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Original articles from Robyn Tippins.
 
Analyzing Advertising Strategy: Car Insurance
Today, we’ll look at the top players and what they are doing to sign up more drivers, in no particular order.

Don’t Forget These Online Marketing Basics!
Marketing, for the most part, is common sense, but we make it so difficult.

Great Ad Buys That Marketers Overlook
In the current economy, all marketers are dealing with tighter budgets. The dollars have to go further, faster.

Using 'Heart Marketing' to Drive Business
The best ads cause us to stop, to pay attention, and to act.

Why Emotional Marketing Sells
These ads make your pulse race and throat tighten, possibly keeping you up at night. Fear is instilled and can be calmed only when you act on it by buying their products to keep you from feeling the terror again.

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