rush of brands wanting to add social media components to their advertising campaigns is quite sickening. Have we really not evolved beyond the methods used in TV, print, and radio?

Why Social Media Alone Will Not Get You a Job
Using social media may make you look technologically up-to-date, but it doesn’t answer how you are going to specifically make or save an employer money.

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